High-quality Smartbox services

adapted to the Indian market :

IndiActivities
 Contextualization
Our idea : We have decided to develop a wide range of tourism services and activities in India for the
inhabitants and the tourists visiting India. A box to visit 3 key regions of India : IndiAction Box and another
box dedicated to Local Indian Products to discover the culture of India : IndiAdventures Box). The 2 box are
parts of one group IndiActivities.

The consumer target is a person between 25-50, with middle to high-income, living in India or visiting India
and who wants to discover the country during free-time.

Why this consumer target ?

● India has 1.3 billion inhabitants, more than half of whom are under 35 years old.
● The middle class in India continues to grow with 250 million people in 2019.
 The 4 Ps

Product : We decided to develop 2 types of boxes. One to allow locals and foreign tourists to visit India,
called IndiAction Box. This box will consist of a fortnight tour to visit 3 key regions of India, Rajasthan, North
India and South India. And another one allowing locals or tourists to discover the culture of India through its
products, for example: Local wines. This box will be called IndiAdventures.

Price :

1) IndiAction Box : Average of 2000 € (15-18 days)

2) IndiAdventures Box : Average of 110 € +Transfer between Nashik and Mumbai - 48 € (2 days)
 The 4 Ps
Packaging of Individual trip to Rajasthan (1st IndiAction Box): This box includes :

Scheduled flights Paris / Delhi / Paris in economy class. The flight Delhi / Jodhpur in economy class Airport
taxes. Airport / hotel / airport transfers. An air-conditioned car with driver, with driver and car expenses. The
English speaking driver coordinator Accommodation in 3* hotels (local standards), in standard double rooms
(4 or 5* hotels, consult us for rates). Breakfasts. Entrance fees to the sites mentioned in the program. Boat
trip on Lake Pichola in Udaipur. Elephant or jeep ride to Amber Fort.

Promotion :

➔ This will be a direct and indirect marketing : advertising campaign on TV and social media, but also
several contests with the participation of some world-renowned influencers and distribution on flyers
promoting the service.
Our marketing and communication strategy
Our goal is to attract people who want to take a break, go away for a weekend or more, do new activities and
discover their country.

Our communication strategy will be through advertising on tv and, more traditionally, with several ads in the
Indian subway and some distribution of flyers to attract our consumer target. Advertising will not apply to
wine travel as alcohol advertising is prohibited in India.

But we also intend to launch an advertising campaign on social media (Facebook, Instagram, Twitter), using
the weight of Indian influencers or other influencers visiting India. We will also have several contests on
social media to win some boxes.

The aim will be “Discover your country, discover India as you've never seen it before” because we are keen to
foster a spirit of discovery, curiosity and new things.
 3 types of IndiAction Box

1) Individual trip to Rajasthan 2) Individual trip in North India 3) Individual trip in South India
IndiAction Box : Individual trip to Rajasthan

❖ Discovering the blue city of Jodhpur

❖ Visiting the immense citadel of Khumbalgarh
❖ Discovering the magic of the palaces of Udaipur, which are reflected on Lake Pichola
❖ Visiting Eklingji and Nagda, unknown sacred places on the way to Deogarh Palace where you will stay like a
Maharaja.
❖ Discovering Jaipur, the pink city and capital of the Rajputs before discovering the incredible Taj Mahal.

Budget : 1595 euros (may vary according to your dates and budget) = 15 days
1) The Blue city of Jodhpur 2) The Pichola lake
IndiAction Box : Individual trip in North India

❖ Crossing the Ganges plains from Calcutta to Delhi between colonial history and Indian culture
❖ Discovering Bodh Gaya in the footsteps of Buddha
❖ Reaching Benares and the banks of the sacred Ganges
❖ Discovering the Hindu and Jain temples of Khajuraho, the palaces of Orchha and the imposing fort of Gwalior

Budget : 2375 euros (may vary according to your dates and budget) = 18 days
1) Bodhgaya (Giant Buddha) 2) The famous temple of Khajuraho
IndiAction Box : Individual trip in South India

❖ Discovering the Indian peninsula from Tamil Nadu to Kerala

❖ Discovering the wind and sea eroded temples of Mahabalipuram
❖ Discovering the sanctuaries dedicated to Shiva
❖ Discovering the Chetinnad region / the great temple of Madurai / the superb tea plantations of Munnar

Budget: 2460 euros (may vary according to your dates and budget) = 18 days
1) Kedarnath temple dedicated to Shiva
2) Kashi Vishwanath temple (Uttar Pradesh)
3) Kerala : Athirapally Falls
 IndiAdventures Box:
Discovery of Indian Wine

Box dedicated to Local Indian Products

★ Visit of Nashik, the wine capital of India

★ Promoting local Indian wine production
★ Oenology class
★ Wine tasting in the vineyards while admiring the sunset
★ Introduction to grape harvesting techniques

Budget: 2 days: 110 € +Transfer between Nashik and Mumbai - 48 €

 Challenges and adaptation

A thousand French companies are present in India, such as Alstom or Total in the energy field, Alcatel or
Safran in the technology or even L’Oréal, Alcatel or Société Générale.
In 2016, bilateral trade between France and India reached roughly 8.6 billion euros.

Risks: Many travel agencies propose offers to discover India

Opportunities: Travel boxes are not yet established in India. Travel agencies supervise a trip in its entirety,
while our boxs will offer various and varied activity packages. our boxes are for locals and not only for
tourists.
We are flexible on the duration of the experience (short or long).
Do you have questions ? Comments ?

Explore this wonderful country !

Explore India !