Menulis pesan bisnis

Pertemuan ke-6
 Tujuan dan proses
penulisan pesan bisnis
• Purposeful. It conveys
information
and solves problems
• Economical. It is concise and
does not waste the reader’s
time
• Reader-oriented. It focuses on
the receiver, not the sender
 Tujuan dan proses penulisan
pesan bisnis
PRE WRITING WRITING REVISING
1 3
2

ANALYZE RESEARCH REVISE

ANTICIPATE ORGANIZE PROOFREAD
ADAPT COMPOSE EVALUATE
 Advantages
• Provide a permanent record
• Can be reread and studied
• Can be revised and edited to ensure
• Can have legal value
 Disadvantages
• Generally transmitted slowly
• Viewed as being more formal
• Do not lend themselves to quick or
thorough feedback because there are few
nonverbal cues
• Require storage, which can be time-
consuming and expensive
 How does it work?
• Working with team
 produce better products
• Working with technology
 helps to generate ideas, conduct
research, and organize facts
 Analyzing the task
• Identify the purpose
ask your self these 2 questions:
1. why am I sending this message?
- primary
- secondary
2. what do I hope to achieve?
- inform
- persuade
 Selecting the Best channel
Fax? E-mail? Letter? Memo? Voice Mail?
• How much important is the message?
• How much feedback is required?
• How fast is feedback needed?
• Is a permanent record necessary?
• How much can be spent?
• How formal is the message?
Anticipating the Audience

 Spotlight receiver benefits

 Cultivate the ‘you’ view
 Use sensitive language avoiding gender,
race, age, and disability biases
 Express thoughts positively
 Use courteous
 Use familiar words
 Use precise, vigorous words
 Anticipating the Audience
Emotional
knowledge interest attitudes
reaction

Education
Concerns Values Happy
Experience
Needs Opinions Neutral
Vocabulary
Motivations Viewpoints Angry
level
 tips and hints: what color means?

• Blue : patience, guidance, happiness,

change
• Brown : earthiness, concentration
• Green : money, growth
• Orange: energy
• Pink : romance. Friendship
• Purple : power
 tips and hints: what color
means?
• Red : strength, passion, courage,
health
• Silver : stability
• White : peace, truth-seeking, creativity
• Yellow : intelligence, activity, creativity,
togetherness
 Etika dan tantangan teknologi
• Investment information
• Safety information
• Marketing information
• Human resources information
Thank you for attention

Have a good rest!