ATM 4101 – MICE

(Meetings, Incentives, Conferences

and Events)
 ILO:
 Explain the meaning of MICE
 Identify who is MICE Manager &
its roles and
 Enumerate the skills of a MICE
Manager
https://www.youtu

be.com/watch?v=J-
gF-psvROA
What is MICE?
 
Meetings
- are typically held in hotel conference
rooms or at convention centers. It is a
single-day events that bring together a
group of professionals to address a key
challenge or set goals for the
organization.
Incentives
- are travel rewards a company may
provide in return for excellent
professional performance from
employees, groups or partners.
UE Warriors!! GAME KANA BA?
Choose one (1) symbol that you think is an
incentive?
Conferences
- take meetings to the next level and
are designed for a large corporate
group to share knowledge across
several days. They also include other
key members of the organization & also
guest speakers and the general public.
Exhibitions
-are essentially trade shows where
an organization promotes its key
products and services to the public.
They are hyper-focused events that
drum up business and help
employees to network and build
lasting professional relationships.
The MICE Manager
-the master controller that
brings together the talents
of event team.
- the master mixer that puts together the numerous event
elements, and blends these into a cohesive, enjoyable experience.

- the one tasked with making

events happen through a process that includes
Information gathering, concept development, planning,
coordinating and evaluation.

Titles similar to MICE Manager

*catering manager
*conference manager
*director of events
*events manager / coordinator
*conference planner
Qualities & Skills of a MICE
Manager
1. People Skill
2. Flexibility Skill
3. Organizing Skill
4. Passion
6. Communication Skill
7. Unflappability
8. Problem Solving Skills
9. Decisiveness
10. Knowledge
Tasks and Responsibilities
of the MICE Manager
A. Knowledge
1. Planning, staging and evaluating an
event; knowledge in technical aspect is
important.

2. Principles and processes for providing

customer service, including assessment
and customer
satisfaction.
3. Administrative and clerical
procedures like: word processing,
managing records etc.

4. Marketing strategy and tactics,

sales control system

5. Business management principles

involved in strategic planning, human
resource, leadership techniques etc.
B. Skills
1. Proficiency in the language
spoken.
2. Use of critical thinking to identify
the strengths and weaknesses.
3. Coordination
4. Use of judgment
5. Looking for ways to help and be
of service to people
6. Time management
7. Assessing performance toward
corrective action

C. Abilities
1. Creativity and originality; ability to
come up with fresh ideas.

2. Contingency planning; ability to tell

when something is wrong and
how to prevent or corrected.
Search for the job description of the
following:
a. wedding planner
b. catering director
c. political campaign manager
d. bazaar manager
e. fund-raising event manager
f. university event manager
g. festival committee chairman