MEDIA AND INFORMATION

LITERACY

INTRODUCTION TO
MEDIA AND
INFORMATION
LITERACY
CHECK-UP ACTIVITIES
FATIMA C. CAYETANO
Subject Teacher
FORMATIVE ASSESSMENT
Directions:
1. Make a recall about the process of communication.
2. In 2-4 sentences, answer the following questions.
3. Write your answer in a one whole sheet of paper
1. What is communication?
2. Why do we
communicate?
3. How do we
communicate?
 ACTIVITY 1
Directions:
1. Make a recall about the different elements of communication.
2. Complete the table below. Write your answers on a one whole sheet of paper.

ELEMENT OF
COMMUNICATI DESCRIPTION/ DEFINITION
ON
SENDER

MESSAGE

MEDIA/ CHANNEL

BARRIER

FEEDBACK

RECEIVER
 COMMUNICATION MODEL

Lasswell’s Communication Model

(1948)
COMMUNICATION MODEL
Shannon-Weaver’s
Communication Model (1948)
 COMMUNICATION MODEL
Osgood- Schramm Model Of Communication
(1954)
 COMMUNICATION MODEL
Berlo’s SMCR Model of Communication (1960)
 COMMUNICATION MODEL
Westley and MacLean’s Model of Communication
(1957)
ACTIVITY 2: Think. Pair. Share.
Directions: (Choose a partner to do the activity.)
1. Read the following cases.
2. Identify the Model of Communication illustrated on each.
3. Justify your answer. Write your answer in a one whole sheet
of paper.
Case 1
Thomson made a call to his assistant “come here I want
to see you”. During his call, noise appeared (transmission
error) and his assistant received “I want” only. Again
Assistant asked Thomson “What do you want
Thomson?”.
ACTIVITY 2
Case 2

CNN News- A water leak from Japan’s tsunami –crippled

nuclear power station resulted in about 100 times the
permitted level of radio active material flowing into the
sea, operator Tokyo Electric Power Co said on Saturday.
ACTIVITY 2

Case 3

Alexandra smells a perfume tester

before deciding to purchase. After
smelling, she decided not to buy it.