DIVERGENT

INSIGHTS

AVIATION INDUSTRY 2022

OBJECTIVES

 HISTORY OF THE AVIATION INDUSTRY

 UNDERSTAND THE COMMERCIAL PLANES

CONFIGURATIONS

 DEFINE AIRLINE INDUSTRY TERMINOLOGY

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AVIATION HISTORY
In 1917 seventeen airlines were regularly
operating in Europe, Africa, Australia, and
South America.

Some airlines from that era still operating

include: Royal Dutch Airlines (KLM),
SABENA World Airlines, Lufthansa, and
Qantas.

In 1920, Government started to form

National airlines through combining a few
private airlines. One such case is the
British government who formed Imperial
Airways.
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Aviation Industry described as building and flying aircraft
SECTORS
Aviation
Industry

Civil Military

Domestic International

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 “
Surplus of military planes left after World
War I, were converted to civilian use.
In 1919, bombers were being converted in
Europe to form over twenty small new
airlines.
First regular international airline service
was started by one of those. The company
setup by Henry and Maurice Farman used
old Farman bombers to make weekly flights
between Paris and Brussels.
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Airline Innovations
Many improvements were made, e.g.
cockpit instruments, altimeters,
airspeed indicators were installed in
aircrafts in the 1930s that many
believe it was the most innovative
period in aviation history

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AIR SERVICE & ROUTES
Scheduled Chartered Services Privately Owned
Service Tour operator/s chartered Jet
Business or for the whole plane or flight business travelers
vacation travel for a round trip e.g. (usually senior
operating regularly Singapore-Tasmania- executives) fly on a
as per fixed schedule, Singapore corporate jet that their
advertised times company owns
regardless of number
of passengers

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TYPES OF FLIGHTS & JOURNEYS
Non-stop Direct Connected
From origin to Flight from origin to Passengers must change
destination with no destination with one or planes at the stopover
intermediate stops more intermediate stops city
but still on the same
aircraft

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TWO TYPES OF JET AIRCRAFT
Jet Aircraft

Narrow Body Wide Body

Jet Jet

Diameter of 3 to 4 Large airliner with

meters, a single-aisle,
4 to 6 seats, largest
narrow-body jet
carries about 280
passengers.
fuselage diameter of
about 6 meters and
twin aisles,
accommodate 200 to
600 passengers

Ex. B727, B737, Ex. B747, B767,

B757, A320 B777, A380 10
CONFIGURATION
⬥ The way seating is arranged within the aircraft, Ex. 3-3

⬥ Normally, narrow-bodied jet with one aisle, has two seats per
row or 3-3 (common sight)

⬥ Wide-body jet, has two aisles and normally comes with 3-4-3

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BUDGET AIRLINES
Rollin King and Herb Kelleher
developed the original concept
back in 1971; a ticketless airline
(Southwest Airlines) reducing frills
and aiming squarely at offering the
lowest possible prices.
Ryan Air through profit warnings
and drifting balance sheet, decided
to follow the same business model
therefore, cutting the frills and
focusing on the functionality.
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CODES & JARGON SHARING
To promote efficiency and conciseness in the transfer of information, the
travel industry has developed a system of standardized codes.

NW relying on SQ to reach out to Asia and Australasia.

IATA assigns and administers all the three-letter location identifiers used
by the airlines worldwide.

Ex. Bangkok :- BKK

Los Angeles :- LAX
New York :- JFK
Singapore :- SIN
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CLASSES OF SERVICE

Service
Classes

First Business Economy

Class Class Class
(P or F) (J) (Y)

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COMPUTER RESERVATION SYSTEM
 Major systems are called host systems.
 Sellers of a computer system are called vendors.
 Travel businesses that lease access to a system are called
subscribers.
 Airlines that do not host a system but want their information
displayed are called cohosts.
 Cohosts pay to have their information displayed in the host’s
computer system.
 Some of the low-fare carriers have chosen not to participate in
the systems

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THE AIRLINE RESERVATION
 Flight itineraries
 Effective/discontinued
 Frequency codes
 Minimum connecting times
 Seat availability
 Confirmation
 Wait Lists
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METHODS OF DISTRIBUTION
 Airports, city ticket offices (CTOs) and telephone networks
 Travel agencies
 The Internet
 Post Office (Air Asia)
 SMS (Air Asia)

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COMMONLY USED TERMS
Commercial Flight Gateway Frequent-flyer
programs (FFPs)
Seats sold by an City and/or airport Initiated by American
airline to the general that serves an airline Airlines in the late
public. as its departure/arrival 1970s and quickly
point for international copies by almost
travel. every airline.

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SUMMARY
The aviation industry has evolved
from an infant stage to a very
competitive environment with an
emerging of budget airlines.

The different types of commercial

planes that are in the market and
various common terms that are used in
the day-to-day running of the aviation
industry. 19
THANKS!

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MARKET RESEARCH & ONLINE SURVEY

SINGAPORE | INDIA | SOUTH KOREA | INDONESIA | CHINA | UAE

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