POZNAN

ROOFTOP BAR

Kinga Gaál 

Ana Prolic 

Juan Estévez  

Jean Lagrée 

Maik Krainski 
Industry
and Product
Selection
Market
Analysis
How to
reach polish
market?
 1) Product:
“ Po z n a n Ro o f to p B a r ” w i l l o ff e r t h e b e s t v i e w o ve r Po z n a n

Marketing Mix
2) Price:
• a cocktail will be 33 Zloty

• burger menu about 46 Zloty

3) Place:
• m a i n d i s t r i b u t i o n c h a n n e l i s t h e Ro o f t o p B a r

4) Promotion:
• Advertisment at public places

• A c t i v o n S o c i a l M e d i a C h a n n e l s ( e . g . I n s t a g ra m )

•
 Introdocing Stamp Card (50% discount for a
coctail after 5th visit)

Relationship Happy Hour between 6 pm and 8 pm during

the week (20 % disount on whole menu)
Marketing
Posting nice pictures of the clients on our
instagram page
 K a r i m , R . , L a t i p , N . A . , M a r z u k i , A . , H a i d e r , S . , N e l o f a r , M . , & M u h a m m a d , F. ( 2 0 2 1 ) .
T h e I m p a c t o f 4 P s M a r k e t i n g M i x i n To u r i s m D e v e l o p m e n t i n t h e M o u n t a i n A r e a s : A C a s e
S t u d y. I n t e r n a t i o n a l J o u r n a l o f E c o n o m i c s & B u s i n e s s A d m i n i s t r a t i o n ( I J E B A ) , 9 ( 2 ) , 2 3 1 -
245. 

Kenning, P. (2018). Relationship Marketing. Retrieved from:

h t t p s : / / w i r t s c h a f t s l e x i k o n . g a b l e r. d e / d e f i n i t i o n / r e l a t i o n s h i p - m a r k e t i n g - 4 5 5 4 4 / v e r s i o n -
268836 

K h a n , M . T. ( 2 0 1 4 ) . T h e c o n c e p t o f ' m a r k e t i n g m i x a n d i t s e l e m e n t s ( a c o n c e p t u a l r e v i e w
paper). International journal of information, business and management, 6(2), 95.  

L e t s T r a v e l M o r e . ( 2 0 1 9 ) . T h e B e s t R o o f t o p B a r s I n P o z n a n . [ o n l i n e ] Av a i l a b l e a t :

References
R e t r i e v e d f r o m : h t t p s : / / l e t s - t r a v e l - m o r e . c o m / t h e - b e s t - r o o f t o p - b a r s - i n - p o z n a n / 

IONOS (2022): A marketing mix: the right strategies for success. Retrieved from:
h t t p s : / / w w w. i o n o s . c o m / d i g i t a l g u i d e / o n l i n e - m a r k e t i n g / o n l i n e - s a l e s / m a r k e t i n g - m i x - a n - o v e r
view-of-4p-marketing/
. 

Porter, Michael E. (1979). "How Competitive Forces Shape Strategy". Harvard Business
R e v i e w. R e t r i e v e d f r o m : h t t p s : / / h b r. o r g / 1 9 7 9 / 0 3 / h o w - c o m p e t i t i v e - f o r c e s - s h a p e - s t r a t e g y.  

R e s t a u r a n t E n g i n e . ( 2 0 2 2 ) . R o o f To p B a r T r e n d s - H o w t o A c h i e v e t h e H e i g h t s . [ o n l i n e ]
Retrieved from:
ht t ps :/ / re s t au ra nt en gi ne . co m/r oo f- t op- b ar- tr en ds - how -t o- ac hi ev e- th e- he ig ht s / 

Statista. (2022). Global social networks ranked by the number of users 2022.
h t t p s : / / w w w. s t a t i s t a . c o m / s t a t i s t i c s / 2 7 2 0 1 4 / g l o b a l - s o c i a l - n e t w o r k s - r a n k e d - b y - n u m b e r - o f - u
sers/
 

T h a b i t , T. , & R a e w f , M . ( 2 0 1 8 ) . T h e e v a l u a t i o n o f m a r k e t i n g m i x e l e m e n t s : A c a s e s t u d y.
International Journal of Social Sciences & Educational Studies, 4(4).