Improving Creativity

and Innovation
 Creative and Innovative Organization
• Seven Categories of activities summarizes the activities that managers
can do to establish creative atmosphere
 Seven Categories that foster Creativity and
Innovation
1. Challenge
• Give employees the right type of amount and challenge
• Neither be bored with simplicity nor overwhelmed by difficulty
2. Freedom
• Freedom to chose how to accomplish a goal
3. Resources
• Allot time and money carefully to enhance creativity
• Avoid tight deadlines
 Seven Categories that foster Creativity and
Innovation
4. Rewards and Recognition for Innovative Ideas
• Internal motivation is essential
5. Allocating Time for Innovative Thinking
6. Building on the Ideas of the others
• Encouragement facilitates creativity
7. Greater Diversity in Groups
• Leads to thinking outside the box and challenging existing paradigms
 Thompson Strategies to Improve Team
Creativity
• Diversify the team
• Emphasize analogical reasoning
• Use brain writing
• Create Organizational Memory
• (Organizational memory therefore refers to the collective ability to store
and retrieve knowledge and information)
 Thompson Strategies to Improve Team
Creativity
• Train Facilitators
• Set High Goals
• Change Group Membership
• Brainstorm Electronically (Electronic Meeting Systems)
 Other Different Ways to intervene to make
creative teamwork as part of culture
• Brain writing

• Facilitated Brainstorming

• Practitioner Based
 Tasks
• Brain writing

• Brainstorming
 Cognition
• The ability to process information though perception (stimuli that we
receive through our different senses)
• knowledge acquired through experience
• Cognitive Processes
• the procedures we use to incorporate new knowledge
• Different cognitive functions play a role in these
processes: perception, attention, memory, reasoning.
 Examples of Cognitive Strategies
• Self Checking
• Creating a productive physical environment
• Goal setting and planning
• Reviewing and organizing information after learning
• Summarizing during learning
• Seeking assistance
 Examples of Cognitive Strategies
• Determining how much information to learn
• Determining how new information will relates to existing knowledge
• Determining how information will be used
• Identifying main ideas and important information
• Predicting
• Monitoring
• Reflecting on previous learning
 Necessary Types of Creative Thinking
• Convergent Thinking
• Problem solving technique involving the bringing together different ideas from
different participants or fields to determine single best solution to a problem
• Divergent Thinking
• speed, logic and accuracy and on identifying the known, reapplying techniques, and
buildup stored information
Convergent Thinking
Divergent Thinking
Combination of Creativity and Critical
Thinking