Presented By, Divya Elizabeth Babu

Mercedes-Benz is one of the most well-known and established automotive brands in the world. Founders- Gottlieb Daimler and Carl Benz Mercedes-Benz India is a division of its parent company, Daimler AG. Mercedes-Benz cars officially came to India in 1994 in collaboration with Telco. The company is based in Pune. Mercedes India MD and CEO- Mr. Peter T. Honegg Mercedes-Benz is one of the world's largest manufacturers of trucks.

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Mercedes Benz targets the upper class customers. The cars leading the sales front were Mercedes C-Class and the E-Class. The cheapest C-Class saw a growth of 72%. The C-Class and E-Class are assembled locally while others are fully imported from Germany Mercedes-Benz sells 2,135 cars in Q1 2011 Posts its highest ever monthly sale of 833 units in March 2011 reflecting a growth of 89% over March 2010 Sales and service network: Mercedes-Benz India currently has 22 dealerships across 17 cities in 11 states and 2 Union Territories and Service Stations in 32 cites in 16 States and 2 Union Territories of India.

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C-Class 25-30 lakhs. E-Class 40-60 lakhs CLS Class 70-90 lakhs S-Class 80-1 crore 30 lakhs. SL-Class-Rs 1 crore 20 lakhs Mercedes-Benz SLS AMG, Rs 2.5 crore

Marketing strategy
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Mercedes has unveiled a new slogan - "The best or nothing. It's part of Mercedes' new strategy to highlight the fact that the company is introducing 16 new models by 2011.

expand its product line up, provide more competitive prices, increase communications with its target market, maintain accessibility to consumers continue its excellent customer service.

Mercedes Benz E -Class

The Benz E-Class is the upper level model in the luxury segment. y price range between rupees forty and sixty lakhs. y Major Competitors:
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BMW Z4, Nissan 370Z Audi Q5

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Mercedes Benz E class Models

Mercedes Benz E250 Diesel Mercedes Benz E250 Petrol Mercedes Benz E350 Diesel Mercedes Benz E 350 Petrol

The safety features that are available with Mercedes Benz E class include: ATTENTION ASSIST drowsiness detection system PRESAFE - Integral Safety Concept PARKTRONIC with Advanced Parking Guidance Electronic Stability Program (ESP) Acceleration skid control (ASR) Anti-lock Braking System (ABS), with Brake Assist System (BAS) y Electro Hydraulic Braking System with Hold function, y Tyre pressure loss warning system y Rain-sensing variable intermittent wipers
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Mercedes Benz E Class Updates

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On the occasion of its 125th anniversary launched the special edition of Mercedes E-Class The new saloon is available in two variants:
Mercedes E200 CGI BlueEFFICIENCY Mercedes E250 CDI BlueEFFICIENCY.

MercedesMercedes-Benz E-Class E350 Avantgarde E

4 variants available:
Price Average (kmpl) Engine

Mercedes-Benz E-Class E350 Diesel

Rs 47,63,676*

City 7.8 | Highway 11.5 Diesel City 6.5 | Highway 10.0 Petrol City 7.0 | Highway 13.5 Petrol City 6.8 | Highway 9.8 Petrol

2987 cc

Petrol

Rs 47,92,000*

3498 cc

Coupe(Petrol)

Rs 58,60,500*

3498 cc

Cabriolet (Petrol)

Rs 65,81,200*

3498 cc

Specification Details
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Tyres 245/ 45 R 17 Minimum Turning Radius (meter) 5.6 Transmission Type Automatic Gears/Speeds 7 Gears Displacement Cc 3498 Power (PS@rpm) 272PS @6300rpm Torque (Nm@rpm) 355Nm @4500rpm Seating Capacity (person) 5 Fuel Tank Capacity (liter) 80 Overall Length (mm) 4868 Overall Width (mm) 1854 Overall Height (mm) 1471 Weight (kg) 1735 No Of Doors 4