BRAND NICHE

BUSINESS PLANS AND IDEAS

FROM MY PERSPECTIVE
values
We are a clothing brand

1. Our brand is not gonna compromise with the quality of the 4. our main niche is the heritage or the history
clothes. 5. we have to make sure that we dont hurt people’s sentimentsand
2. Our brand is going to provide unisex clothing cause garments their culture.
have no genders. 6.price segments to be decided according to the materials provided
3.we can opt for customisation cause everybody have the right to in the making of the garment.
look good 7.we will try to follow the sustainable rules as much as we can
.
DESIGNS
 ART FORMS OF INDIA
SOME HISTORIC ART FORMS
Parsi embroidery
The Parsi community is a distinguished but diminishing
community in India. Their unique traditions, that were
L
preserved in India, dates back to the period between
8th and 10th centuries. Among their many artistic
traditions is the Parsi embroidery. With roots in their
origins in Iran, the art has developed to embrace
Persian, European, Indian and Chinese cultures. Seen
typically in the Parsi Gara sarees, this artwork is so
rich and embellished that it takes about 9 months to
complete one piece! Though that’s the beauty of it, it
also has proven to be a bane in the present world where
mass-produced garments and fast life are threatening
this exquisite art.
Rogan Art
Another gem of Indian art traditions, Rogan art is literally practised as a
tradition by just one family in India, the Khatris of Nirona in Gujarat. The
essence of Rogan art is the use of castor oil to make the basic material for
colours. The oil is heated and stirred for a painstaking 12 hours, without
letting it burn. Then it is mixed with natural colours to produce the paint
for the fabrics.Rogan art is used to craft beautiful and colourful motifs of
flora, animals and birds on items like sarees, tablecloths, curtains and
pillow covers. To preserve this stupendous art form, inspired by folk
culture of the Kutch region, the Khatri family is volunteering to teach it to
craftsmen, including women, from outside the family as well.Interestingly,
during the American visit by Indian Prime Minister Mr. Narendra Modi,
he gifted the then American President Barack Obama exquisite
handcrafted Rogan paintings. Though international acclaim is pouring in,
means to market the Rogan products are lacking
The batik art
Batik art has resemblance to tie & dye techniques like
Bandhani. It boasts a history of existence for over 2000 years.
Its highest development happened in Indonesia, from where
the art form lends its name. In Javanese, ‘amba’ means to write
and ‘titik’ means dot. The Batik fabric art is done with a wax
resist dyeing technique. The art is made on the fabric by either
putting dots and lines using a special tool called ‘Canting’ or by
stamping the wax resist dye with a copper stamp called
‘Cap’.Patterns made in this art varies as mythological characters
(in Hindu-Buddhist traditions), calligraphy (in Islamic traditions),
mythological creatures like phoenix or dragon (in Chinese
traditions) and flora and fauna (in European and Japanese
traditions). This precious art needs a revival that will give it the
glory it deserves in the world of fashion and art.
ART FORMS OF INDIA
SOME HISTORIC ART FORMS
Ikat (literally means tie in various
Indonesian languages it means "to
bind") is a dyeing technique used
to pattern textiles that employs
resist dyeing on the yarns prior to
dyeing and weaving the fabric.In
ikat the resist is formed by binding
individual yarns or bundles of
yarns with a tight wrapping applied
in the desired pattern. The yarns
are then dyed. The bindings may
then be altered to create a new
pattern and the yarns dyed again
with another colour. This process
may be repeated multiple times to
produce elaborate, multicolored
patterns.
Ajrak (Sindhi: ‫)اـجرڪ‬, also known as
Ajrakh is a unique form of
blockprinting found in Sindh, Pakistan;
Kutch, Gujarat; and Barmer, Rajasthan
in India. These shawls display special
designs and patterns made using block
printing by stamps. Over the years,
ajraks have become a symbol of the
Sindhi culture and traditions.[1] Ajrak
print is also famous in neighbouring
areas of India in the states of
Rajasthan and Gujarat due to their
influence from Indus Valley Civilization
in Sindh, Pakistan
Kalamkari is a type of Mīnākārī ((Persian:‫)میناکاری‬, Mīnākārī,
pronounced: meenaakari or
hand-painted or block- meenakari) is the process of painting
printed cotton textile and colouring the surfaces of metals
and ceramic tiles through enameling.
produced in Isfahan, It is practiced as an art form and
Iran, and in the Indian commercially produced mainly in
states of Andhra Iran, Pakistan and India (the term
Kundan is more widely used in India).
Pradesh and Telangana. Mīnākārī art usually involves intricate
Only natural dyes are designs (mainly using geometric
shapes and designs) and is applied as
used in Kalamkari, a decorative feature to serving
which involves twenty- dishes, containers, vases, frames,
three steps. display ornaments and jewelry
sustainable packaging
as mentioned as sustainable as possible

we can use cloth

to pack stuffs
that’s very
sustainable...or
we can use
dupatta for
packaging it
would of great
use to show the
heritage as how
That’s a fucking genius they used to
idea. send things in a
but we are poor potli and that
dupatta can be
reused too
SIZING CHART
unnecessary topic for now still....
SWOT ANALYSIS
STRENGTH WEAKNESSES

unique designs low profits

quality product no website
friendly staffs employee’s knowledge

OPPORTUNITIES THREATS

can be an official brand market competition

can access fame negative reviews
can create our labels customer’s changing attitudes
THANKS FOR
WATCHING