Entreprises

(French companies and their Marketing

strategies)
L'Oréal is a luxury brand in the top cosmetic brand’s
arena and focuses on high-end products that target
hair color, makeup, skincare, haircare, styling, self-
tanning, and a small range of products focusing on
men. Though it is a luxury brand, it has become a
household name due to the quality and results that its
=
range of product promises.

2
⊹ The company’s brand strategy is consistent across each
and every one of these product categories in which it has
a presence.

⊹ The strategy that the company follows and adopts

ensures the aura of exclusivity remains tightly woven
around its products. The Hermès strategy, revolves
around its 6 values: Spirit of conquest, creativity,
craftsmanship, quality, authenticity, and independence. 3
Total's strategy aims to transform itself into a broad
energy company by profitably growing energy
production from LNG and electricity, the two fastest
growing energy markets, aiming to create long term
value for its shareholders.
4
In General/ Life Insurance
companies’ uses a mix of
different distribution channels to
distribute its services and
increase the penetration in the
market. AXA distributes its
services through direct selling
agents, Corporate brokers like
banks or financial institutions or
NBFCs, through their sales force
and branches across the country.
Strategies are used by Dior to promote & attract
a particular group of customers.
It has been successful in positioning itself as a brand which
carries rich heritage and at the same time challenge the trends
and status quo of the fashion industry and modern society. It
uses value-based positioning strategy to position itself as a
premium brand. 6
“
Pop, vibrant, arty, and above all, playful, the campaign,
“Let’s Play”, reflects the company’s ambition to re-focus
their marketing strategy on the idea of “retailment”. The
Group, which owns malls in 14 European countries, wanted
to emphasize their desire to make shopping a playful
experience and demonstrate their ability to be the ideal
partner to both consumers and brands.
7
Brand that inspire a positive emotional response in
customers and who consistently associate with brand
in order to ensure thay can be recognized by
customers in terms of personality and characteristics.
They are the set of unique fundamentals and
characteristics that identify the physical, character,
and personality traits of the brand in the market and in
the minds of the customers.

8
Since Vinci is mostly involved in B2B
activities direct marketing is less.
However, Vinci promotes itself to end
consumer by enhancing customer
experience. Vinci has several apps and
websites to achieve this. Mobile version
of vinci-autoroutes.com website was
launched in 2015 and over 6.1 million
users accesses the website.
9
Our universal customer-focused retail banking model is
complete, with powerful specialized business lines which
offer significant organic growth potential and are natural
consolidators in Europe. Our Group is in excellent shape
and has all the resources needed to pursue sustainable
growth and seize opportunities that will accelerate organic 10
Sanofi achieve breakthroughs with most promising medicines,
addressing significant patient needs. We will anchor our efforts in
leading-edge science with clearer priorities and a focus on
delivering results. “Sanofi gained leadership and changed the
practice of medicine in diabetes and cardiovascular diseases. We
are now preparing for our next cycle, with a new round of
innovative solutions for patients. I’m confident we will achieve long-
term growth and value for shareholders while turning innovation
into transformative medicines for patients.”

11
Kering Group follows a multi-brand business model strategy,
where the central holding helps the brands and Houses part of
its portfolio to leverage on economies of scale while creating
synergies among them. At the same time, those brands are run
independently.

12
Schneider Electric has launched ad campaigns via television, magazines,
YouTube and Facebook to gain maximum brand visibility. It is aware of its
responsibility towards the environment and has taken several steps like
promoting green-attributes, leveraging waste, deploying resource strategies
and low-carbon-di-oxide and building a green supply-chain. For its endeavors,
it has numerous awards and recognition like One of the World’s Most Ethical
Companies in the year 2016 for the sixth time, CEO Leadership Award for
promoting gender equality and Most Sustainable Company of the CAC 40. It
has a descriptive and apt tagline The global specialist in energy
management/Makes the most of your energy.
13
The Company's growth strategy is focused on
expanding its 3DEXPERIENCE market offering, with
user expansion in its core industries, diversification
of its industry coverage, deepening of its regional
market penetration, offering software on the cloud
and through Mobile applications, and selected key
acquisitions.
14
⊹ Saint Gobain is developing an integrated strategy of using
ecommerce services. These services are supported by state-of-
the-art logistics. The strategy incorporates real-time inventory
checks by customers, the organization of logistics networks, and
high speed of product delivery.
⊹ Saint Gobain’s network of distribution teams and supply
services fully integrate the digital transformation.
15
Société Générale make sure that
their products are serving the people
to their fulfilment. They thus
concentrate firstly on the
satisfaction of the customer then
they concentrate on the prices of the
products. We find that they are
priced high. But the services they
provide are of high quality and they
are effective. 16
Rémy Cointreau strategy is clear: To become the world leader in exceptional
spirits. To affirm the unique positioning of each of our brands. To fast-track
growth-driver brands. To develop a special emotional bond with our
customers.
17
For successful marketing strategy at Bollore Logistics, the
marketing managers need– understanding of customers’
fundamental needs and drivers of those needs, conceptualizing
products and services that can meet those needs and are
feasible in Bollore Logistics financial and intellectual
resources, and finally developing marketing mix for entire go-
to market strategy.
18
Connecting local areas, passengers, airlines and the multiple skills
of the men and women who work there every day. In a changing
world, where the major airport cities are in competition, our task
remains the same - connecting people with one another,
guaranteeing the fastest and smoothest traffic of goods and services.

19
As BNP Paribas provides tailor fit
solutions to its clients it provides
customized pricing evaluating various
factors such personalized offers
through any channel, considering the
need of the customer, rapid build-up of
the new products.
20
The continuous improvement in performance validates our growth strategy as
well as our investments in product innovation, digitalization, fast-growing
markets, and talent. This acceleration further demonstrates our ability to
execute the business plan and deliver sales and cost synergies.
21
Aim to deliver tomorrow's process engineering
solutions to today's market. To achieve this, they
focus on strategy by continually anticipating future
needs and delivering products and services across
the entire engineering project lifecycle.

22
“Créateurs de Convivialité” our purpose is to turn every social
interaction into a genuine, friendly, and responsible experience of
sharing. Our ambition is to achieve leadership and become the
number one Spirits and Wine company.
To support ambition their consumer-centric strategic model is based
on Four Essentials and Four Accelerators defining our priorities to
ensure. we stay relevant to our consumers.
23
Content marketing strategy that demonstrated brand
authority, increased engagement, and marketed their
products to a wider audience. We began by creating
buyer personas to better understand Safran's target
audience, before taking a deep-dive into their product
suite.
24
DANONE is considered to be a
premium brand. It has always
maintained a high price for its
product as compared to its
competitors. They have always
followed a high pricing
marketing mix strategy
compared to its competitors.

25
They are accelerating our growth in renewable energy and in low carbon
distributed energy infrastructures. We will be developing Renewables by
allocating almost 45% of our growth investments by 2023. We are targeting
an additional annual capacity of 3 GW in 2021, then 4 GW/year from 2022 to
2025, and 6 GW from 2026.

26
SUBMITTED BY: SUBMITTED TO:
Aprajita Upadhyay Prof. Shubhra Samaddar
Section- JAL (French Language)
Roll no. 203
IMM Business school
New Delhi
27
THANK
YOU!!
28