COMMUN IC A T IO N

P LIED SO C IAL SCIENC E S

C IPL IN ES AND IDE AS IN AP
DIS
COMMUNICATION
• Communication is a manner of passing information
between people or group for common understanding and
confidence. It includes the move of information from the sender
to the receiver. The receiver must understand the meaning and
message of information. It can also be taken as the way of
sharing ideas, thoughts, opinions and views from one person to
another person
GOALS OF COMMUNICATION
•Communication conveys messages
•Communication also allows people with opposing views to
communicate with one another in order to better understand each
other and connect.
•Communication provides opportunity for communicators to
disseminate information, to transduce emotions and/or thoughts from
one to another
ELEMENTS OF THE PROCESS OF
COMMUNICATION
1. Source / Sender - is a person or thing attempting to share information or is
the origin of information
2. Message - is made up of the ideas and feelings that the senders/ receivers
want to share. All communication messages can be verbal and non-verbal
3. Encoding - is the process of collecting the message (information, ideas
and thoughts) into a chosen design with the objective of making sure that
the receiver can understand it.
ELEMENTS OF THE PROCESS OF
COMMUNICATION
4. Channels - are routes traveled by a message as it goes between the
senders/receivers. Sound and sight are primary channels in face-to-
face communication. and even in not face-to-face. At present, it is
increasingly common to use social networking sites for communication
where we see and hear the person, we are communicating with in a
manner like face-to-face. In mass media, the channels may be radio,
records, television, newspapers, magazines, etc.
ELEMENTS OF THE PROCESS OF
COMMUNICATION
5. Decoding - this is where listening, and reading directions carefully, makes its
claim to be recognized as communication is only successful when it results in
both the source and the receiver understands the same information.
6. Receiver - the person or thing which was shared with the information
7. Feedback - reaction or response of the receiver
8. Context - the condition in which your message is presented. It is the atmosphere,
climate that exists when people communicate with each other. Not necessary to
say, context can easily make or break the effectiveness of communication
ELEMENTS OF THE PROCESS OF
COMMUNICATION

8. Context - the condition in which your message is presented. It is the

atmosphere, climate that exists when people communicate with each
other. Not necessary to say, context can easily make or break the
effectiveness of communication.
LEVELS OF COMMUNICATION

1. Intrapersonal Communication - this refers to communication that

occurs within us. This involves feelings thoughts, and the way we look at
ourselves. The self is the only sender and receiver. The channel is your
brain. The feedback is in the form of talking to oneself or discarding
certain ideas and replacing them with others.
LEVELS OF COMMUNICATION
2. Interpersonal Communication - involves two persons or a small group
such as family. The number of participants define interpersonal
communication.
Categories of Interpersonal communication:
1. Direct interpersonal communication - involves face-to-face communication
between or among the communication between or among the communicators.
2. Mediated interpersonal communication - involves the use of technology
such as telephone or internet.
LEVELS OF COMMUNICATION
3. Intercultural Communication - this is an interpersonal communication
that occurs between or among members of different cultures or people
who are enculturated differently. This is more apparent between persons
coming from two different cultures of upbringing, but it can also be
among people of the same culture but brought up in different times or
cultural contexts.
LEVELS OF COMMUNICATION
4. Interviewing - makes use of a series of questions and answers usually
involving two people or groups. Its purpose is to obtain information on a
particular subject. In an interview, communication takes place verbally in
a face-to-face setting, and a lot of non-verbal information are
exchanged. Feedback is very high and instant and drives the
conversation.
LEVELS OF COMMUNICATION

5. Small Group Communication - occurs when a small group of people

meets to solve a problem. There is cooperative thinking; there is a
specific purpose. Communication process in small groups is more
complicated than in interpersonal communication.
LEVELS OF COMMUNICATION

6. Mass Communication - the sender-receiver (speaker) sends a

message (speech) to an audience in a highly structured manner.
Additional visuals may be used. Mass Communication involves the
transmission of message to large audiences using technology of
communication.
CAREER OPPORTUNITIES

• Advertising and marketing specialists - can work as copy writer,

account executive, sales manager, media planner, media buyer, creative
director, media sales representatives, and can also function as public
opinion researchers and pollsters (such as in Social Weather Station and
Pulse Asia).
CAREER OPPORTUNITIES

• Communication educators - can work as college or university

professors, and may also serve as speech communication department
chairpersons, language arts coordinators, elementary and high school
speech teachers, forensic and debate coaches, or drama directors.
CAREER OPPORTUNITIES
• Broadcasting careers - can include opportunities to work as broadcasting
station manager, director of broadcasting, film and tape librarian,
community relations director, unit manager, film editor, news editor, news
director, news writer, news anchor, transmitter engineer, and technical
director. Other opportunities include advertising sales coordinator, traffic
and continuity specialist, market researcher, actor/actress, disc jockey,
public relations manager, comedy writer casting director, floor manager, talk
show host, account executive, media buyer, and many more.
CAREER OPPORTUNITIES
• Journalism - one can work as a reporter, editor, newscaster, author copy
writer, script writer, publisher, news service researcher, technical writer,
acquisition editor, and interview In public relations, one can work as
publicity manager, advertising manager, marketing specialist, press agent,
lobbyist, corporate public affairs specialist, account executives,
development officer, fund-raiser, membership recruiter, sales manager,
media analyst, media planner, creative director, audience analyst, news
writer, and public opinion researcher.
CAREER OPPORTUNITIES
• Theater and performing arts - graduates can work as performing artists,
script writer, producer, director, arts administrator, performing arts educator,
costume designer, theater critic, makeup artist, stage manager, art and prop
curator, stage manager, model, theater professor, and casting director.

• Government and politics-related - communication graduates can work as

public information officer, speech writer, legislative assistant, campaign
director, research specialist, program coordinator, negotiator, lobbyist, press
secretary, and elected officer.
CAREER OPPORTUNITIES

• International relations and negotiations - communication graduates

can serve as on-air international broadcasting talent, corporate
representative, translator, student tour coordinator, diplomat, foreign
relations officer, host/ hostess for foreign dignitaries, and foreign
correspondent.