ABC Company

Paresh Rajput, Anirban Pal, Kartik Ingale

Team NamdorP
 User Personas and Pain Points

Sanjay, 21, Student Shubhangi, 35, PM Rubika, 55, Professor Suresh, 75, Retired

Financial constraints - wants Absence of e-mandate Difficult to find SOS feature integration to
to be engaged in upfront payments and customized communities/individuals that inform family and friends in
activities donation options share similar interests case of emergency
 GoodServ: Goodwill Service Monetization
What
Additional incentivized program
along with traditional voluntary
services
GoodServ goodwill program lets
you earn encashable points that
can be redeemed for rewards.
For every involvement in good
will activities, a certain amount of
recognition quotient (RQ) is
awarded that increments platform
engagement.
Why
For Sanjay who is a student the
app via GoodServ provides
opportunity to gain some
monetary value
This monetary value can be
utilised as per choice
The institute curriculum has
mandated social project which can
be realised through this feature.
How
GoodServ dashboard will float
several projects visible to user
The user can choose the project as
per convenience, proximity and
ability to serve promptly
After the completion of the project
the respective authority can
deposit goodwill points which will
be visible in his profile
 E-Mandates and Custom Donations
What Why How

User selects the monetary option
under the contribution tab
Customer will then select either
the standardized or customized
amount of donation
Next the customer will see the
various mode of payment options
available
For the payments through credit
card, auto pay mandate options
will be made available
Custom donation option allows
user to contribute as per financial
convenience
Lessens the customer’s tendency
to forget scheduled payments
Eliminates the inconvenience of
making repetitive monthly
payments
This will increase the likelihood
of app retention
Onboard a payment gateway with
low latency and high credibility
After completion of each
payment, proportionate amount of
goodwill point and/or RQ will be
credited to the user’s profile
User will be notified about the
mandate a minimum of 48 hours
before the transaction
 Goodwill Communities and Newsfeed
What
Making it possible for people to connect and
share experiences or plan future activities
with like-minded individuals
Obtaining interest information through a
questionnaire
Streamlining community choices with AI
Joining the communities after an approval
from the admin
Sharing experiences on the newsfeed and
planning future activities with equally
enthusiastic people
Why
As her daughter has relocated, she
wanted to fill her spare time with
meaningful activities
Allowing her to connect with
relevant communities to reduce her
melancholy
During disaster management, user
can coordinate with the group to
carry out specific tasks
This will improve the customer
engagement and chance to donate
How
Preparing an appropriate questionnaire
to gauge people’s interests
Analysing insights from the customer
responses
Onboarding relevant communities and
helping people to connect with them
Communities will grow as more users
come onto the platform
Newsfeed will contain details about
various disastrous event, authentic
tutorials and disaster relief schemes
 SOS and Emergency Helpline Contacts
What Why How

Contacts to be added under Priority Tab Elderly people find it difficult to User will add contacts under the Priority
operate the app and need one stop Tab
One button SOS feature to be integrated solution
on the homepage Whatsapp alert will be sent to the added
This will enable the right people at contacts along with live location
SOS button will alert the local
the right place to provide him/her
community groups as well as priority Communities will be alerted with an in-
with timely help
contacts app notification along with the
geolocation of the individual
All the helpline contacts can be
Geolocation will be automatically
shared found at one place at all times The contacted personnel will also be
shown the estimated time to reach the
Helpline Contacts will be provided arrival as well as the type of disaster the
current user is in
 Feature Prioritization:
FEATURE IMPACT(I) CONFIDENCE EFFORT (E) ICE SCORE
(C) (I*C/E)

GoodServ 8 9 9 8

e-Mandates/ 7 8 8 7
Custom
donations

Newsfeed and 9 10 8 11.25

Community
Formations

SOS integration 9 9 8 10.125

and Helpline
consolidation

All scores are given on a scale of 1-10, and the features with higher scores are ranked higher
 Key Performance Metrics:
FEATURE HAPPINESS ADOPTION RETENTION ENGAGEMENT

GoodServ # of new and active % increase of goodwill % of users engaging in # of registrations from
young adult users workers/ suppliers activities repeatedly referrals
registering on the during crisis times
platform

e-Mandates/ % increase in regular NA % of users using the NA

payments new features over a
Custom # of users opting for given period of time
donations the new option

Newsfeed and % reduction in % increase in # of posts by the users # of DAU. MAU

uninstallations posts/pictures/videos over a given period of Average session time
Community % increase in shared by users time tracking
Formations downloads,installations

SOS integration % increase in positive # of users being helped # of users reducing % of referrals
reviews by the feature uninstallation of app % of successful helping
and Helpline hands provided
consolidation
Customer Journey 1
Sanjay Shubhangi

1. Opens the application 1. Opens the application to donate

2. Goes to the payments tab
2. Finds the new GoodServ option besides
3. Finds the new custom donation rates available
VolServ alongside the standard ones
3. Opts for the new option 4. Chooses the amount as per convenience
4. Incentivized benevolent activities shown 5. Chooses the payment option
5. Chooses the best available option 6. After entering the details, opts for the e-mandate
6. Performs the task and gains approval and autopay option
7. Monthly payments automatically deducted with
from concerned authorities
notif
7. Gains Goodwill points and RQ
8. Gains Goodwill points and RQ proportionately
Customer Journey 2
Rubika Suresh

1. Opens the application 1. Opens the application

2. Sees the priority tab which nudges him to add the
2. Searches for desirable communities
necessary contacts
3. Opens the questionnaire and fills it 3. Finds the SOS option
4. The app analyzes the choices and 4. When involved in a disaster, presses the buttons
provides her with suitable options 5. Whatsapp texts and live location sent to priority
5. Requests to join a community contacts
6. Joins the community after admin 6. In-app notifications and live location sent to
nearby assistance groups
approval
7. Receives timely help and is rescued
7. Gains access to the community posts,
8. Deactivates the SOS call
shares experiences, plans tasks and 9. Also finds all helpline numbers in one single app
emergency funds
FUTURE IMPROVEMENTS:
1. DISASTER PREDICTION
2. MAPS TO TRACK HAZARDS REAL-TIME
3. MINIMIZE CRASHING OF THE APP
4. EVACUATION AND SAFETY PLANNING

REFERENCES:

1. https://codetoart.com/blog/5-features-your-disaster-management-app-should-have-to-be-successful
2. https://www.thequint.com/tech-and-auto/disaster-management-useful-applications-
3. https://www.linkedin.com/school/pmschoolx/posts/?feedView=documents