Introduction Of Toyota

• Toyota motor company was founded in 1937 by the Toyota family

• Toyota ‘s largest vehicle manufacturing plant in North America

• Toyota corporation’s vehicle production system is the way of

‘making things’ that is referred to as ‘Lead Manufacturing system

• Objective- ‘Making the vehicle ordered by customer in the quickest

and most efficient way, In order to deliver the vehicles as quickly as
possible’
The Ansoff Matrix Of Toyota
Market Penetration
• Growth in existing markets with products
• Increase brand loyalty
• Expand by acquisition of competitor
• Expand organically and make car more fun

Product Development
• Innovation processes
• Focusing on small incremental innovations rather than making big
change
• From hybrid and electric vehicles to fuel cell technology
• Automated driving to ensure safe and smooth ride