Voyage Imaging

Developing a sector
marketing plan Rahul Thozhuthungal Babu
Zhongcheng Wang

Event Management
 Introduction
❖ VR technology has been
integrated with business and
created a whole new level for
various business functions
❖ Helpful in education, sports,
shopping online, hotel, restaurant,
health, automobile and insurance
❖ VR allow small enterprise to give
them a taste of new things or
customer service & inspire them
to have a great first-hand
experience.
Voyage imaging
 Research Methodologies

❖ Primary Research
❖ Secondary Research
❖ Data gathering
 Findings
Question 1: What do you know about Virtual Reality?
❖ 100% positive response
❖ Two out of Six responded that they got the basic idea
from our website
Majority of the event management companies especially
the small ones did not have knowledge about the
advantages of integrating VR with business
 Findings
Question 2: Do you use any types of technique/tools for
promotion or customer service ?

4
A good number of event 1
management companies, 6
especially small ones still
6
continue using traditional
way of advertisements 0 1 2 3 4 5 6 7

Word of mouth Flyers/ Newspapers

Email Social media
 Findings
Question 3: What are the impact of the tools/ techniques
in the business?

Event management
companies are seeing Customer service
benefits in some business 1 Cost saving
Sales
area with the tools and Marketing
technique but still can
improve in other areas
using VR
0 1 2 3 4 5 6 7
 Findings
Question 5: Do you use any internal communication
tools/technique?

Does not have a

specific internal
communication tool

Email Internal Website EDM

 Findings
Question 6: Do you have any preference in the type of
information and format which would be suitable for
your team?

No preference

website

Convention set up

0 0.5 1 1.5 2 2.5 3 3.5

 Recommendations

❖ Deliver the VR application, for

selected event management
centers free of cost for a pre-
fixed time frame
❖ Need for a new innovative
marketing strategy
❖ Develop a website to integrate
all the local event management
centre for the customers
especially the local people