ASSIGNMENT-1

Consulting Advisory Practices

DOMINO’S Pizza: Greatest Turnaround in Recent Business History

The top 3 causes of success :

1) Patrick Doyle, the CEO of Domino in 2010, started a transformation in every part of the
organisation. He trained all of his franchises to have team member empowerment, which
meant that if a customer called in complaining about a late pizza, the person answering the
phone didn't need to look for the manager and ask what to do; they could do whatever they
had to do to make customer happy right then and there. This approach enabled Domino's to
stand out from the competition and win the hearts of their customers. Domino follows the
statement that ‘CUSTOMER IS KING’. Customers are delighted when all of their questions
are answered immediately.
2) Doyle also understood that having amazing pizza wasn't enough; they needed to improve
the entire ordering and delivery experience, thus for this massive investment in technology,
websites, apps, and physical inventions like as customized vehicles with pizza warmers and
bags to retain the heat were created. Customers can now follow the status of their orders in
real-time, making it much easier to utilize their own time. And, as a result of that
technological investment, Domino's online ordering system is the finest in the pizza industry.
3) By 2009, the general public believed that Domino's had some of the worst-tasting meals
in America. So they conducted a tough, honest advertising campaign, criticizing their prior
work and highlighting what they had done to improve it. Accepting criticism, this honest
marketing campaign served as a clean slate, ensuring that all of their new innovations are
welcomed with hope rather than negativity. They fundamentally influence people's
perceptions of Dominos. It is believed that no matter how excellent or horrible what you
make is, how consumers find it, order it, receive pizza, and evaluate it is half the fight.
 ENRON: The biggest fraud in history 
The top 3 causes of failure:

1) One of the primary factors was the 1987 oil trader controversy. When auditors informed
Kenneth Lay that they discovered two traitors were shifting money into their personal accounts,
distorting earnings, and speculating on trades above their competence, but  Lay made no
adjustments. Those merchants were later imprisoned. Lay may have saved the company's
reputation and future consequences if he had taken the proper steps at the time. Lay was solely
concerned with making millions, not with the company's policy. 
2) The 'Mark to Market' idea was the root cause of Enron's downfall. This enables the firm to
falsely earn billions of dollars. Mark-to-market accounting simply allows the firm to write down
gains in its books on the day that the contract was signed. For example, if Enron signed a
transaction for $50 million over the following ten years, they could write $50 million in their
accounts on the same day, although not getting a penny. It didn't even matter if the transaction
went well or not. This myth of the company was worth more on paper than it had actually
earned. The deals were often subjective, they could be worth whatever Enron thought. They
were worth when the Security and Exchange Commission approved the accounting trick of
mark-to-market for Enron.
As a result, this notion enhanced Enron's capital image and increased the company's share price.
However, when this was exposed in public, it had far-reaching consequences. The share price
drops down instantly. This is a sort of fraud since the stockholders were unaware that the
company's value was less than declared.
3. When Enron combined with Pacific Gas & Electric, odd things began to happen in California's
newly deregulated power market. Rolling blackouts become all too common. Later, it was
discovered that Enron traders were manipulating the market. They moved electricity out of state to
increase demand and then moved it back in when the price became too high. They even called
power plants and asked them to make excuses to shut down for a few hours, increasing the price as
those fewer demand traders had energy maps and the control to move the energy. They knew
exactly how to squeeze every last dollar out of the people of California while the state faced
blackouts causing unknown holes in the lives of Californians.
INFOSYS: BBC News - Start-up Stories NR Narayana Murthy, Infosys

The top 3 causes of success :

1. Constant innovation: Infosys has released several new services, with five or six new
services accounting for 50% of revenue, but they will continue to evolve as a result of their
invention.
They thought that the key to success was continual innovation, which is what their
users/customers want. They have delved deeply into the customer’s needs and are focusing
on it.
2) First mover advantage: Infosys saw a huge opportunity for software to be developed
for corporations because hardware had become cheaper, and they realized that there were
many engineers in India who were unemployed, so they decided to build a company that
focuses on developing bespoke software applications for customers in developed countries.
3) Systematic Approach and Dedication: At the time, India was closed to the outside
world, and the government was very business unfriendly. It took Infosys a year to obtain a
phone line, and three years to secure a license to import a computer. However, despite
several hurdles, the whole team remained committed to the organization's purpose and
continues to work.