TERESA NATIONAL HIGH SCHOOL

Teresa, Rizal

G-9 COOKERY
Module 1
Week 2
Learning Outcome 2:

Business
Environment and
Market
 Objectives
1. Explain how different factors influence
the business environment

2. Explain procedures for generating

business ideas or identifying business
opportunities;

3. Generate business ideas and

identify the SWOT of the business.
 Review
Questions
1. What is PECs? Entrepreneur?
2. How are those behavioural patterns/
characteristics classified?
3. Enumerate the PECs per cluster.
4. What does SMART acronym stands
for?
5. If you can trust your own ability,
what kind of PECs do you possess?
Business Environment and
Market
Natural and Government
Physical
Environment

Demography Culture

Your Business

Technology Economy
Natural and Physical Environment
• physical location of a business’ store.
• natural and man-made structures that may
enhance the beauty of the location
• Serve as barrier that obstruct the view
• Clustering- particular type of product is
offered within the same area.
Demography
This pertains to the number of people living in the
area, their age, gender, socio-economic status, family
size, religion and even growth trends.
These are invaluable information that can help
entrepreneurs in matching their product to the target
market, in deciding for the marketing strategy, pricing
and product packaging among others.
Culture
Culture or sub-culture, being the totality of
the way of life, ideas and customs of a set of
people or society, primarily influence the types
of products that are acceptable to a particular
locality.
Technology
Technological changes are inventions based
on the application of science that create new
product or process improvements.
Economy
This pertains to the management of resources and
study of the system of production, distribution, and
consumption of goods and services. A country’s
economy influences both the entrepreneurs and
consumers as it relates to the financial matters of
business like taxes and interest rates and to the quality
of life, cost of utilities and services, among others.
Government
The laws and policies of the national and local
government units also influence the business
operations. In addition, improvement of facilities
and roads improve transportation network that
facilitates transfer of products from one area to
another or promotes accessibility for consumers.
 Spotting and Identifying
Business Opportunities
One of the most essentials
aspects of entrepreneurship
An entrepreneur must have a keen
eye for identifying opportunities
that can turn into a good product
or business venture.
Idea Generation Phase
1. Personal hobbies and interests
2. Everyday experiences, travel, & adventures
3.Suggestions from family members & friends
4. Problems that need solutions
5. Problems with existing products
6. Books, magazines, news
7. Observing, listening around you
Screening Business Ideas
1. Your personality and personal preferences and;
2. The characteristics of a good business
Consider the following criteria:
1. Personality and Personal Preferences
 Personal Preference
 Education, Skills, and Experience
 Work Experience
 Support from family and friends
Screening Business Ideas
2. Characteristics of a good business
 Demand for product
Availability of skills, raw materials,
technology, and capital
Profitability
Sustainability
SWOT Analysis
 determine the Strengths, Weaknesses,
Opportunities and Threats of your potential
business
 This step will help you improve your business
of choice and prepare for challenges.
 SWOT Analysis
Positive Negative
STRENGHT WEAKNESSES
Positive factors that contribute to the Set of problems, difficulties or
favorability of a bus. opportunity shortcomings encountered by the bus.
le
ab

Ex. Cheap raw materials, skilled Ex. Inexperienced owner, Lack of

oll

employee, Ease management, Small working

ntr

capital outlay Capital, Poor location

Co

OPPORTUNITIES THREATS
Positive factors that are not within the Negative factors that are beyond the
ble

control of the bus. control of the bus.

a
oll

Ex. Absence of similar products in the Ex. Rising costs, Raw material
ntr

market, Growing demand for similar shortages, Too many competitors

co

products, Favorable government policy

Un
Activities
Using colorful lines connect different images of businesses or stores to the right location where it
will generate more sales.

Coffee Shop

Businesses
Natural and Physical Environment Government

Demography Culture

Your Business
Technology Economy
 Let’s do this!
Think of a business idea and write it type it inside the box.

Business Idea:
Identify the strengths, weaknesses, opportunities and threats of your business idea. Follow the format below.
STRENGTH Weaknesses

OPPORTUNITIES Threats
Think of ways and plans that you would have to take to develop further the
strength of your business idea and improve your business weaknesses.

Strengths Weaknesses Developmental Activities

(Steps I have to Take)

1.

2.
 Identification
1. Pertains to the natural and man made structures.
2. Pertains to the number of people living in the area
3. Pertains to the management of resources
4. Are inventions that create new products
5. The laws and policies of national and local
government.