LESSON 1

INTRODUCTION TO
MEDIA AND
INFORMATION
LITERACY
COMMUNICATION, MEDIA AND INFORMATION
O C C N
M I A U T O
N M I
 Communication is from the Latin term
"COMMŪNICĀRE, which means "to
share" or to "divide out."

 It may also be thought to originate from

another Latin word COMMUNIS, which
roughly means "WORKING
TOGETHER."
How is COMMUNICATION affected
by
MEDIA and INFORMATION?
• Status / Role.
• Cultural differences .
• Choice of communication channel .
• Length of communication .
• Use of language .
• Individual Perceptions / Attitudes / Personalities .
• Known or Unknown Receiver
I E M

D A
MEDIA - channel or system of communication
which information(the message) is transmitted
between a speaker or writer(the sender) and an
audience(the receiver).
M N
A O
F O R I N T I
 INFORMATION - is stimuli that has meaning in some
context for its receiver. When information is entered
into and stored in a computer, it is generally referred to
as DATA. After processing (such as formatting and
printing), output data can again be perceived as
information.
 COMMUNICATION - has evolved into a
POWERFUL TOOL that is essential on our
DAILY LIVES.
 What is literacy according to UNESCO?

Literacy is the ability to identify, understand, interpret,

create, communicate and compute, using printed and
written materials associated with varying contexts
 MEDIA LITERACY - put simply, is the ability to
identify different types of media and the messages
they are sending. When we speak of media, it
encompasses print media, such as newspapers,
magazines and posters, and theatrical
presentations, tweets, radio broadcasts, etc. Being
able to understand these various forms of
information with an ability to make sense of what is
presented is key.
 INFORMATION LITERACY - is the ability to find,
evaluate, organize, use, and communicate
information in all its various formats, most notably
in situations requiring decision making, problem
solving, or the acquisition of knowledge.  It is a
combination of research skills, critical thinking
skills, computer technology skills, and
communication skills. Information literacy is
essential for academic success, effective
functioning in the workplace, and participation in
society as knowledgeable citizens.
 QUIZ 1

DIRECTION: Answer the following questions.

Write your answer on the word file.

How to submit?
Send the word file via messenger.

My messenger: Jomari Opiasa Buergo

PERFORMANCE TASK #1