Name: Neha Prakash Adangle

SRN: 2020030080
CLASS:SYBMS(MARKETING)
TOPIC:CONSUMER
SATISFACTION TOWARD UBER
CABS
                                            DECLARATION
 Neha Adangle from the Tilak Education Society's S.K College of Science and Commerce, Plot no.
31, Sector -25, Seawoods, Nerul, Navi-Mumbai – 400706 , of S.Y.B.M.S. Semester IV (2021-2022),
hereby declare that have completed the project on
“A STUDY ON CONSUMER SATISFACTION TOWARDS UBER CABS” 
The information submitted is true and original to the best of my knowledge.

-----------------------
 Neha Adangle Srn- 2020030080Tilak Education Society's S.K
College of Science and Commerce, Plot no. 31, Sector -25,
Seawoods, Nerul, Navi-Mumbai – 400706.
                               INDEX
 CHAPTER NO.               PARTICULARS                                             
 1.                                   Objectives
 2.                                   Conceptual Model 
 3.                                   Hypothesis  
4.                                    QUSTIONNAIRE ON UBER CABS
Objectives:
Uber's key focus is to provide dependable and readily available transportation service.
Uber's goal is to continually expand globally and bring its services to different cities to
allow riders and drivers to connect. To take over the cab industry by being the most cheap,
easy ride all over the world.

• Uber’s key focus is to provide dependable and readily available

transportation service.
• Uber’s goal is to continually expand globally and bring its services to
different cities to allow riders and drivers to connect.
• To take over the cab industry by being the most cheap, easy ride all over
the world.
• To eliminate private car ownership.
• To provide all types of logistical and transportation services where it
operates.
.1. Product Strategy of Uber
 Uber ride In this they provide transportation services through which anyone can
travel to any location by booking a cab with a few clicks. The company ensures the
safety and hygiene of the cabs. 
It provides different rides worldwide, such as:
• UberX, 
• Uber Pool, 
• Uber Comfort, 
• Uber Green/ Black, 
• Bikes and Scooters, 
• UberXL/ Transit/ SUV
• Uber Taxi or Uber auto

2. Pricing Strategy of Uber

Uber defines its prices according to the country and the area it is working in, it has
different charges for every country. The company also uses an upfront pricing
strategy under which it provides promotional codes and offers to customers and
creates a strong customer base.
3. Place and Distribution Strategy of Uber
Uber is expanding its services in different regions, it provides its services across the world in
over 40 countries and 700 plus cities. They distribute their services through their websites and
the mobile apps that are available both on Android & IOS.

4. Promotional Strategy of Uber

Uber has done many things to promote the brand to grab the attention of the customer
through referral and convincing strategy by giving free rides, coupon codes to existing users
to get discounts up to 25% on Uber trips.
Initially, giving a free ride was a loss for the company, but it worked very effectively with
time as it grew the customer base for the company. It also acted as a great promotional
tool for the company as customers gave a mouth of the word for the company to other
people and shared their experiences. 
 (Hypothesis)
 Users booking Uber rides for pickup have a high waiting time of arrival of the cab
and end up not booking/canceling the ride.

   The user is finding the fare of the ride more (expensive) than the other alternatives
available and end up not booking the ride.

 Users prefer other alternatives available for pickup over booking through the Uber app.

Users aren’t able to find internet coverage at the airport to book their rides through the
Uber app.
1) what's your Name? QUSTIONNAIRE ON UBER CABS
-------------------------------
2)Gender
 Male 
 Female
 Other
3) what's your age?
 Below 20
 20-30
 30-40
 Above 40
4)what' your monthly income?
 Below Rs 10000
 10000-20000
 20000-30000
 30000 or Above 
5)would you recommended other to try uber ride?
 Yes
 No
6)how would rate for safety?
 1star
 2star
 3star

7) From where you get to know about uber?
 Advertising
 Poster
 Word of mouth
 Other
8)Are you satisfied with uber ride?
 Yes
 No
9)Are you college student?
 Yes
 No
10)how is the customer service of uber?
 Extremely satisfied 
 Satisfied
 Good
 Not satisfied
11)how would rate for uber app?
 1star
 2star
 3star
 5star
12)do you think uber cab is affordable ?
 Yes
 No
13)how offer of uber gives as compare other?
 High
 Low
 Same
14)what is the typical distance you use this on cab service ?
 10-15 km
 15-20 km
 20km and above
15)which cab do you use most frequently?
 Ola
 Uber
 Taxi and other
16)Rate for driver?
 1star
 3star
 5stae
17)how often do you travel by cab?
 Every day
 Every week
 Every month
 Less than every 2-3 month
18)where you lives ?
 Rural area 
 Urban area 
19)currently you live in which city?
___________
20)which mode of transportation you use?
 Public
 Private 
21)what is your occupation?
 Student
 Self employed
 Government officer
 Other
22)Are you satisfied with overall service provide by uber?
 1STAR
 2STAR
 3STAR
 4STAR
 5STAR

                                                                     THANK YOU