BUSINESS RESEARCH

METHODS

PRESENTED BY:-
NAVALJOT KAUR(5919)
M.COM. (BUSINESS INNOVATION) 2ND
SEMESTER 2K20
 CONTENTS TO BE DISCUSSED:-

 INTRODUCTION TO BUSINESS RESEARCH
 MEANING OF BUSINESS RESEARCH
 OBJECTIVES OF BUSINESS RESEARCH
 MOTIVATION IN RESEARCH
 UTILITY OF RESEARCH
 CONCLUSION
 INTRODUCTION

Basically research is search for knowledge
or systematic investigation to establish facts. Literally,
research means re-search or search again for the
knowledge/solutions to solve the existing problems. It is
also the search for new knowledge or to develop new
concepts and theories. The systematic inquiry which
provides information for decision making.
 MEANING OF RESEARCH

Research means discovering,
interpreting and the development of methods and
systems for the advancement of human knowledge on a
wide variety of scientific matters of world and the
universe.
Robert Ross stated that, “ research is
essentially an investigation, a recording and analysis of
evidence for the purpose of gaining knowledge.”
 Meaning of business research

Business research is a systematic inquiry
that provides information to guide managerial
decisions. More specifically, it is a process of planning,
acquiring, analyzing and disseminating relevant data,
information that mobilize the organization to take
appropriate actions that in turn maximize business
performance.
“Business research is defined as the
systematic and objective process of generating
information for aid in business decisions.”
 MAJOR
OBJECTIVES
OBJECTIVE
S OF
RESEARCH
MINOR
OBJECTIVES
 MAJOR OBJECTIVES

 To determine the frequency with which something
occurs.
 To discover the truth and fact.
 To test hypothesis of cause and effect relationship
between variables.
 To understand social life and gain a control over social
behavior.
 MINOR OBJECTIVES

 To know old conclusions with new data.
 To find new conclusions with old data.
 To reach more conclusions from available data.
 To explain unexplained horizon of knowledge.
 To put forward an entirely new theory.
 To study and resolve contradiction in the area of a
study.
 MOTIVATION IN RESEARCH

 Desire to get a research degree along with its
consequential benefits.
 Desire to face the challenges in solving the problems.
 Desire to get intellectual joy of doing some creative
work.
 Desire to be of service to society.
 Desire to get respectability.
 UTILITY OF RESEARCH

 Business research helps you communicate with current
and potential customers in a better way.
 It helps you identify opportunities and threats in the
marketplace.
 It helps you minimize risks.
 Business research is used to plan investments and
financial outcomes effectively.
 It helps you build a better market position.
 It can keep you updated with current trends and
innovations in the market.
 K Y O
H A N
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