CASE STUDY

TOPIC-NESTLE
UNDER COMPANY ACT 2013

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AKSHAYA.I
 NESTLE

Nestlé’s origins date back to 1866, when two separate Swiss enterprises were founded that
would later form the core of Nestlé. In the succeeding decades, the two competing
enterprises aggressively expanded their businesses throughout Europe and the United
States.In August 1867 Charles (US consul in Switzerland) and George Page, two brothers
from Lee County, Illinois, USA, established the Anglo-Swiss Condensed Milk Company in
Cham, Switzerland. Their first British operation was opened at Chippenham, Wiltshire, in
1873.In September 1866 in Vevey, Henri Nestlé developed milk-based baby food, and soon
began marketing it.
 PRODUCTS OF NESTLE

Nestlé has over 8,000 brands with a wide range of products across a number of
markets, including coffee, bottled water, milkshakes and other beverages, breakfast
cereals, infant foods, performance and healthcare nutrition, seasonings, soups and
sauces, frozen and refrigerated foods, and pet food.
 STRENGTH WEAKNESS OPPORTUNITIES THREATS
HIGH MARKET SUBSIDIARIES CONTINUOUS GROWTH PRIVATE LABEL
SHARE DIFFICULT TO IN US COFFEE MARKET GROWTH
MANAGER
SIZE AND FINANCIAL LACK OF RETAILED PARTNERSHIP & NEW DIET TRENDS
POWER PRESENCE FARMER SUPPORT
STRONG BRAND TO MUCH PRODUCTS FURTHER GLOBAL IMAGE MAY
PORTFOLIO DISTRACT FROM DEVELOPMENT OF HARM ALL BRANDS
CORE BUSNIESS GLOBAL BRANDS IF ONE BRAND FAILS
HQ+FACTORY+STON LIMITED PRESENCE ETHICAL BUSINESS INCREASED
G R&D TEAM INN ORGANIC FOOD ACTIVITIES AND COMPETITION IN
GROWTH BOTTLE WATER FROM
NICHE BRANDS
CONSUMER INSIGHT SLOW GROWTH RATE MORE HEALTH COMPETITORS LIKE
OF CHOCOLATE AND BASED PRDUCTS IN HUL,DANONE,HERSHEY
DAIRY PRODUCT GERMANY &US FOODS,CADBURY
SCHWEPPERS.
 CHARACTERISTICS OF A COMPANY
1.A voluntary Association
A company is a voluntary association of persons. A group of persons who have common
object, join and form an association in order to direct their efforts towards achievement of
their common goal. The initiative is being taken by persons who are willing to contribute to
the common fund in order to achieve their common end.
2. Incorporated Association
A company must be incorporated under the prevalent Companies Act. The Law relating to
Companies in India is contained in the Companies Act, 1956, as amended from time to time.
An association of persons registered under the Companies Act is called as Joint Stock
Company.