Voyage Imaging

Developing a sector marketing Rahul Thozhuthungal Babu

Zhongcheng Wang
plan Event Management
❖ VR has been integrated with business & created a
whole new level for various business functions
❖ Helpful in Education, Sports, Shopping Online,
Hotel, Restaurant, Health, Automobile and
Introductio
Insurance
n
 Introductio
n The main benefit of using
Virtual Reality in a
company

2%
❖ VR allow small enterprise to 18%
36%
give them a taste of new things
or customer service
❖ Inspire them to have a great 44%
first-hand experience.
Enhance health, sport and fitness experience
Revenue-generating customer services
Give customer a taste of new things
Inspire customer to have a first hand experience
Other
 Voyage
Imaging
❖ Voyage imaging helps
enterprises to update with
technology, save time
and money.
❖ Voyage Imaging has extensive
experience in using VR
technology across a wide range
of business.
 Research
Methodologies
❖ Primary Research
• Open ended interview

❖ Secondary Research
• Articles, Journal
 Research
Methodologies
❖ Data gathering
• Create a website on VR &
trends in business
• Email & Consent Form
• 11 Questions
• 6 Event management
organisations
• Phone & Face to Face
 Finding
s
Question 1: What do you know about Virtual Reality?
• 100% positive response
• Two out of Six responded that they got the basic idea from our
website

Majority of the event management companies especially the small ones did not have
knowledge about the advantages of integrating VR with business
 Finding
s any types of technique/tools for
Question 2: Do you use
promotion or customer service ?
5
4
5

A good number of event 4

management companies, 1
6
especially small ones still
continue using traditional way 6
of advertisements
0 1 2 3 4 5 6 7

Word of mouth Flyers/ Newspapers

Email Social media
 Finding
s
Question 3: What are the impact of the tools/ techniques
in the business?

Event management companies

are seeing benefits in some
business area with the tools
1
and technique but still can
improve in other areas using
VR

0 1 2 3 4 5 6 7
Customer service Cost saving
Sales Marketing
 Finding
s
Question 5: Do you use any internal communication
tools/technique?

Does not have a specific

internal
communication tool

Email Internal Website EDM

 Finding
s
Question 6: Do you have any preference in the type of
information and format which would be suitable for your
team?

No preference Website/ Convention set up Convention set ups

 Recommendation
s
❖ Deliver the VR application, for
selected event management
centres free of cost for a time a
pre-fixed time frame
❖ Need for a new innovative
marketing strategy
❖ Develop a website to integrate
all the local event management
centre for the customers
especially the local people