BUSINESS MODEL

INTRODUCTION:

Google Pay was launched on September 18, 2017. It

aimed to enable the users to make payments from their
smart-devices so that the process of making payments
and monetary transactions, which are usually
considered pesky and unpleasant, can be convenient
and effortless for the people.
BUSINESS MODEL OF GOOGLE
PAY:
• First of all, Google Wallet was launched in 2011. Then in 2015, its successor
Android Pay was launched at Google I/O.

• In 2016, Google began trials on an app known as Hands-Free that allowed the
user to make payments without their card or even phone.

• Then later, on September 18, 2017, Google launched a UPI based payment app
called Tez in India. On August 28, 2018, it was rebranded to Google Pay. On
January 8, 2018, Google announced that Android Pay and Google Wallet
would be merged into Google Pay. It was made available to the users as an
update.
HIGHLIGHTS IF G-PAY MODEL:

 Google created Google Pay.

It is one of the ways of making revenue for Google.

the primary function of Google Pay is to grow its base. It already has a
significant presence because it is a branch of Google and that it has
made cashless transactions very easy.

 Google Pay is available in about 28 countries as of now.

It can earn its revenue through the users in these countries. This is
estimated to go even higher in the coming years. Google pay also
makes use of the users’ data for research purposes and to present the
correct kind of ads and offers to users.
 WORKING OF G-PAY BUSINESS MODEL:

 It is the top choice in the case of online payments. It has an extensive

presence and has a large user base that is continually growing.

 That is the reason Google Pay is currently focused on growing its

user base as much as possible.

 It makes use of scratch cards, gift cards, and other such exciting
offers to keep its users intrigued, many of these can be obtained by
referring to friends, which very conveniently and cleverly provides
exposure to the app.

 It is available in many languages and is very easy to use.

 MAKE MONEY:

1. Mobile Recharges: Google Pay makes mobile recharges as the

primary source of its revenue. Whenever a user makes a recharge on a
SIM operator from this app, it gets commissions from it.

2. Bill Payments: One of the most convenient and essential features of

Google Pay, which makes it so popular among the users, is that it can
be used to pay all the different kinds of bills.

3. UPI Transactions: UPI Transactions constitute a significant

component of online payments. Google might not earn any revenue
from it.
CONCLUSION:

This is all the necessary information you need to know to

understand the working business model of Google Pay.

It is one of those apps which has already conquered the market

and is still expanding. It has the potential to make an immense
amount of profit at any time in the future.
THANK
YOU A.SUBASHINI
1 M.B.A – GENERAL