What images do you see?

What does each image trying

to convey?

Weaknesses Threats
Strengths Opportunities
SWOT ANALYSIS
An Entrepreneurial Activity on Idea Generation (PRODUCT DEVELOPMENT)
DEFINITION
FACTO
RS OF
SWOT
ANALY
SIS
WHY SWOT ANALYSIS IS
VALUABLE?
Strengths Weaknesses Opportunities Threats
SAMPLE: CURRENT SWOT OF
NIKE
SAMPLE: CURRENT SWOT OF
NIKE
HOW TO ACT UPON YOUR SWOT
ANALYSIS
 PAIR ACTIVITY (within the group)
• Make a SWOT analysis for business enterprise assigned for each group.
1. Funeral Service
2. Computer Repair Shop
3. Laundry Service
4. Computer Internet Shop
5. Junk Shop
• Created SWOT must be unique and related with the business enterprise assigned.
• Be ready to present it in class.
• A worksheet will be given to be accomplished by each pair.
INDIVIDUAL ACTIVITY: Assess Yourself Using SWOT Analysis.
 ASSIGNMENT

• 1. What is branding? What is branding identity?

• 2. Why does branding matters in a product or business?
• 3. Name 5 famous brands with their logo & tagline/slogans for each type of
business: (Cut and paste its logo)
a. Social Media b. Food/Food Establishments c. Vehicles
d. Computer & Technology e. Fashion
• 4. What makes a successful visual brand identity? How does it differ from brand
image?