INTERNATIONAL BUSINESS GROUP ASSIGNMENT

Prof. Nirmal C Soni

Presented by:-
Aayush Jain – 214104
Jash Mehta – 214119
Pulkit Gattani – 214133
Tushar Puri - 214146

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WESTERN EUROPE
Western Europe has a thriving tourism market with a thriving farm industry. People in this
area of Europe have a higher quality of life and a higher salary. The long-established area
contains world-famous cities like Paris as well as a landscape of rolling countryside, towering
Alps, and a stunning coastline along the Mediterranean Sea.

Western Europe comprises of the following countries:

Germany Netherlands

France Switzerland

Belgium Austria

Luxembourg Monaco

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 FRANCE

◦ Economic diversity and skilled labour force

◦ Centre of Western Culture
◦ Renowned French Artists
◦ Highest number of tourists
◦ 2018 – 5th largest trading nation in the world and 2nd largest in Europe.
◦ World’s major agricultural centers.

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 PESTLE ANALYSIS

Political Economic Social Technological Environmental Legal

• Number of • House to • Workers are on • Competing • Water and air • Most of the
law and order largest strike. with London pollution. laws of this
challenges companies. • High in terms of • Carbon land are based
• Affected • Economy unemployment start-ups. dioxide on the morals
investors. shrank by 0.2 rate. • Most affects the and beliefs of
percent. technological world’s Christianity.
advanced environment • Advertisemen
country. as a whole. ts are closely
regulated.

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 GERMANY

◦ With the largest economy in Europe and the fourth-largest nominal GDP in the world, Germany is a major
power with a robust economy.
◦ It is the third-largest exporter and importer of goods in the world and a leader in several industrial, scientific,
and technological fields.
◦ Germany is a member of the OECD, the G7, the G20, the Council of Europe, the EU, NATO, and the United
Nations. The third-highest number of UNESCO World Heritage Sites are found there.

 Reasons of doing business in Germany:

◦ Strong: a dynamic economy
◦ Stable: a good home for your ideas.
◦ Open-minded: your cultural background will help you attract international customers
◦ Helpful: you will receive professional support and funding.
◦ Diverse: become a part of a diverse society.

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 BELGIUM

◦ Nation in Northwestern Europe.

◦ Strong advocates of European Integration.
◦ Strongly globalized economy.
◦ Expansion of chemical and petroleum industry.
◦ A proportional representation of Belgium exports, 2019:

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 PESTLE ANALYSIS

Technologica
Social l Environmental Legal
Political Economic
High life- Innovatio Lot to Custom
expectanc n hub offer taxes
Free
Constitutional y and
market
monarchy literacy Skill Common
economy Global
rate. shortag warming external
Top e tariff
Minimal exports Social
corruption and challenge
imports s.