COHORTS

• Business management is the most sought-after discipline as it

ensures business performance which determines the growth rate
and strength of any economy.

• Management is not limited to any one sector but cuts across all
ABOUT sectors – Government, Non-Government & Not for Profit.

THE • The evolving industry needs more management professionals.

DISCIPLIN • Brisk growth of management professional in the organizational

E hierarchy, attracting graduates from other professional disciplines to
opt for management degrees.

• Management graduates having good analytical skills, proactive

attitude, technology skills, result orientation and good decision-
making skills are making brilliant careers.
What is an
MBA program?
• Masters of Business Administration (MBA) is a 2 years post-graduate program
• Students can pursue an MBA in any domain of their choice. However, they must
ensure that the domain suits their caliber and interests.
• The specializations for MBA can either be generic (marketing, finance, human
resources, etc.) or domain-specific (Business Analytics, International Business,
etc.)
• As the course commences, during the initial terms, candidates are trained in
generic management subjects. This is to channel the candidates' cognition into
more specific branches at later stages.
• As the second year commences, students can opt for specializations according to
their preferences.
• The prime purpose of an MBA is to hone future managers’ decision-making
abilities to increase their value as business professionals in their future jobs
Career opportunities after MBA
Marketing [Marketing
Manager, Product Manager,
Digital Marketing Manager,
Media Strategist, etc.]
Human Resource
Management [Human
Resource Manager, Training &
Development expert,
Recruiter, Talent Acquisition
Manager]
Accounting & Finance
Operations [Operations
[ Financial Consultant,
Manager, Production Analyst,
Financial Analyst, Finance
Quality Analyst, Purchase
Manager, Investment Banker,
Manager, etc.]
Equity Analyst, etc.]
Artificial Intelligence, Machine
Business Analytics [Data Learning & Analytics [Biga
Analyst, Business Analyst, Data Engineer, Business
Predictive Modeler, Big Data Intelligence Developer, AI
Analyst, etc.] Data Analyst, Research
Scientist]
 • What do successful CEOs like Jeff Bezos (Amazon), Marissa Mayer (Yahoo), Susan
Wojcicki (YouTube), and Sundar Pichai (Google) have in common? They were all
Product product managers at one stage of their career journey.
• With 20,000+ jobs available on LinkedIn alone, the product management domain
Management is in high demand in India and abroad.
• According to Jobted, the average salary for a product manager is around 246%
higher than the national average salary in India (The Economic Times, 2022)

Domain Description Key skills

A product manager is involved in
developing a product vision,
roadmap, discovery,
implementation and scaling for
Product medium to large complex
Management projects/products by driving the
(Product Manager) product discovery process,
conducting iterative prototyping,
and executing multiple business
plans and projects, to ensure
business needs are being met
1. Managing driving the product life cycle including product design, development,
positioning, launch and maintenance to ensure a best-in-class customer experience
2. Strong technical abilities with experience in working with engineering teams.
3. Understand and leverage data to come up with solutions and make decisions
4. Ability to thrive in a cross-functional and fast-paced environment
5. Ready to roll up sleeves to spend time designing UI, analyzing data, setting up quality
processes and guardrails, and jumping into the business analysis as required
6. Excellent communication
7. Problem-solving, organizational, and analytical skills, with the ability to evolve
product strategy based on research, data, and industry trend
 • The scope of digital marketing in 2020 and 2021 has seen drastic growth. Even

Digital despite the pandemic affecting us for 2 consecutive years, the growth has been
nothing less than amazing.
•  Shockingly, the search volume per month for ‘digital marketing courses’ was
Marketing nearly 60,500 in the month of May 2019 and it further experienced a whopping
growth rate of 49.5%, which means 90,500 searches for it in May 2020. And as
of today in 2022, the search volume for the same term stands strong at 1,35,000
per month! That’s another 49% jump (IIDE, The Digital School, 2022)

Domain Description Key skills

1. Strong analytical skills and experience with KPI reporting and data analysis (including
mastery of Microsoft Excel)
2. Ability to derive insights from eMarketing platforms and Google Analytics
Digital Marketing A digital marketing professional is
3. Knowledge of analytical and reporting tools, including Advanced MS excel, Google
(Digital Marketer, responsible for using a variety of
Analytics, and Data Studio
Social Media digital channels to generate leads
4. Strong analytical and strategic thinking skills.
Marketing specialist) and build brand awareness.
5. Ability to prioritize and manage multiple projects or campaigns at the same time in a
fast-paced, deadline-driven environment, across different time zones
 • Finance management is one such subset of finance that has seen
Financial substantial growth in the last decade. And financial analysis is the most in-
demand finance niche in 2022.

Consulting • It is believed that a financial analyst’s job profile has seen a surge of 30% in
the last decade (Emiritus.org, 2022).

Domain Description Key skills

A financial analyst/consultant is a
professional who undertakes
financial analysis for external or
Financial Consulting internal clients as a core feature of
(Financial Analyst, the job. The role may specifically
Financial Consultant) be titled securities analyst,
research analyst, equity analyst,
investment analyst, or rating
analyst.
1. High proficiency in financial reporting, ad-hoc business analyses, and financial
modeling techniques
2. Proficiency in Financial Forecasting, data analysis
3. Review, analyze and develop Management Dashboards
3. Advanced skills in Excel and PowerPoint
4. Strong analytical and data gathering skills
5. Strong verbal and written communication skills, with the ability to articulate complex
issues clearly
6. Integrity in handling highly sensitive and confidential information
 • Analytics and data science jobs have increased by 30 percent in April 2022 as
Artificial against April 2021, according to a report by professional education firm Imarticus
Intelligence, Learning, India, and Analytics India Magazine (AIM). Jobs in the segment
increased 73.5 percent between March 2020 and April 2022.
Machine Learning &
Analytics • In 2022, India alone contributed to 11.6 percent of the total open jobs in data
science and analytics globally, as against 9.4 percent in June 2021.

Domain Description Key skills

A data scientist requires large
amounts of data to develop
hypotheses, make inferences, and
analyze customer and market
trends. Basic responsibilities
Data include gathering and analyzing
Scientist/Business data, using various types of
Analyst analytics and reporting tools to
detect patterns, trends and
relationships in data sets.
1. Proficiency with classical approaches to machine learning and linear algebra,
including Support Vector Machine (SVM) for linear categorization and Singular Value
Decomposition (SVD) to reduce the dimensionality of data.
2. Build and train statistical models and machine learning algorithms based on the
business use cases.
3. Analyzing large data sets, assimilate data from various sources, Data Extraction, Data
Wrangling, Data Cleansing, Data Visualizing using data analytical tools and performing
operations / statistical analysis using various tools.
4. Expertise in one or more programming languages R, Python, MATLAB, JMP, Minitab,
Java, C++, Scala
5. Data visualization and model Interpretability through matplotlib/plotly, Lime/sharp
6. Demonstrated ability in building AI/ML based solutions using a variety of frameworks
such as Python, R, H2O, Keras, TensorFlow, Spark ML etc.
Human • MBA in Human Resource Management majorly focuses on
Resource people management.
Management • Interestingly, the global Human Resource Management market
size is expected to increase at a CAGR of 11% from 2019-2025.

Domain Description Key skills

1. Strong leadership; resourceful, and trustworthy with sensitive information.
2. A combination of business acumen, organization savvy, networking capabilities and
The Human Resource Management
Human Resource expertise to get results across multiple groups and disciplines.
professionals lead and direct the
Management 3. Demonstrated skills to create and drive strategies, work independently,
routine functions of the Human
(Human Resource simultaneously manage diverse and extensive assignments while remaining organized
Resources (HR) department
Manager, Talent and productive in a complex environment.
including hiring and interviewing
Acquisition 4. Strong self-initiative and persistence, skills to deal with a high degree of ambiguity
staff, administering pay, benefits,
Specialist, Employee and drive clarity in key areas.
and leave, and enforcing company
Relations Manager) 5. Detail orientation and skills to gather, analyze and interpret data to drive results.
policies and practices.
6. Strong communication skills.
7. Skills to handle high degrees of task and deadline pressure
Industry Tie
Up's
 Human Resource Management

Source Description Courses Partner Institution

HRMM627 TALENT ACQUISITION AND WORKFORCE
PLANNING
HRMM628 LEARNING AND DEVELOPMENT
Industry HRMM629 EMPLOYEE EXPERIENCE AND DESIGN THINKING
Certification in Human resource Management SHRM
Certification HRMM630 DIGITAL HR TRANSFORMATION
HRMM633 STRATEGIC AND ADVANCED HUMAN RESOURCE
MANAGEMENT
HRMM634 HR DATA DRIVEN DECISIONS
 Digital Marketing

Source Description Courses Partner Institution

MKTM809 DIGITAL MARKETING STRATEGY

Certification in Digital Marketing MKTM804 FOUNDATION OF DIGITAL MARKETING
Industry These certifications are to equip students with key MKTM807 ONLINE ADVERTISING Digita l Ma rke ting
Certification digital marketing skills from PPC to SEO, Content to MKTM806 SEARCH ENGINE OPTIMIZATION Ins titute , Ire la nd
Video, Social, and Analytics. MKTM805 SOCIAL MEDIA MARKETING
MKTM808 WEB DESIGN AND ANALYTICS
 Product Management
Source Description
Product Management Advanced Certification
Certification involves 20 Hours of input from
industry professionals in the areas such as; product
management foundations, product market strategy,
Industry
product marketing, business skills for product
Certification
managers, User Experience and Agile Product
Development, and Product Management for Digital
Businesses and Platforms using Industry examples,
case studies, and live industry problems.
Courses Partner Institution
MKTM672 Product Management Foundation
MKTM673 Product Market Strategy
MKTM674 Product Marketing
MKTM675 Business Skills for Product Managers
MKTM676 User Experience and Agile Product Development Spice Catalyst, USA
MKTM677 Product Management for Digital Businesses and
Platforms
 Financial Consulting
Source Description
KPMG Certified Financial Analyst
The certification focuses on learning through
doing and includes case studies, lectures, and
hands-on projects. This course breaks down
Industry financial modeling techniques, business
Certificatio valuation methods, and financial analyst skills
n into digestible pieces of knowledge. The
certification equips students with quintessential
skills that enable them to pursue careers in
investment banking, corporate finance, and
private equity.
Courses Partner Institution
ACCM633 - Finance and Accounting Lifecycle
ACCM63 I - 4nternational Financial Accounting &
Reporting
ACCM634 - International Auditing KPMG
FINM690 - Financial Planning and Analysis
ACCM635 - Corporate Treasury and Investor Relations
FINM687 - Finance Transformation
 Artificial Intelligence, Machine Learning &
Analytics
Source Description
Advanced Certification in AI & ML
Artificial Intelligence and Machine Learning are the
core of the new-age digital transformation. The AI,
ML and analytics program at LPU aims at equipping
Industry students with the tools and techniques that help
Certification them devise an AI model from scratch. The
curriculum cuts accross database management,
machine learning techniques and deep learning
methodologies to give a comprehensive exposure
to the students.
Courses Partner Institution
MGNM851-ANALYTICS WITH PYTHON
MGNM852-DATA WAREHOUSING AND DATA MINING
FINM689-SUPERVISED MACHINE LEARNING
MGNM853-UNSUPERVISED MACHINE LEARNING
MGNM854-DEEP LEARNING AND ARTIFICIAL INTELLIGENCE
Futerence
MGNM855-BUSINESS APPLICATIONS OF ARTIFICIAL
INTELLIGENCE AND MACHINE LEARNIN
 Initiatives to impart generic competencies
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 Entrepreneurship
MENTORING TO CONVERT AN IDEA INTO A A START-UP SCHOOL DEDICATED TO SUPPORTING
START-UP STUDENTS IN THEIR ENTREPRENEURIAL JOURNEY