GUESS THE WORDS FROM LETTERS:

{I,T,C,C,T,O,P,E,J,R}

ANSWER: (2Words, 10 Letters ALL):

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 GUESS THE SCRAMBLED WORD/S

EBTWESI
PRMOONTOI

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 GUESS WORDS FROM PICTURE: TWO WORDS

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 GUESS THE SCRAMBLED WORD/S

VLAONAIITD NDA
CEBDEFAK

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 PUBLISHING
AND
SUSTAINING ICT
PROJECT
EMPOWERMENT
TECHNOLOGIES
 I
CAN

 I can learn how ICT Project are published,

promoted, monitored, updated and
maintained.
 I can create a reflexive piece or output using
an ICT tool platform, or application of choice
of learning through during the semester.
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1
PUBLISHING
ICT PROJECT
Where to upload ICT
Projects?
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 DIFFERENT PLATFORMS TO UPLOAD ICT PROJECT:

 Social Media
 YouTube

 Change.org

 Blogs / CMS /

Websites 8
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 WORDPRESS

WordPress - is a free
and open-source
content management
systems based on php
and MySQL

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 FILE MANAGER

File Manager - is an
uploading tool web interface
that allows you to manage
all your files. There are
many file manager present
now. (File Manager App, Google
Drive, DropBox, etc.)

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 WEBSITE MANANGEMENT

Website Management -a website

management platform is an
integrated set of tools that
allows teams to create, design,
develop, launch, manage,
administer, and monitor website
contents.
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 WEBSITE MANANGEMENT

A Web Content Management System

(WCMC) is a software Content
Management System (CMS)
specifically for web content.

It provides website authoring, collaboration, and administration tools

that help users with little knowledge of web programming languages
or markup languages create and manage website content.

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 EXAMPLES OF WEB MANAGEMENT PLATFORMS:

1.WordPress -Is a free and open-source content management system

(CMS) based on PHP and MySQL.
2.Drupal -A free and open-source content- management framework written
in PHP
and distributed under the GNU general public license.
3.Joomla -Is a free and open -source content management system (CMS)
for publishing web content. Joomla is written in PHP, uses object-
oriented programming (OOP) techniques.

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2
PRMOTION AND MONITORING
ICT PROJECT
ON
Promotion and Monitoring to
increase traffic and traction on ICT
Project. 14
 WEBSITE PROMOTION

Website Promotion – is the

process of increasing exposure
of a website to bring in
visitors. Various techniques
such Search Engine
Optimization (SEO) and Web
Content Development are
being used to increase website
traffic. 15
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 WAYS TO GET MORE TRAFFIC AND TRACTION

To get more traffic and traction,

you should not only be good in
writing/designing, but also good in
promotion.
Here are several ways to gain
traffic:
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 WAYS TO GET MORE TRAFFIC AND TRACTION

1. Use Interactive Multimedia –

By integrating the use of
Interactive Multimedia to your
social media, e-mail, and etc.
created in different channels
and formats to gather different
kinds of audiences in different
ways.
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 WAYS TO GET MORE TRAFFIC AND TRACTION

2. Use Various Online Tools -

create headlines grab in
attention in email, twitter and
Facebook post for gathering
more audiences in other
networks.
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 WAYS TO GET MORE TRAFFIC AND TRACTION

3. Use Images - create images in Pinterest, Instagram,

SlideShare and YouTube what will catch the attention of
viewers.

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 WAYS TO GET MORE TRAFFIC AND TRACTION

4. Use blog - Use

your blogs to
frequently connect
with other people
and build
relationship and
network.
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 WAYS TO GET MORE TRAFFIC AND TRACTION

5. Collaborate Online -
collaboration with
friends, influencers,
readers will
strengthen your
network.

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 WAYS TO GET MORE TRAFFIC AND TRACTION

6. Update - Always
have a fresh content
and regularly update
post, news, write
ups, or images.

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 TRACTION TOOLS FOR
VALIDATION /
FEEDBACKS
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 TRACTION TOOLS FOR VALIDATION / FEEDBACKS

1. LinkedIn - is a social
networking site designed
specifically for the business
community. The goal of the
site is to allow registered
members to establish and
document networks of people
they know and trust
professionally. 24
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 TRACTION TOOLS FOR VALIDATION / FEEDBACKS

2. AdWords (Google
AdWords) is an
advertising service by
Google for businesses
wanting to display ads on
Google and its
advertising network.
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 TRACTION TOOLS FOR VALIDATION / FEEDBACKS

3. Reddit (/ˈrɛdɪt/) is an
American social news
aggregation, web content rating,
and discussion website.
Registered members submit
content to the site such as links,
text posts, and images, which
are then voted up or down by
other members. 26
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 TRACTION TOOLS FOR VALIDATION / FEEDBACKS

4. Facebook ads are

purchased on an auction
basis, where advertisers are
charged based on either
clicks, impressions or
actions.
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 FACEBOOK PAGE STATISTICS

Overview – contains
the summary of
statistics about
your page.

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 FACEBOOK PAGE STATISTICS

Post Reach –
gives you more
insights on which
recent post
reached the most
people.

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 FACEBOOK PAGE STATISTICS

Organic Reach – your posts seenthrough the page’s

wall,
shares by users, and newsfeed

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 FACEBOOK PAGE STATISTICS

Paid Reach – your posts seen through paid

ads.

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 FACEBOOK PAGE STATISTICS

Post Clicks –
number of clicks
done to your
posts.

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 FACEBOOK PAGE STATISTICS

Likes, Comments, and Shares – actual interaction done

by your audience either though liking the
post, commenting on it, or sharing it on their walls

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 FACEBOOK PAGE STATISTICS

Page Visits –
contains data
of the
number of
times your page
tabs arevisited

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 FACEBOOK PAGE STATISTICS

People – contains statistics

about

your audience’s demographics

(age, location, gender,

language,

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 DEMOGRAPHICS

Demographics –It refers to

the statistics
characterizing human
population usually divided
by age, gender,
income, location and
language.
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 PSYCHOGRAPHICS

Psychographics – is the
study of personality,
values, opinions, attitudes,
interests, and lifestyles.

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 PSYCHOGRAPHIC SEGMENTATION

Psychographic Segmentation –
involves dividing your market
into segments based upon
different personality traits,
values, attitudes, interests,
and lifestyles of consumers.

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3
UPDATING CONTENT
AND MAINTANING
TRAFFIC
Keeping the content fresh 39
and maintain people on your
 WAYS TO UPDATE CONTENT AND MAINTAIN
TRAFFIC

1. Update Contents Regularly - add fresh,

new contents like write ups, pictures,
videos, infographics, blogs , news
articles, and ideas regularly. Aside from
the reason that it will attract new visitors,
search engines can recognize when you
are being active , and act accordingly by
visiting your site more often too.

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 WAYS TO UPDATE CONTENT AND MAINTAIN
TRAFFIC

2. Update Links - regularly check

links to other sites to make sure
they are current and better if you
have new links to add. You can
also utilize an RSS feed that will
update subscriber each time you
publish fresh content to the
website.
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 WAYS TO UPDATE CONTENT AND MAINTAIN
TRAFFIC

3. Reply To Inquiries - be active and

reply to your visitors on any inquiry,
questions or comment that they may
have, activity in your site will increase
more traffic and visitors.

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 WAYS TO UPDATE CONTENT AND MAINTAIN
TRAFFIC

4. Maintaining Your Site - maintenance will

ensure that your files and file directory
structures are up and running properly at all
times, and all your links are functional.
Check that any changes or addition you
make will not affect the links and loading of
images and pages. Make use of e-mail
feedback portion of your site to make you
aware of the problems that visitors may
convey to you so that they will be resolve
quickly. 43
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 Values Integration

 We must utilize these tools wisely in order to reach

a bigger audience and maintain good competition
on other competitors.

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 DELIVERABLE #12: 12YourSection_LastName.pdf

Full details are in

Edmodo.

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