CHAPTER 4

PRINT MEDIA: PUBLISHING INDUSTRY OF BOOKS,

MAGAZINES AND NEWSPAPER
 Group Member

DINA AISYAH MUIZ

NADIA HASANA HA
H N
 SUB TOPICS
4.1 HISTORY AND DEVELOPMENT
4.2 INDUSTRY STRUCTURE &
DEVELOPMENTS
4.3 THE INFLUENCE & THE LATEST
TECHNOLOGY
4.4 SUMMARY
 4.1 HISTORY &
DEVELOPMEN
MAGAZINES

BOOKS
TS
- Periodical publication:
printed in gloss-coated,
matte paper.
- Medium for recording
- Published on regular
NEWSPAPER
information. - Periodical publication
schedule
- In writing form / images.
- Contain variety of content. - Contained written
- Composed of many pages
- Financed by information about current
bound together, protected
advertising/purchase events
by a cover. - Often type in black ink with
price/prepaid
- Technical term: Codex.
subscriptions/by white/gray background.
combination of the three.
BOOKS – TIME
FRAMES
Compiling knowledge, values & and at one points shaping our beliefs.

Sumerians of 3500 BCE were a bit limited to the printer.

First book was created by Egyptians: Book Of The Dad.

China created block printing (its mark in history).

1445- Germany has the first mechanical printing press.

At least three significant trends affect the business of book sales:

1. Cost Associated
2. Book Publishing Industry
3. Book Sales & Distribution
 Where it all began?
Printing press: the factor in the growth of Renaissance
culture.

Literacy was not universal.

Entering 1800’s many questionable topics were part

of the early textbooks.
Back then by dominant group generally decided on
what subjects were controversial.
 NEWSPAPER -
740 CE
Beijing China
newspaper’s first
HISTORY
1620 CE
English
language first
1665 CE
Gazette’s first issue
printed newspaper

1971 CE 1784 CE 1690 CE

Hot metal letter First newspaper
First daily published in what is
press to offset newspaper in US
spring the United States
NEWSPAPER - HISTORY
Informing the Publics: Surveillance > inform the public > important events > to
entertain the reader

Local National

 Cover: - local communities  Cover: - international

- activities of local events
government - Issues
- business
- religion, etc.  The leading national
newspaper cover the wall
 Keep it to serve as public street journal (cover
communications between business & finances
communities. issues).
4.4 SUMMARY
 Greatly influenced by the ever-growing phase of
technology innovation & social change.
 A double-edged sword.
 Has given big impact on mankind: - has taught many
things
- shaped the society until today
- helped human break out of negative social norms &
stereotypes.
- educated human about morals
- helped people find their purposal and identities in their
lives.
 Change over time continuously.
 Media is important because we get to understand the
world around us from various aspects.
 Encourage us to be inquisitive & critical thinkers.