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    SAPM Group 4

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    Parth
    Anchor Capital Fund outlines a marketing strategy to raise awareness, interest, and desire among target investors for their new mutual fund. Their strategy includes sending brochures and emails, Instagram posts, and personal calls to young professionals, businessmen, and students. They manage risk perception by investing in large and mid-cap stocks, having no lock-in or exit loads, and including a debt component. They create promotional posters, emails, and social media posts to launch and remind people about their new fund offering.

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    SAPM Group 4

    Uploaded by

    Parth
    36 views12 pages
    Anchor Capital Fund outlines a marketing strategy to raise awareness, interest, and desire among target investors for their new mutual fund. Their strategy includes sending brochures and emails, Instagram posts, and personal calls to young professionals, businessmen, and students. They manage risk perception by investing in large and mid-cap stocks, having no lock-in or exit loads, and including a debt component. They create promotional posters, emails, and social media posts to launch and remind people about their new fund offering.

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    SAPM 1

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    Anchor Capital Fund outlines a marketing strategy to raise awareness, interest, and desire among target investors for their new mutual fund. Their strategy includes sending brochures and emails, Instagram posts, and personal calls to young professionals, businessmen, and students. They manage risk perception by investing in large and mid-cap stocks, having no lock-in or exit loads, and including a debt component. They create promotional posters, emails, and social media posts to launch and remind people about their new fund offering.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    36 views12 pages

    SAPM Group 4

    Uploaded by

    Parth
    Anchor Capital Fund outlines a marketing strategy to raise awareness, interest, and desire among target investors for their new mutual fund. Their strategy includes sending brochures and emails, Instagram posts, and personal calls to young professionals, businessmen, and students. They manage risk perception by investing in large and mid-cap stocks, having no lock-in or exit loads, and including a debt component. They create promotional posters, emails, and social media posts to launch and remind people about their new fund offering.

    Copyright:

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    of 12

    ANCHOR CAPITAL FUND

    “THINK GROWTH, THINK ANCHOR CAPITAL”


    MARKETING STRATEGY
    Awareness
    We raised awareness by sending mails and brochure to the
    A select target audience, to create awareness towards
    personal finance.

    Interest
    We drew their interest towards our fund through delivering
    info about unique proposition of our mutual fund through
    I various instagram posts and brochure.

    Desire
    By personally connecting to prospect investors through call,
    we developed the desire to make them invest their money
    D and time to understand our mutual fund.

    Action
    After structured strategy of raising awareness, drawing
    A interest and invoking desire, we made investors commit
    money and associate with our company through exchange
    of information using google form.
    TARGET INVESTORS

    Young Professionals: ● India has a total of 6.9 crore demat


    ● Age group: 22-35 accounts
    ● Looking for opportunities to save their
    ● CDSL (Central Depository Services
    money
    Businessmen: (India) Limited) became the first
    ● Age group: 30-55 depository to open 4 crore demat
    ● People who want to invest their savings accounts.
    and generate additional income apart ● Added another 1 crore in last 5
    from their business months only
    Students:
    ● Age group: 18-25 Above facts clearly states that there are
    ● Students who have some knowledge of many new investors coming up in the
    stock market and want to start saving in market and people are willing to invest
    small amounts in form of SIP their money.
    MANAGING THE RISK PERCEPTION OF INVESTORS

    • We have invested in more large-cap and mid-cap stocks to


    reduce volatility
    • No lock in period for the fund which means an investor can
    enter or exit anytime
    • No exit load post 6 months which makes our fund more
    liquid
    • Our portfolio’s Beta is slightly greater than 1, which not only
    ensures higher than market return but also stability in case of
    a market crash
    • We also have a debt component in our portfolio which
    ensures capital safety and regular source of income for our
    investors.
    POSTER
    MUTUAL FUND INVESTMENT POST
    NFO LAUNCH POST
    REMINDER POST
    MAIL TO PROSPECTIVE INVESTORS
    Link for Brochure:

    https://drive.google.com/file/d/1sGtw2w5qe_PAMzIhBbxAoZ1hetWy
    7GUN/view?usp=sharing

    Link for Instagram Page:

    https://www.instagram.com/anchorcapitalfund/
    THANK YOU

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