BUSINESS

COMMUNICATION
CIA

UNDERSTANDING
COMMUNICATION:
 ABOUT THE
COMPANY
o KGOC has been helping the world
organize businesses and assisting
people to bring out their creative
best with innovative and high
precision products that help to
'Join, Fix or Cut' through our
brands - Kangaro, Miles, Munix
and Kohe.
o They are one of the largest
manufacturer & supplier of high
quality Staplers, Staples, etc.
VISION AND
MISSION
Mission: To be the leading manufacturer and supplier of quality
products in the world.

Vision: We help people organize their ideas. And their life. By

enhancing their productivity and efficiency.

“Mission of the company is to make life sorted,

organised in the office sector. Everyone who has an
office, their life should be better.”
VALUES OF KGOC
At KGOC, all actions and decisions are rooted in strong values that are
about being RIGHT.

R Respect
I Innovate
G Grow
H Honest
T Transparent and ethical approach
 THUKRAL
VICE PRESIDENT SALES AND MARKETING

o Mr. Thukral has been working in the company and

heading the department for the past 3 yrs.
o He is a sales and distribution professional and has
about 33 years of work experience.
o He joined the stationary space with luxor writing
instruments for 3 more years before joining KGOC.
 ORGANISATIONAL
STRUCTURE

TOP MANAGEMENT

FINANCE SALES AND MARKETING

FACTORY HEADS
 IMPORTANCE OF INTERNAL
COMMUNICATION
o Every company has a different method to communicate. This is a very
critical tool towards success of any organisation.

o One has to develop a communication package. It has to be very aligned to

the objective of what one wants to communicate.

o The internal communication in the organisation is not rigid. It is flexible in

nature.

“Communication has to be tailor made

according to the ground situation and as per
the wisdom and experience of the larger
team.”
EMPLOYEE MOTIVATION
o The employees efforts and performance must be
recognised and feedback must be given.

o This recognition can be in form of incentive, timely

promotion or softer benefits given to them.

“In sales, motivation is very critical. In

depth, motivation is not about pleasing
everyone.”
 EXTERNAL
COMMUNICATION
“The company majorly conducts business with
other companies. It does not deal with the
consumers directly as much as they deal with other
industries.”
ADVERTISING
FORMAL AND INFORMAL
COMMUNICATION
“As far as the official line,
communication is always
formal.
In every org, there is some
informal communication, which
cannot be avoided hence it
should be ignored.”
 TECHNOLOGY IN
COMMUNICATION
o Easy way for product and service surveying
o Social interaction with clients or customers using
digitalized networks to communicate

“In the department, we are good at adapting to

technology. We are capturing sales for 50,000 outlets, we
capture this through technology, through a mobile app.
Whatever sale takes place in any part of the country, the
sale is synced. “
 COMMUNICATION AMIDST
COVID-19
o Route of communication has changed.

o The employees are meeting distributors through digital media.

o As far as logistics and supply chain is taken into consideration, it cannot be conducted online.”
 EFFICIENCY OF WORKING
FROM HOME
PROS
Advantage is that everyone is safe, working from a
safe environment. There are no psychological
pressures on account of health.
Gives a feeling that the organization cares for its
employees. Hence effort by the employees is
reciprocated.
CONS
While working at the office, there are certain timings
as to when one is supposed to work. But when it
comes to working from home, the laptop is always
on.
Discipline/work life discipline goes haywire.

“In the last 6 months he has realised that it is either equally or

more efficient. Currently there are huge benefits and people are
safe. When the company cares about its employees during
difficult circumstances, it makes the employees more aligned
towards the company.”
 TACKLING COMMUNICATION
BREAKDOWN
o A few ways to tackle a communication breakdown
are :

o Conduct Feedback Sessions, Set Communication

Protocols, Get To Know Your Team Members well
and Develop Trust

“One must ensure breakdown

doesn’t occur but
in the business world they do occur sometimes.”
“In case of breakdown, active measures must be taken,
the idea behind the objective must be explained.”
 SOCIAL IMPACT
o “In Ludhiana district the organisation has
built few school which provide education
free of cost.
o We provide drinking water to many
villages.
o We help cancer patients financially and
with medical resources.”
 CONCLUSI
ON
“The art of effective listening is essential to clear
communication, and clear communication is necessary
to management.”

- James Cash Penney

THANK
YOU!
BHAVIKA KHANNA
DHWANIL MEHTA
(204070)
(204071)
NISHANT CHOUDHARY (204072)
ARESIA PHILLIPS (204075)