આપણું ભાવેણુ

સ્વચ્છ અને સુંદર ભાવેણુ

About Sandesh

Staring its journey in 1923, today

Sandesh is Gujarat's largest and most

influential media house. It has been

redefining journalism with equanimity and courage and
has been plotting the path for others to follow. Today this
heritage and expertise represents the irrepressible spirit
and definitive voice of journalism. The Sandesh Limited
has been ushering change with its powerful presence
across the media spectrum including print, broadcast,
digital, activations and outdoor solutions.
Concept

An unique approach and activity

to make Bhavnagar
No#1 Clean City in its populous grade and
in top 10 of the entire city list of India

# 3A
Approach - Awareness - Action
Format

A 60 days awareness campaign along

with citizens of Bhavnagar
to keep the city Clean & Beautiful.

•360 Degree Campaign (Newspaper , News Channel , Digital Media)

•Focus on Ground Activities.
• Society wise activity & Recognition.
•Involvement of academic fraternity .
Format

Campaign Launch

Ground Activities

Awareness Creation

Closure Ceremony
Campaign Launch

A grand Campaign Launch in presence of

Beauracrats, Prominent People of Bhavnagar,
Govt Officials, Society Presidents
Announcement of Campaign

Inviting them to support to make

Bhavnagar NO# 1
આપણું ભાવેણુ
સ્વચ્છ અને સુંદર ભાવેણુ
Ground Activities

Following activities can be rolled out during

60 days campaign
• Painting / Drawing Competition
• Rangoli Competition
• Elocution Competition
• Nukkad Nataks across City
• Half Marathon
• Pledge Cards
360* Awareness

Awareness on Keeping Bhavnagar Clean to be done

through Curated contents across Sandesh
Newspaper (Bhavnagar Local & All editions across
Gujarat, & Sandesh News Channel
360* Awareness

Sandesh News is Gujarat’s leading news channel, it

brings  rich experience and editorial values gained over
a period of 98 years. Other than the compelling content
our channel also has a very strong distribution
network ,we are available on all leading distribution
platforms like DISH TV, TATA Sky,Airtel,Videocon DTH ,
GTPL,IN,DEN,DL,Devshri etc. .Our strong viewership 
provides a brilliant platform for the advertisers to reach
out to the masses and ensures  good return on
investment for the advertisers .
Proposition
Sandesh Channel
To promote the event and to highlight different initiatives
 and best practices of  BMC we will run 2 min.episodes twice
a week for, Two weeks wherein other than showcasing the
event we will  run the byte of all key persons like
Mayor,Dy.Mayor,Commissioner etc.
Plus we will run FCT promos on our channel to create
awareness about the initiatives and to spread the message.

Type of Ad Duration Total Sec

Episode 120 sec(each)X4times 480
20 sec X 10 spots per day X
FCT Promo 15 days 3000
3480
Proposition
Sandesh News Paper
To promote the event and to highlight different initiatives
 and best practices of  BMC we can run exclusive Print
campaign on Prime Inventory/ Pages and Position of our
news paper in Bhavnagar and all Gujarat Editions so as to
have very High OTS and maximum awareness and
participation among the people

Deliverables :
8 Full page / 15000 sq. cm Bhavnagar edition
2 quarter page / 950 sq.cm in all Gujarat editions of
Sandesh News paper