DIGITAL MARKETING

TECHNIQUES
MOBILE INDUSTRY
 ABOUT THE COMPANY

One Plus- is a Chinese consumer electronics manufacturer headquartered in Shezhen founded by

Pete Lau and Carl Pei in December 2013

Vision: to build a truly connected ecosystem,

Samsung-It is a South Korean brand founded by Lee Byung-chul in 1938

Vision : Inspire the World, Create the Future

Oppo- Chinese consumer electronics and mobile communications company headquartered

in Dongguan, China
Vision : Strive to be a sustainable company that contributes to a better world

Realme-It was a Chinese smartphone company founded by Sky Li. it is now a completely Indian
company as its manufacturing is completely done in India
Vision : creating a smart, connected and trendy lifestyle for the youth
WEBSITE ANALYSIS

Performance SEO Mobile Security

OnePlus
• 08/30 • 25/30 • 20/30 • 05/10
REALME • 14/30 • 25/30 • 20/30 • 10/10
SAMSUNG • 12/30 • 25/30 • 20/30 • 05/10
• 14/30 • 25/30 • 20/30 • 05/10
OPPO

• IN TERMS OF PERFORMANCE, I.E., PAGE LOADING SPEED, SIZE, REDIRECTION, NUMBER OF IMAGES AND
CACHE. WE SEE REAL ME HAS THE MOST OPTIMAL WEBSITE
• IN TERMS OF SEO FEATURES LIKE META DESCRIPTION, INDEXING, AND PLUG-INS WERE FINE, BUT THE
META DESCRIPTION WAS FOUND TO BE GENERIC.
• IN TERMS OF MOBILE, THE ESSENTIAL TRICK TO TARGET IS EASY-TO-TAP OPTIONS.
• ASIDE FROM REALME, EACH COMPANY LACKED VIA SECURE JAVASCRIPT LIBRARY.
SOCIAL MEDIA ANALYSIS
Engagement Audience Most Engaging
Grade Total Post
Rank Channel

OnePlus
• B • 169 • 761K • 24.1M • Facebook
REALME • B+ • 94 • 56.4K • 1.85M • Instagram
SAMSUNG • A • 354 • 5.93M • 69.1M • Twitter
• C • 89 • 18.9K • 42.2M • Facebook
OPPO

• IN TERMS OF TOTAL POSTS, SAMSUNG HAS THE MOST PER WEEK POSTS AMONGST ITS COMPETITION

• THIS LEADS TO THE HIGHEST ENGAGEMENT BY USERS BEING AWARDED TO SAMSUNG AS WELL

• THE MOST AUDIENCE ENROLLED ARE ALSO TOWARDS SAMSUNG AS WELL

• OPPO DESPITE BEING EXPOSED TO A LARGE AUDIENCE HASN’T BEEN DOING WELL IN TERMS OF POST,
ENGAGEMENT AND CHANNEL
TRAFFIC OVERVIEW

Global Country Category Total Visit Bounce Page Per Visit

Visit Average
Rank Rank Rank Rate Duration

OnePlus
• 16858 • 1110 • 9 • 3.1 M • 50.33 % • 4.05 • 00:02:45
REALME • 4005 • 622 • 7 • 15.7 M • 65 % • 2.69 • 00:01:32

SAMSUNG • 10060 • 9831 • 71 • 9.1 M • 76.23 % • 1.36 • 00:00:39

• 5281 • 1205 • 13 • 13 M • 57.23 % • 2.37 • 00:01:33

OPPO

• OVERALL, THE BEST RANKING GLOBALLY, COUNTRY WISE AND CATEGORY WISE IS OPPO

• THE TOTAL VISIT BEING HIGHEST FOR OPPO AMONGST ALL ITS COMPETITORS AT 15.7 MILLION

• SAMSUNG HAS WORST BOUNCE RATE OF 76.23 %

• ALTHOUGH EACH OF THESE COMPANY NEED TO WORK ON INCREASING THE VISIT DURATION
SENTIMENT ANALYSIS
Mentions Positive Negative Neutral

OnePlus • 28.98 %
• 1888 • 60.43 % • 10.59 %
REALME • 1314 • 37 % • 7% • 56 %

SAMSUNG • 1197 • 15.74 % • 39.9 % • 45.18 %

• 540 • 26 % • 6% • 68 %
OPPO

• ONE PLUS HAS THE HIGHEST INCLUSIONS IN OVER 1 BILLION INTERNET SOURCES.

• WITH 60.43 % POSITIVE REVIEWS, ONE PLUS STANDS AT THE TOP

• IT SEEMS TO BE BEST STRATEGY FOR THESE COMPANY TO WORK TOWARDS CONVERTING THE
NEUTRAL INTO POSITIVES
GOOGLE PLAY STORE

Rating Reviews Downloads

OnePlus
• 4.6 • 142734 • 1M+
REALME • 4.3 • 223014 • 10 M +

SAMSUNG • 4.6 • 160630 • 1 Cr +

• 4.5 • 22467 • 10 L +
OPPO

• ALL FOUR COMPANIES HAVE BEEN DOWNLOADED OVER A MILLION TIMES

• THE REVIEWS ACTED AS A TOUCHPOINT FOR CUSTOMERS TO BE VOCAL, WHICH IS FURTHER
CATEGORIES INTO POSITIVE NEGATIVE AND CRITICAL.
• EACH APP PROVIDED VARIETY OF FEATURE SUCH AS NEW PURCHASE, ORDER TRACKING,
ANNOUNCEMENT, OFFERS ETC
• THE EASE OF USE FOR REALME COULD BE FURTHER IMPROVED
 RECOMMENDATION

 PAGE LOADING TIME SHOULD BE LESS THAN 5 SEC

 JAVA SCRIPT LIBRARY SHOULD BE MADE MORE SECURED.
 THE APPS ARE NOT AVAILABLE IN IOS APP STORE.
 THE AVERAGE VISIT DURATION IS TECHNICALLY LOW FOR EACH
COMPANY,HIGHEST BEING 2.45.
 IN ORDER TO REDUCE BOUNCE BACK RATE THEY SHOULD USE MORE
HASHTAGS, RELEVANT KEYWORDS.
THANKYOU