Media and Information

Technology

People Media
Welcome,
Students!
Learning Competencies

1. Describe the different dimensions of people media

(MIL11/12PM-IVa-1)
2. Categorize different example of people and state reasons for
such categorization. (MIL11/12PM-IVa-2)
 I-PEOPLE MEDIA
A. Definition
B. Types and Characteristics
1. People as Media
1.1. Opinion Leaders
1.2. Citizen Journalism
Topic 1.3. Social Journalism
1.4. Crowdsourcing

Outline
2. People in Media
2.1.Print Journalists
2.2.Photojournalists
2.3.Broadcast Journalists
2.3.Multimedia Journalist
D. Advantages, Limitations, and
Value
E. Performance Task-Case Study
 How do you PEOPLE MEDIA
understand the
term “people
media”? refers to persons that are
involved in the use, analysis,
evaluation and production People in Media and
of media and information People as Media
(Source: MIL Curriculum
Guide by DepEd)
Who do you think are
“people media”?

Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-footage-business-people-shaking-question-

mark-signs.html
Formative assessment.
Key type. Write “Pas” for People as media
and “Pin” for people in media.

1. SHS Teacher
6. Radio Commentator
2. Independent
Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
 People who are well-oriented to
media sources and messages and Formative assessment:
able to provide information as Venn Diagram
accurate and reliable as possible.

People as People in
Media Media

Media practitioners who provide information coming from their

expert knowledge or first- hand experience of event.
 People as
media
Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing
 People as media

highly exposed to and actively

using media
OPINION source of viable interpretation of
LEADERS messages for lower- end media
users
opinions are accepted by a group
 People as media

OPINION The Two-step Flow

LEADERS Communication Model (1944) Paul
Learfield, Bernard Berelson, and
Hazel Gaudet
Photo Credit: http://study.com/academy/lesson/two-step-flow-communication-model.html
 People as media

CITIZEN
JOURNALISM
People without professional journalism training
can use the tools of modern technology and
internet to create, augment or fact-check media on
their own or in collaboration with others.
Photo Credit: http://www.dgiwire.com/what-citizen-journalism-means-for-your-company/
 People as media

CITIZEN
JOURNALISM

Photo Credit: https://medium.com/@stephenkhan/move-over-citizen-journalism-here-comes-smart-journalism-ace72f97a389#.sken4rj5m

 People as media

SOCIAL
JOURNALISM
Journalists are using social media to
make their content available to more
people.

Photo Credit: http://www.cision.com/us/resources/white-papers/social-journalism-study/

 Formative Assessment
Cartoon analyses: Social
JOURNALISM

Guide Questions
1. What is the message of the cartoon?
2. Is this scenario true today? Why or
why not?
3. Is this scenario a good or a bad
thing? Why?
Source: http://www.socialconnectblueprint.com/citizen-journalism-and-social
driving-the-information-revolution/
 Formative Assessment:
Recitation

What are the similarities and

differences between citizen journalism
and social journalism?
 People as
media CROWDSOURCING

the practice of obtaining needed

services, ideas, or content by
soliciting contributions from a
large group of people and
especially from the online
community
Photo Credit: http://www.richmedia.com/richideas/articles/crowdsourcing-how-to-hire-the-world
People as Example of
media CROWDSOURCING

Photo Credit:
http://www.richmedia.com/richideas/articles/crowdsourcing-how-
to-hire-the-world
People as Example of
media CROWDSOURCING

Photo Credit: https://www.waze.com/

People as Example of
media CROWDSOURCING

• Photo Credit: Wikipedia

People in Media

• media practitioners
• provide information
coming from their expert
knowledge or first- hand
experience of events

Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
People in Media

TYPES OF JOURNALIST BY
MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist

Photo Credit:
https://pngtree.com/freepng/news-reporter-cartoon-cute-interview-scene_4562956.html
https://www.dreamstime.com/illustration/cartoon-photojournalist.html
https://stock.adobe.com/ee/search?k=news+reporter+cartoon
People in Media

https://news.abs-cbn.com/tvpatrol
 People in Media

https://www.google.com/search?q=24+oras&source=univ&tbm=isch&ictx=2&sa=X&ved=2ahUKEwiRm4Dq1-D3AhVozYsBHXW8C_4Qw_oBegQIPxAC&biw=1366&bih=625&dpr=1#imgrc=qs3flkOzBzEw2M
People in Media

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

People in Media
Philippine Star
Philippine Daily Inquirer

Photo Credit: https://opinion.inquirer.net/

https://www.philstar.com/opinion/2022/05/15/2181138/editorial-continuing-war
People in Media
Philippine Daily Inquirer

https://www.inquirer.net/
 Class
Recap
Lower - end
People in Media People as Media
Media Users

• media users
• media practitioners people with limited • well-oriented to media sources
• experts access to media and and messages
• provide information to information • intermediaries, provide
media users information to lower- end
media users
 Formative assessment:
recitation

1. What is the difference between people as

media and people in media?
2. What are the advantages and limitations of
people as media? People in media?
 Formative assessment:
Cartoon Analysis

Guide Questions
1. What symbolisms are used in the cartoon?
2. What is the message in the cartoon?
3. Do you think this scenario is true in the
Philippines? Why or why not?

• Source: https://irisfan23.wordpress.com/2012/07/31/constructive-role-of-citizen-journalism-6/
 Cooperative Learning:
Case Study

Suspek sa Pagpatay sa Isang Siklista,

Binigyan ng MPD Ng Hanggang 5 p.m.
Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on May 15, 2022 from
https://www.youtube.com/watch?v=VE8GHioR1Y
U
 Cooperative Learning:
Case Study

IMPACT OF CITIZEN JOURNALISM AND SOCIAL MEDIA

• The video of the road rage turned into shooting incident in Quiapo became
viral after it was shared by Top Gear Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the suspect in the said
shooting incident.
• Mr. Nestor Punzalan and his wife deactivated their Facebook accounts after
receiving bashings and death threats. Mr. Punzalan even went to the police
to clear his name.
• Undeniably, social media was also instrumental in the arrest of the suspect
Vhon Tanto who later admitted his crime on national television.
 Cooperative Learning:
Case Study
GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by being wrongfully accused in social media
as the suspect in the said shooting incident?
2. What is the liability of Top Gear, other media outlets, and netizens who wrongfully
accused Mr. Nestor Punzalan as the suspect in the said shooting incident?
3. What role was played by citizen journalism and social media in this incident?
4. What positive and negative effects of media and information on individual and
society were evident in this incident?
5. How can we prevent this kind of incident as experienced by Mr. Punzalan from
happening in the future?
6. What important lessons can we learn from this event as a social media user?
•
Refences:
Media and Information Literacy Curriculum Guide by DepEd
• Media and Information Literacy by Boots Liquigan, Diwa
• http://communicationtheory.org/two-step-flow-theory-2/
• http://mediashift.org/2006/09/your-guide-to-citizen-journalism270/
• https://mobilizingideas.wordpress.com/2012/09/03/people-as-media-campaigns-and-actuall
y-existing-democracy/
• http://groups.haas.berkeley.edu/marketing/sics/SICS%202008%20Papers/m.pdf
• http://journalistsresource.org/studies/society/social-media/social-media-sharing-news-opini
on-leadership
• http://blog.storyful.com/2014/03/12/ten-principles-that-power-social-journalism/#.V7lSuVR
944l
• https://gigaom.com/2014/04/01/social-journalism-and-open-platforms-are-the-new-normal-
now-we-have-to-make-them-work/
• http://www.cbsnews.com/news/what-is-crowdsourcing/
• http://learn.org/articles/What_are_the_Different_Types_of_Journalism.html
• http://www.thenewsmanual.net/Manuals%20Volume%201/volume1_02.htm
• http://www.salzburg.umd.edu/lessons/citizen-journalism
THANK
YOU!