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  • Sasa Eshop Vs HKTVmall

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    Eshop & HKTVMall flagship shop comparsion The target audiences, payment options, membership programs, promotions, product pricing, delivery policies, and aftersales policies differ between Sasa's online eshop and their flagship store on HKTVMall. Sasa's eshop targets an international audience with worldwide delivery, while their HKTVMall store focuses on the local Hong Kong market. Membership programs and promotions offered are also tailored differently to each respective platform. Product prices are generally lower on Sasa's eshop compared to HKTVMall. Delivery and return policies prioritize different customer experiences between the two shopping destinations.

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    Sasa eshop vs HKTVmall

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    Eshop & HKTVMall flagship shop comparsion The target audiences, payment options, membership programs, promotions, product pricing, delivery policies, and aftersales policies differ between Sasa's online eshop and their flagship store on HKTVMall. Sasa's eshop targets an international audience with worldwide delivery, while their HKTVMall store focuses on the local Hong Kong market. Membership programs and promotions offered are also tailored differently to each respective platform. Product prices are generally lower on Sasa's eshop compared to HKTVMall. Delivery and return policies prioritize different customer experiences between the two shopping destinations.

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    8 views8 pages

    Sasa Eshop Vs HKTVmall

    Uploaded by

    tigger
    Eshop & HKTVMall flagship shop comparsion The target audiences, payment options, membership programs, promotions, product pricing, delivery policies, and aftersales policies differ between Sasa's online eshop and their flagship store on HKTVMall. Sasa's eshop targets an international audience with worldwide delivery, while their HKTVMall store focuses on the local Hong Kong market. Membership programs and promotions offered are also tailored differently to each respective platform. Product prices are generally lower on Sasa's eshop compared to HKTVMall. Delivery and return policies prioritize different customer experiences between the two shopping destinations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Eshop & HKTVMall flagship shop

    comparsion
    Target Audience

    Sasa own eshop


    Flagship store in HKTVMall
    https://web1.sasa.com/
    http://bit.ly/2Xhq0wH

    Target Audience from China , US, Canada , Aus . Local market


    (Due to COVID-19, Sasa.com more focus on (According to Sasa Annual report , ales contribution
    Mask /Personal care product in Local market) of third-party platforms increased to 70% , including
    HKTVmall)

    Support worldwide delivery Support Hong Kong local delivery


    only

    Provide different payment methods Credit card (Visa , Master , JCB)


    (Regional : Alipay , 財付通 , ATM ,
    BCT)
    Membership Programme

    - VIP programe :
    spend over $600 in a order , -Follow HKTVMall membership program
    customer will be invited to join VIP . HKTVmall VIP :
    Spend $3000 and complete more than 3
    -point programe for VIP : orders in 12 months
    Collect points when purchasing on
    Sasa Eshop .

    Points can be used to redeem gifts.

    -Eshop membership ≠ RTL membership


    Promotion

    Sasa.com product range/price / promotions are differ from HKTVmall .


    Hereby ,will use Summer promotion as sample .

    They have different promotion on each summer related category ,over 100 products.
    Promotion

    Only 1 summer promotion in HKTVmall and


    discount is applicable to selected (66) items

    As this Anessa sunscreen , customer can enjoy 10% off on this item in Sasa.com.
    And 5% off over 2 selected items in HKTVmall .
    Product Price

    Normally , Sasa.com product


    Sasa.com and Sasa in HKTVmall price is lower than HKTVmall.
    both have around 1200-1500 Variance from $10-$80 .
    products .

    Some products in Sasa.com , are


    not launched in HKTVmall
    Delivery

    Free delivery when purchase over $300 Free delivery when purchase over $800

    Delivery fee $65 /order Delivery fee $80 /order

    3PL (SF Express) Own logistic team

    Not allow to pick up at store Can choose to pick up at O2O store


    Aftersales Policy

    Sasa.com provides30-days guaranteed return policy

    According to HKTVmall policy , replacement will


    Accepts returns and refund for any reasons within 30 be offered to customer if product is defective
    days based on their policy upon arrival .

    Do not accept exchange (even receive defective Do not accept returns for all items.
    products) .
    They only offer returns and refund and ask customer
    to place new order again

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