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Cadbury Dairy Milk
Cadbury Dairy Milk
CADBURYINDIA
Dairy Milk is a brand of chocolate bar made by Cadbury. Popular in both the United Kingdom and around the world. Introduced in 1905, but it came to India in 1948. Dairy milk alone holds 30% value share of the Indian chocolate market. Main marketing strategy used: Advertisements
The Real Taste of Life with the girl dancing on the cricket fields. The message: Dairy Milk is for enjoyment
Campaign: Khanewalon ko khane ka bahana chahiye. Target: widening chocolate consumption among the masses
Campaign: kuch metha ho jaye. Target: to associate Cadbury with celebratory occasion.
Campaign: pappu pass ho gaya. Target: encourage those who have pass the exams to celebrate with Dairy Milk.
Conclusion
The prospective customers of Cadbury Dairy Milk have changed have changed from kids to adults-including every family member to celebrate any occasion with Dairy Milk.
5-10-10
STRATEGY
CADBURY INDIA