Theories of Communication

Theories

• Structural and functional

• Cognitive and behavioral
• Interactionist
• Interpretative
• critical
 Theodore Paterson

Wilbur Schramm
Frederick Siebert
 1. Classical theories

A. AUTHORITARIAN THEORY
B. LIBERTARIANISM OR FREE PRESS THEORY
C. SOCIAL RESPONSIBILITY
D. SOVIET MEDIA/ COMMUNIST THEORY
E. DEVELOPMENT THEORY
F. DEMOCRATIZATION/DEMOCRATIC PARTICIPANT MEDIA THEORY
2. MAGIC BULLET/HYPODERMIC NEEDLE/STIMULUS RESPONSE THEORY

- SELECTIVE EXPOSURE
- SELECTIVE PERCEPTION AND RETENTION
 3. ONE STEP THEORY
4. TWO STEP FLOW THEORY

5. MULTI STEP FLOW THEORY

 6. USES AND GRATIFICATION

A. INFORMATION
B. PERSONAL IDENTITY
C. INTEGRATION AND SOCIAL INTERACTION
D. ENTERTAINENT
7. SPIRAL OF SILENCE
8. CONSISTENCY THEORY
9. McCOMBS AND SHAW’S
AGENDA SETTING THEORY
 10. MEDIA
DEPENDENCY
THEORY
11. STEPHENSON’S
PLAY THEORY
12. MODELING BAHAVIOUR THEORY
13. STALAGMITE THEORIES
14. DIFFUSION OF INNOVATIONS THEORY
15. SOCIAL LEARNING THEORY
 MASS COMMUNICATION THEORIES

1. MICROSCOPIC THEORIES

2.MIDDLE RANGE THEORIES

3.MACROSCOPIC THEORIES
16. THE OSGOOD AND SCHRAMM CIRCULAR MODEL
17.GERBNER'S
GENERAL
MODEL
18. THE SHANNON-WEAVER MODEL
19. BERLO'S S-M-C-R MODEL
 NELSIE JOYCE SUWEEEEEEG~

“No matter how high the mountain is, it will not be as grand as your dreams. This is nothing hard! We get
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