STORE

EXPERIENCE
DESIGN

Study about different types of retail

formats existing in the retail sector.

MEDHA GHOSH,FC
RETAIL STORE
CLASSIFICATION
STORE BASED NON STORE
• FOCUS ON ESTABLISHING
• BASED ON OWNERSHIP OR DIRECT CONTACT WITH THE
THE MERCHANDISE OFFERED CONSUMER.
• MAIL ORDER,TELE
MARKETTING ETC…
SERVICE BASED
• FOCUS ON PROVIDING
DIFFERENT KINDS OF SERVICES
TO THE CONSUMER.
• BANKS,CAR RENTAL,SERVICE
CONTRACTS ETC…
2
RETAIL
FO
01 SPECIALITY STORES
RMATS
02 DEPARTMENT STORES

03 BOUTIQUE STORE

04 DISCOUNT S

05 LOUIS VUITTON

3
TIFFANY AND CO.

Tiffany & Co. is a luxury American multinational jewelry and silverware

corporation, with headquarters in New York City. Tiffany sells jewelry,
sterling silver, china, crystal, stationery, fragrances, personal accessories, as
well as some leather goods. Tiffany is renowned for its luxury goods,
especially for its diamonds: diamond jewelry, and especially its diamond
engagement rings. Tiffany markets itself as an arbiter of taste and style.

4
01
DISPLAY 1
THE GREAT GATSBY ‘PEARL TASSEL NECKLACE’
WINDOW DISPLAY AT TIFFANY & CO

•STORE:Tiffany & Co

•BRAND:Tiffany & Co

•LOCATION:Paris, France

The window display creates a 3D effect with the Art

Deco Fountain layers creating an abstract setting.

The hand here is the functional prop which holds

the merchandise i.e. pearl necklace

5
02
DISPLAY 2
“CAREFREE DAYS BY THE SEA” AT TIFFANY & CO
SUMMER WINDOW DISPLAY

•STORE:Tiffany & Co

•BRAND:Tiffany & Co

•LOCATION:Fifth Avenue, NYC

The jewelry store Tiffany & Co celebrate “Carefree Days

by the Sea”, creating sea themed window displays. The
jewelry from the soft colored window displays are from
jewelry designers, Jean Schlumberger and Elsa Peretti.
The sea and parasols props is being used to present the
Tiffany & Co jewelry collection creating a fantasy setting.

Here the prop is functional as well as decorative

6
03
DISPLAY 3
TIFFANY & CO ‘SECRET GARDEN’ SPRING
WINDOW DISPLAY

•STORE:Tiffany & Co

•BRAND:Tiffany & Co

•LOCATION:Fifth Avenue, New York

Tiffany & Co celebrate their Enchant collection

 with a beautiful and detailed window display.
With the theme ‘Secret Garden’ they created a
garden arch and a gazebo decorated with
roses to present the Enchant collection jewelry
overall display is semi –realistic in nature and A romantic alcove reveals
intricate diamond designs from
the props are decorative and functional both. the Tiffany Enchant collection

7
04
DISPLAY 4
TIFFANY & CO “SNOWY NEW YORK
STREETS” HOLIDAY WINDOW DISPLAYS
2013

•STORE:Tiffany & Co

•BRAND:Tiffany & Co

•LOCATION:Fifth Avenue, NY

Tiffany & Co unveiled their Holiday window

display where the snowy New York streets
come alive with Tiffany Blue boxes.
This window has a realistic display setting.
A row of elegant townhouses, imagined along New York’s Upper East Side, festooned
with white and yellow diamond jewelry. Snow-covered homes glow with holiday
warmth and Tiffany Soleste® rings.
8
05 DISPLAY 5
TIFFANY & CO ‘MAGICAL HOLIDAY IN NEW YORK’
HOLIDAY WINDOW DISPLAYS 2014

•STORE:Tiffany & Co

•BRAND:Tiffany & Co

•LOCATION:NY

These windows focus on the energy and

sophistication of New York City in the 1950s and
’60s. Then as now, they ’ve captured the era’s style
and enthusiasm in witty illustrations of families and
couples rejoicing in a city sparkling in snow and
holiday glamour, which creates a semi realistic
setting.
The graphic illustrations are created in a
palette of vibrant blues, lavender and pops of
color, with Tiffany jewelry and the Tiffany
Blue Box artfully incorporated into each
scene.

9
Hermes
Hermes is a fashion house steeped in history and tradition. Family-owned
for five generations, the label is a symbol of class worldwide. From
beginnings in saddlery and fine equestrian leather goods, Hermes today
are best known for their handbags as well as a range of other superior
items. They have certainly come a long way in the last two centuries and
today, we dig a little deeper into the story of this iconic brand.

10
DISPLAY 1
HERMÈS SUMMER WINDOW DISPLAY 2014

•STORE:Hermès

•BRAND:Hermès

•LOCATION:Amsterdam, The Netherlands

Hermès created a summer window display where

their well-known printed scarfs are used as
creative props. This display also has a structural
prop which holds the merchandise and the
decorative prop.

11
02
DISPLAY 2
HERMÈS “A SPORTING LIFE” WINDOW DISPLAY BY
DESIGN SYSTEMS LTD

•STORE:Hermès

•BRAND:Hermès

•LOCATION:South China

•DRESSER:Design Systems Ltd

The theme is “A Sporting Life”. Instead of viewing sport as

competitive or manifestation of strength, the designers
have taken an aesthetical perspective, and chosen
badminton for the windows as a sport of leisure which is
much loved by the China market. In the tango between the
shuttlecocks and badminton rackets, the design records
the loci of movement and rediscovers the elegance of sport
depicted through an abstract setting. Apart from the
mannequin the prop here is functional.

12
03
DISPLAY 3
HERMÈS “QUILLING MUSHROOMS” WINTER
WINDOW DISPLAY 2012 AT DE BIJENKORF

•STORE:Hermès

•BRAND:Hermès

•LOCATION:Amsterdam, The Netherlands

The store Hermès in the Dutch department store de

Bijenkorf has hired Belgium artists to create this
decorative quilling artwork to create an abstract
setting.

The props here are both structural and functional in the

form of transparent glass slabs and display bust to
showcase the merchandises.

13
04
DISPLAY 4
HERMÈS ‘CRICKET DRAWING’ WINDOW
DISPLAY

•STORE:Hermès

•BRAND:Hermès

•LOCATION:Amsterdam, The Netherlands

The Hermès store has beautiful drawings of the

bat-and-ball game ‘Cricket’ used in their spring
window display. The display is monochromatic
and made out of layers of paper cut out. The
structural prop on which the merchandise is
kept is the cuboidal column .

14
05
DISPLAY 5
HERMÈS GOLDEN WINTER WINDOW DISPLAY 2012

•STORE:Hermès

•BRAND:Hermès

•LOCATION:Amsterdam, The Netherland

•The French brand is known for their detailed window

displays where a lot of them are created by Leïla
Menchari.

Hermès used a golden setting for this window display

with wooden shelves which is a structural prop, to
present their products. The golden branches are
placed for decorative p[purposes.

15
 Anthropologie

Anthropologie sells women’s clothing, shoes, accessories, home

furnishings and gifts. Anthropologie is geared toward women
looking for unique, one-of-a-kind designs. Also, its marketing
technique is more about selling a lifestyle rather than products.
Anthropologie opened its first store in 1992 in Wayne,
Pennsylvania.

16
DISPLAY 1
ANTHROPOLOGIE EARTH DAY WINDOW DISPLAY 2013

•STORE:Anthropologie

•BRAND:Anthropologie

•LOCATION:The states

Every year Anthropologie create beautiful window displays

especially for Earth Day. To support the environment
Anthropologie used recycled cans, tires, glass bottles,
plastic bottles and more. The window displays pay
homage to the gifts of gardening with a variety of
handcrafted fruits veggies and flowers to create an
abstract setting. The functional prop[ here is the
mannequin which showcases the brand merchandise.

17
02
DIPLAY 2
ANTHROPOLOGIE SPRING 2011
HOUSEHOLD ITEMS WINDOW DISPLAY

•STORE:Anthropologie

•BRAND:Anthropologie

•LOCATION:The states

Inspired by household items the window

dressers of Anthropologie stitched, draped,
cut and dyed every inch of these abstract
fashion panoramas.

18
03
DISPLAY 3
ANTHROPOLOGIE “POINSETTIA PETALS”
HOLIDAY WINDOW DISPLAY 2013

•STORE:Anthropologie

•BRAND:Anthropologie

•LOCATION:The States

Anthropologie call their Holiday window displays of

2013 there most festive yet, with heartwarmingly
traditional as inspiration. The decor is created of
corrugated cardboard in the shape of poinsettia
petals in the colors red, green and gold. The
functional prop here are the mannequins showcasing
the merchandise of the brand.

19
04
DISPLAY 4
ANTHROPOLOGIE ‘HOT AIR BALLOONS’ SPRING
WINDOW DISPLAY 2014

•STORE:Anthropologie

•BRAND:Anthropologie

•LOCATION:the States

The visual team of Anthropologie created ‘Hot Air

Balloons’ Spring window displays, taking passers-by on
that adventure in the sky, ‘way, way, way up high‘, the
painted backdrop along with the red air balloons gives
a semi-realistic experience.

The hot air balloons in the windows are crafted of

everyday lightweight materials, like tissue paper, burlap,
canvas, etc.

20
05
DISPLAY 5

GREECE SUMMER WINDOW DISPLAY AT ANTHROPOLOGIE

•STORE:Anthropologie

•BRAND:Anthropologie

•LOCATION:The states

Anthropologie brings Greece to the summer window displays

by perfectly setting the beautiful historical and natural
landscape into the windows. Each window has this cute
whitewashed cube homes carved into the hills with a turquoise
blue background of the Aegean sea creating a semi realistic
setting . The blues and the whites gives a fresh summer
feeling where passers-by get the feeling they are on a summer
holiday looking over the sea. The functional prop here are the
mannequins and rest are decorative.

21
Christian Dior
Dior, a brand rooted in history and just as luxurious as it
sounds. An internationally renowned brand since 1946, the
French fashion house acclaimed for its elegance and timeless
femininity. A leading company that has remained at the top
of fashion's hierarchy for over 70 years, Dior's unique look
has influenced the world of fashion since the beginning.
Innovative but traditional, Dior maintains its reputation as
creator of recognized haute couture. From their ready-to-
wear fashion, leather goods, accessories, or footwear, Dior
changed the game forever. To this day, the brand is all
around us in some way, shape, or form - even if we don't
know it.

22
 DISPLAY 1

DIOR “SECRET GARDEN” PRE-FALL WINDOW DISPLAY

2013

•BRAND:Dior

•LOCATION:Paris

Dior Pre-Fall window display is related to the Secret Garden

Click icon to add picture
2 – Versailles film, using a painted garden as background for
the windows and displaying the geometric trees as geometric
objects which gives a semi – realistic vibe.

The scenes of the Secret Garden 2 Film are taken at le

château de Versailles, where the end scene is inspired by
Édouard Manet painting from 1863, “Le déjeuner sur l’herbe”
meaning “The Luncheon on the Grass.

23
O2
DISPLAY 2
MORPHED DIOR WINDOW DISPLAYS AT SAKS
FIFTH AVENUE

•STORE: Saks Fifth Avenue

•BRAND: Dior

•LOCATION:NYC

Saks Fifth Avenue is celebrating the arrival of the

House of Dior with window displays where the
background looks morphed, reacting on the shape
of the reflecting balls. This an abstract setting, and
the functional prop here are the hollow circular
spheres where the merchandises are displayed.

24
03
DISPLAY 3
DIOR EXHIBITION WINDOW DISPLAY 2013 AT
HARRODS

•STORE :Harrods

•BRAND: Dior

•LOCATION: Knightsbridge, London

Harrods has partnered up with Dior to combine

the French Savior Fair and British charm. The fashion
brand has taking over the Brompton Road
windows from the department store that pays homage
to the British culture.

The main prop beside the mannequin is the London eye which
functions as both decorative and functional prop and the
setting is semi realistic.

25
04
DISPLAY 4
PRINTEMPS DIOR’S CHRISTMAS WINDOW
DISPLAY 2012 UNVEILED BY MARION COTILLARD

•STORE: au Printemps

•BRAND: Dior

•LOCATION: Paris, France

The window display where Dior is responsible for is

inspired by the City of Light and so it’s called
“Inspirations Parisiennes”.

This is a fantasy window ,where the main functional

props are the doll like mannequins holding the
merchandise i.e. the bags in their hands.

26
Louis Vuitton Founded in Paris in 1854, Maison Louis Vuitton has inherited
the ambition and vision of its founders. This legendary history
built around travel continues to place the House at the
forefront of creation. Still today, Louis Vuitton’s spirit of
adventure is expressed through its unique heritage, values and
rigorous spirit of innovation and ingenuity, the boldness of its
creations and the demand for perfection in its designs. Leather
goods, ready-to-wear, accessories, shoes, watches and jewelry.
The House’s creations leave their mark with objects that have
become legendary. All over the world, the House welcomes its
clients into a world that reflects its founding values and that is
sold exclusively in Louis Vuitton boutiques.

27
DISPLAY 1
NATURAL HISTORY WINDOW DISPLAY AT LOUIS
VUITTON

•STORE:Louis Vuitton

•BRAND:Louis Vuitton

•LOCATION:Champs Elysées Maison, Paris

•Inspired by the Natural History Museum in Paris’s Les

Jardins des Plantes, Louis Vuitton going back to time
with handcrafted and gilded dinosaur skeletons
(functions as both decorative and structural prop ) for
Champs Elysée's Maison window display. This display
also consists of wooden structures which functions as
structural prop to hold the Merchandise.

28
03
DISPLAY 3
LOUIS VUITTON X SOFIA COPPOLA SPRING/SUMMER
2014 FANTASY WINDOW DISPLAYS

•STORE: Le Bon Marche

•BRAND:Louis Vuitton

•LOCATION:24, rue de Sèvres, France

Just like fashion is forward in time also Louis Vuitton

Windows are at the French department store Le Bon
Marche Rive Gauche. Louis Vuitton and Sofia Coppola
are celebrating the arrival of the new SC Bag through
the beautiful fantasy windows on the eve of the Louis
Vuitton Women’s Spring/Summer 2014 Fashion Show.
Here the air balloons functions as decorative as well as
functional the prop .

29
04
DISPLAY 4
LOUIS VUITTON “L’INVITATION AU VOYAGE”
PRE-FALL WINDOW DISPLAY 2013

•STORE: Louis Vuitton

•BRAND:Louis Vuitton

•LOCATION:Paris, France

Louis Vuitton ‘Red & White Hot Air Balloons’

fantasy window display is related to the film
‘L’invitation au Voyage’. The short film starting in
Paris museum the Louvre .the red and white
striped backdrop and balloons stands in complete
contrast with the merchandise. The functional prop
here is the artistic mannequin.

30
05
DISPLAY 5
LOUIS VUITTON FLOATING PAPERS WINDOW
DISPLAY

•STORE: Louis Vuitton

•BRAND: Louis Vuitton

•LOCATION: Amsterdam, The Netherlands

Louis Vuitton window display has flying papers

all over the window display. These papers are
made of metal and are used as display shelves
to present the Louis Vuitton accessories. This is
an abstract window, where the metal papers
acts as decorative as well as the functional prop.

31
THANK YOU