INSTITUTE OF MANAGEMENT STUDIES,

DAVV, INDORE
MBA(MM) 2nd SEM.
DIGITAL MARKETING
ASSIGNMENT ON E-COMMERCE WEBSITE-

SUBMITTED TO-: SUBMITTED

BY-:
DR. DEEPAK SHRIVASTAVA MONU SHAH
ROLL
NO. 72255
Sec. -:
“B"
 INTRODUCTION

Lenskart is an Indian optical prescription eyewear retail chain, based in the city of
New Delhi, India. It was founded in the year of 2010 by peyush bansal. As of
September 2020, Lenskart had 500+ stores in over 40 cities in India. Its manufacturing
facility in New Delhi manufactures 3 lakh glasses a month. Lenskart faces competition
from e-commerce marketplaces like Amazon, Flipkart, Paytm Mall, Snapdeal which
sell eyewear and impact its business directly.
 SESSION Of

Lenskart defines sales as the number of units ordered and traffic as the number of
sessions. Sessions are visits to your product page within a 24-hour period. Multiple
views within 24 hours only count as one session.
 Page Transition Of
Number of visits to our websites and mobile applications. A visit is considered ended
when no new request has been recorded in more than 30 minutes from the same device
to the website or the mobile application. Visits, with respect to eyewear, denotes Visits to
the lenskart websites and mobile applications.
It takes few mini seconds to load to another page and thus provides us the data that we
needed.
 Landing Page
On Landing Page, It has Keywords animation in the top heading and the carousal effect
of images. It achieved both functionalities.

Home Page Of

A home page is a web page that serves as the starting point of website. It is the default
of webpage that loads when you visit a web address that only contains a domain
name.
 Product And Services Offered By

-Eyeglasses.
-Premium Eyeglasses.
-Sunglasses
-kids Eyeglasses
-Power Sunglasses
-Shape-Wayfarer,Oval,Rounders.
-Brands. Bausch and Lomb Johnson & Johnson, Alcon.
-Color Contact Lenses, and many more.
 Business ModelS Of

Lenskart offers over 5000 frames and glasses and more than 45 different kinds of high-
quality lenses. The company follows an inventory-led business model wherein equal
sourcing is done from India and China. Lenskart has its own team of designers and stylists
that keep a tab on the latest trends in the eyewear department, the designs made by the
team are then passed down to the manufacturers.
Lenskart has a B2C business model which is highly sales-oriented. They sell their product
directly to customers at an affordable price. They have a wide variety of frames.
Franchises Model :- In order to reach the masses, they have also ventured into offline
stores through the franchises model. Lenskart currently has 500 stores across more than
66 cities, including in tier II and tier III locations such as Agartala, Tirupati, Siliguri, Raipur,
Haridwar and Varanasi, among others. They have balanced the reach by spreading out
across metro and non-metro locations and are currently serving more than 4000 people
in a day and looking at scaling it up to 200,000 people in the coming years.
 Factors For Success Of

1).Free Offer -: where customers will pay for only the lens on their first purchase.
A good strategy to attract first-time buyers.
2).Try at home -: where customers can choose a maximum of 5 frames and try
them at home before making a final purchase. This has led to more sampling by
customers.
Eye checkups by optometrists at home across cities have been introduced.
They have been doing 1500 checkups a day and have a conversion of 50%.
3).Innovation use of technology-: Developed a 3D facial visualizer where
customers can see how the frames will look on them.
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