1.

Sanjana Das
2. Makwana Srushti
3. Mayank Singla
4. Sarbajit Kr. Saha
5. Prabhat Singh
 INTRODUCTION

• Founded by Walt Disney and Ray Disney in 1923

• In 1928, it launched Mickey Mouse and became the brand

mascot
 • In 1937, Snow White and the Seven Dwarfs was launched

• In 1955, Disney acquired:-

• In 2006, Disney launched its most popular tween popular show “Hannah
Montana’’.

• Became the first company to begin with podcast.

 REVENUE
Walt Disney's revenue for fiscal years ending September 2017 to 2021 averaged $63.397 billion.

Walt Disney's operated at median revenue of $65.388 billion from fiscal years ending September
2017 to 2021.

Looking back at the last five years, Walt Disney's revenue peaked in July 2022 at $81.106 billion.

Walt Disney's revenue hit its five-year low in September 2017 of $55.137 billion
 ORGANISATIONAL STRUCTURE
WALT DISNEY COMPANY

DISNEY MEDIA
STUDIO PARKS AND NETWORKS
CONSUMER
ENTERAINMENT RESORTS BROADCASTING
PRODUCTS
• WALT DISNEY PICTURE • WALT DISNEY WORLD
• DISNEY HARD LINES • MIRAMAX FILMS • DISNEY-ABC TELEVISION
• DISNEYLAND
• DISNEY SOFT LINES • BUENA VISTA HOME • ESPN INC.
• TOKYO DISNEY
• DISNEY TOYS ENTERTAINMENT • WALT DISNEY INTERNET
• HONG KONG DISNEYLAND
• • BUENA VISTA THEATRICAL GROUP
DISNEY PUBLISHING • DISNEY CRUISE LINE
PRODUCTION • ABC-OWNED TELEVISION
• DISNEY PRESS • DISNEY VACATION CLUB
• WALT DISNEY RECORDS STATIONS
• DISNEY EDITIONS • ABC RADIO
• BUENA VISTA RECORDS
• HOLLYWOOD RECORDS
• LYRICS STREET STUDIOS
• PIXAR STUDIOS
 4 PILLARS OF DISNEY

COURTE EFFICIEN
SAFETY MAGIC CY
SY
Practice safety Make sure that Perform your
in everything your area is role efficiently
Be positive.
you do. Take Project a positive “show ready so guests get
action to image and energy. "at all times. the resources
always put Be courteous and Stay attentive wisely. Figure
safety first and respectful to and be ready to
guests of all ages out how to
always speak “perform your innovate to
and go above and
up to ensure beyond to exceed role", or do improve
the safety of those guests your job at all efficient
others. expectations times experiences.
 Promotion

Promotion is the process of finding a target audience, recognition of the brand, establishing the
quality of services being offered to the customers. The tools often used are digital advertising,
endorsements, and exhibitions, special events, sales tactics, direct marketing, etc.
 What does Disney do to connect with it’s core Customer?

• Disney connects with its core costumers by developing their own brand for entertainment .
• Disney ensures they produce quality entertainment and fun made of iconic and moving characters and stories.
• Innovate is the key.
• Disney Parks are known as the happy place on earth.
• Disney creates value for their customers by providing them with the best customer experience possible.

Demographic
• For small children - animation films, toys and other goods from their consumer products division and a segment on their channel
called "Playhouse Disney,“.
• For older kids - Disney Channel, Radio Disney, their live-action films, and much more.
• Disney's live-action films such as Pirates of the Caribbean attracts adults as well, in order to target adults Disney uses a "family
approach."
• Disney theme parks were built for the whole family to enjoy. In fact, most of the time, advertisements are aimed at families with
little phrases such as "Let the memories begin" or "This is where the magic is”.
 
 What are it’s Target Market?
Walt Disney target market is, simply put, families. This is “families” in every definition of the word, whether it's a newly wed couple
or parents with seven little dwarves of their own!

It’s Market Positioning.

 

First of all, Disney's brand positioning is to create happy, then sell happy , pay much attention to the experience of consumption, to
bring customers unique experience. Make people think of happiness once thinking of Disney.
 SWOT ANAYLYSIS

STRENGTHS WEAKNESS
1. Strong product portfolio ES
2. Brand reputation 1. Heavy dependence on
3. Competency in acquisitions income from North America
4. Diversified businesses 2. Few opportunities for
5. Localization of products significant growth through
acquisitions

OPPORTUNITIE
S THREATS
1. Intense competition
1. Growth of entertainment
industries in emerging markets 2. Increasing piracy
2. Expansion of movie 3. Strong growth of online TV
production to new countries and online movie renta
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