SEVENTH LESSON

Basic Analysis of an Enterprise : the

BUSINESS MODEL

Enterprise Economics and Management

UNIVERSITA' CAMPUS BIO-MEDICO DI ROMA Facoltà di Ingegneria
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 CONTENTS
• Elements of the Basic Analysis
• The Business Model
• The Earning Capacity
• The Assets Consistency
• The Financial Capability

Enterprise Economics and Management

UNIVERSITA' CAMPUS BIO-MEDICO DI ROMA Facoltà di Ingegneria
www.unicampus.it
 Elements of the Basic Analysis

Can be represented by 4 fundamental aspects :

1. The Business Model
2. The Earning Capacity (profitability)
3. The Assets Consistency
4. The Financial Capability

Enterprise Economics and Management

UNIVERSITA' CAMPUS BIO-MEDICO DI ROMA Facoltà di Ingegneria
www.unicampus.it
 Business Model

PRODUCT/SERVICE/PROCESS SYSTEM
SCA : Sustainable Competitive Advantages

COMPETITIVE ARENA STAKEHOLDERS

(SOCIAL SYSTEM)

MARKET SYSTEM STRUCTURE /ORGANIZATION SYSTEM

Critical Success Factors Core Competencies
(Distinguishing Competencies)

Enterprise Economics and Management

UNIVERSITA' CAMPUS BIO-MEDICO DI ROMA Facoltà di Ingegneria
www.unicampus.it
 The Business Model

The “Business Model” is composed by :

MARKET : COMPETITIVE ARENA

a) Products / Services offered to the Market (WHAT) , and the relevant
Process (HOW)
b) The Markets where said products/services are sold (WHERE), and
the Competitive System prevailing in these markets
c) The Organization, the Structure, the Resources, the Value Chain of
the Enterprise
STAKEHOLDERS : SOCIAL ENVIRONMENT
a) The Social Environment where the Enterprise is involved

Enterprise Economics and Management

UNIVERSITA' CAMPUS BIO-MEDICO DI ROMA Facoltà di Ingegneria
www.unicampus.it
Products / Services offered to the Market (WHAT) , and the
relevant Process (HOW)
Cost Leadership : CORE COMPETENCIES
•Scale Economies
•Learning Economies
•Low Cost Production Factors
•Innovation
SUSTAINABLE COMPETITIVE ADVANTAGES (SCA)
Differentiation Leadership •Technology
•Unique Features •Price
•Interconnection •Brand
•Timing •Gamma
•Location •Quality
•Product Mix •Image
•Reputation •…….
•Innovation

Enterprise Economics and Management

UNIVERSITA' CAMPUS BIO-MEDICO DI ROMA Facoltà di Ingegneria
www.unicampus.it
 (MARKETING)
The Markets where said products/services are sold
(WHERE), and the Competitive System prevailing in these
markets

CRITICAL SUCCESS FACTORS :

•Clients
•Existing Competitors
•Potential Competitors
•Substitution Products
•Suppliers
•Other Partners (including financial ones)
•Subcontractors
•Commercial Agents
•……………..

Enterprise Economics and Management

UNIVERSITA' CAMPUS BIO-MEDICO DI ROMA Facoltà di Ingegneria
www.unicampus.it
 The Organization, the Structure, the Resources, the Value
Chain of the Enterprise

Core competences : Resources :

•Structure/ Organization •Human
•Financial
•Management
•Tangible
•Training •Technological
•Working environment / Climate •Organizational
•Innovation •Intangible and of image
•Age
•Fidelization
•………..

Enterprise Economics and Management

UNIVERSITA' CAMPUS BIO-MEDICO DI ROMA Facoltà di Ingegneria
www.unicampus.it
 •Life Cycles and different Phases of an
Organization

Enterprise Economics and Management

(
UNIVERSITA' CAMPUS BIO-MEDICO DI ROMA Facoltà di Ingegneria
www.unicampus.it
Enterprise Economics and Management
UNIVERSITA' CAMPUS BIO-MEDICO DI ROMA Facoltà di Ingegneria
www.unicampus.it