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    Business or Revenue Model: 1 - Delivery Charges. 3.advertising

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    Risa Saha
    The document outlines Swiggy's business model, which includes charging delivery fees for small orders, taking commissions from restaurants, allowing paid advertising, renting out cloud kitchen space, offering unlimited delivery with Swiggy Super, and launching services like Swiggy Go which is now Swiggy Genie. It also lists some of Swiggy's strategic communication initiatives focused on fast delivery, no minimum orders, and trying new foods on the platform.

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    Business or Revenue Model: 1 - Delivery Charges. 3.advertising

    Uploaded by

    Risa Saha
    6 views3 pages
    The document outlines Swiggy's business model, which includes charging delivery fees for small orders, taking commissions from restaurants, allowing paid advertising, renting out cloud kitchen space, offering unlimited delivery with Swiggy Super, and launching services like Swiggy Go which is now Swiggy Genie. It also lists some of Swiggy's strategic communication initiatives focused on fast delivery, no minimum orders, and trying new foods on the platform.

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    The document outlines Swiggy's business model, which includes charging delivery fees for small orders, taking commissions from restaurants, allowing paid advertising, renting out cloud kitchen space, offering unlimited delivery with Swiggy Super, and launching services like Swiggy Go which is now Swiggy Genie. It also lists some of Swiggy's strategic communication initiatives focused on fast delivery, no minimum orders, and trying new foods on the platform.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    6 views3 pages

    Business or Revenue Model: 1 - Delivery Charges. 3.advertising

    Uploaded by

    Risa Saha
    The document outlines Swiggy's business model, which includes charging delivery fees for small orders, taking commissions from restaurants, allowing paid advertising, renting out cloud kitchen space, offering unlimited delivery with Swiggy Super, and launching services like Swiggy Go which is now Swiggy Genie. It also lists some of Swiggy's strategic communication initiatives focused on fast delivery, no minimum orders, and trying new foods on the platform.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 3

    BUSINESS OR REVENUE

    MODEL
    1 . Delivery Charges.
    Charge nominal charges of Rs 40 for order below Rs 250.

    2.Commission.
    Charge commission between 15 % – 25 % from restaurants.

    3.Advertising.
    Allow restaurants to place banner ads for a cost and also allow them to pay for a higher
    listing on the app.
    4. Swiggy Access.
    Offer cloud kitchens on rent to restaurants.
    This service alone could account for 25% of Swiggys revenue in the future.

    5.Swiggy Super.
    Offers unlimited free delivery for all orders above Rs 99 /-.

    6.Swiggy Go.
    This service launched in 2019.
    This service has now morphed into Swiggy Genie.
    STRATEGIC COMMUNICATION

    1.Super - fast delivery.


    https://youtu.be/5Vt2gx-iPUs...

    2.No minimum order.


    https://youtu.be/wbyOW6pN2z0.

    3.Try something new.


    https://youtu.be/HZ2d4r69YRU

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