NAME: AK GHOSH

Subject: Financial Accounting

STREAM: BBA
YEAR: 2ND
UNIVERSITY ROLL NO:
REGISTRATION NO: 15205021135
 GREEN MARKETING
INDEX

 What is green marketing & challenges of green marketing.

 Benefits of green marketing & example of a company.

 Picture of my invented eco-friendly product.

 All basic details of the product

 W H A T I S G R E E N M A R K E T I N G ?

• Our planet is facing a lot of threats such as air and water pollution, food waste, plastic
pollution, and deforestation. Chemicals manufactured by factories can be found anywhere,
and that is why many companies consider producing their goods in a more environmentally
friendly manner. Moreover, the level of ecological awareness among consumers is
increasing, and people are eager to purchase eco-friendly products despite their higher
prices.

CHALLENGES OF GREEN
MARKETING

1. Green products require renewable and recyclable material, which is costly.

2. Problems of deceptive advertising and false claims.
3. Requires a technology, which requires huge investments in research and
development.
4. Majority of the people are not aware of green products and their uses.
5. Majority of the consumers are not willing to pay a premium for green products.
 BENEFITS OF GREEN MARKETING

• Green products typically fall into one or more of six categories, according to Construction Marketing Data:
• Your products are manufactured in ways that save energy, reduce your carbon footprint, or trim your use of natural
resources. This is often cost-effective, so it’s a win aside from the marketing.
• Sustainability: you sell products that require fewer resources to work, such as a washing machine or toilet that uses
minimal water.
• Products made from recycled materials referred to as “post-consumer” or “post-industrial.” Construction companies
can make gypsum board from a byproduct of coal power plants, for example.
1. Your products are recyclable.

EXAMPLE OF A COMPANY WHO HAVE

INTRODUCED GREEN MARKETING STRATEGIES IN
THEIR BUSINESS.
To strengthen the brand image of a toxin-free product brand, Mamaearth started investing in
sustainability. The brand started a ‘Plant Goodness’ initiative to plant a tree for every order
received. To augment that, they also started a ‘Plastic Positivity’ initiative which aims to recycle
plastic. These campaigns helped Mamaearth in gaining the customers’ interest by making them
realize that while buying a product from Mamaearth, they are also contributing towards the
well-being of the environment. 
HOT IN HAND
 ALL BASIC DETAILS OF THE PRODUCT

HOT IN
HAND
• Green Marketing is one of the marketing that makes the product to keep our environment safe.
Here we trying to make that kind of product which is very eco-friendly and easy to use for every
person.
We are making a container named “HOT IN HAND”. It’s a container where any kind of food and
drink can make hot without electricity and cylinder. It is made by some useful metal. The container
has 3 layers. The 1st layer will be steel and the 2nd layer will be the glass coated with mercury and
the 3rd layer will be stainless steel.
As well as the all layers will be air free. As the 3rd layer will be stainless-steel so this make the coat
of solar panel by in build. Everybody can put the small amount of food or drink in the container and it
will be hot by the sun rays as per their set of time. It will heat by the solar charge. Apart from all this
things we use a timer and a finger sensor which can control the temperature of the container.
This can be used in various types of container like bottle, small food storage etc. The price of the
product will be Rs. 650-1,000. Now a days, every persons are going on the busy schedule so this
product will help people in any circumstances.
THANK YOU