THE RESEARCH PROCESS

DATA COLLECTION SOURCES

WEEK 11
SOURCES OF DATA COLLECTION
OBSERVATION
QUESTIONAIRES
INTERVIEW
CHECKLIST
DAILY DIARY
CONFERENCE OF EXPERTS
COMBINATION OF TWO OR MORE ABOVE
DEFINITION OF INTERVIEW
DEFINITION: An interview is a conversation or verbal interaction, normally
between two people for a particular purpose.
OBJECTIVES:
1.To gain information about candidates.
2.To give information about the job and organization.
3. To create goodwill of the organization.
LIMITATIONS:
1.interviewer’s opinion based on Bias or prejudice.
2. the applicant’s unnatural manner/ fashion.
3. interviewer’s own personality and responses may effect the behavior of
applicant.
4. intelligence, motor skill, hearth, creativity, strength may not be measured
properly by interview. For these other selection devices may be proper.
DEFINITION OF INTERVIEW
An interview is a qualitative research method that
relies on asking questions in order to collect data.
Interviews involve two or more people, one of whom is
the interviewer asking the questions. There are several
types of interviews, often differentiated by their level
of structure.
TYPES OF INTERVIEW
1. Planned ( depth, action)
2. Patterned ( standardized, comprehensive
questionnaires), (mcMurray Patterned interview
form, Diagnostic interviewer’s guide by E.F.
Wonderlic)
3. Stress ( World War II by US Govt.)
4. Panel ( three or more interviewers often called
examining board
TYPES OF INTERVIEW
There are several types of interviews, often
differentiated by their level of structure. 
Structured interviews have predetermined questions
asked in a predetermined order.
 Unstructured interviews are more free-flowing, and 
semi-structured interviews fall in between.
OBJECTIVES OF RESEARCH INTERVIEW
Interviews are designed to collect a richer source of information from
a small number of people about:
Attributes
Behavior
Preferences
Feelings
Attitudes
Opinions
Knowledge
Interviews are most effective for qualitative research:
They help you explain, better understand, and explore research subjects'
opinions, behavior, experiences, phenomenon, etc.
Interview questions are usually open-ended questions so that in-depth
information will be collected.
INTERVIEW SETTING
Design interview questions
Think about who you will interview
Think about what kind of information you want to obtain from interviews
Think about why you want to pursue in-depth information around your research topic
Develop an interview guide
Introduce yourselfand explain the aim of the interview
Devise your questions so interviewees can help answer your research question
Have a sequence to your questions / topics by grouping them in themes
Make sure you can easily move back and forth between questions / topics
Make sure your questions are clear and easy to understand
Do not ask leading questions
Plan and manage logistics
Do you want to bring a second interviewer with you?
Do you want to bring a notetaker?
Do you want to record interviews? If so, do you have time to transcribe interview recordings?
Where will you interview people? Where is the setting with the least distraction?
How long will each interview take?
Do you need to address terms of confidentiality?
ANY QUESTION???
THANKS