Study - Id59062 - Cosmetics Industry in India

Beauty industry in India
BEAUTY INDUSTRY IN INDIA
Table of Contents
Table of Contents
01 Global overview
Growth rate of the global cosmetics market 2004-2020 02
Leading cosmetics & personal care products markets worldwide 2018, by revenue 03
Global skin care market size 2012-2025 04
Brand value of the leading 10 cosmetic brands worldwide 2021 05
Global exporters of hair preparations in 2020 06
02 Indian market
Personal care products share in the Indian FMCG market 2015-2020 08
Market size of the cosmetics industry across India 2010-2025 09
Market size of the cosmetics industry in India 2012-2022, by category 10
Market share of the cosmetics industry in India 2018 by channels 11
Market value of beauty and personal care in India 2010-2020 12
Market size of personal care products in India 2015-2020 13
Market value of men's grooming products in India 2011-2016 14
Table of Contents
03 Demand and trade

Production volume of creams and lotions in India FY 2015-2020 16
Production volume of hair dye in India FY 2015-2020 17
Production volume of hair oil in India FY 2015-2020 18
Production volume of toothpaste in India FY 2015-2020 19
Production volume of hair shampoo in India FY 2015-2020 20
Export value of cosmetics, soap and toiletries, and essential oils India 2016-2020 21
04 Market players
Leading personal care companies in India based on net sales 2021 23
Hindustan Unilever's gross sales value FY 2013-2021 24
Dabur India's product revenue share India FY 2021, by category 25
Marico net worth FY 2009-2021 26
Profit/loss of Godrej Consumer Products FY 2015-2020 27
Colgate-Palmolive India net sales FY 2014-2021 28
Table of Contents
Emami's domestic revenue growth rate of Fair and Handsome FY 2017-2021 29
05 COVID-19 impact
Opinion on impact of COVID-19 lockdown on purchasing non-essentials India 2020 31
Impact of COVID-19 on consumer spending behavior India 2020 32
Impact of COVID-19 on average monthly value sales of skin care in India 2019-2020 33
Impact of COVID-19 on average monthly value sales of hair colors in India 2020 34
Impact of COVID-19 on average monthly value sales of deodorants in India 2020 35
Global overview
Annual growth of the global cosmetics market from 2004 to 2020
Growth rate of the global cosmetics market 2004-2020
8%
6% 5.5% 5.25%
4.9% 5% 4.9%
4.6% 4.6%
4.2% 3.9% 4%
3.8% 3.8% 3.6%
4% 3.4%
2.9%
2%
1%
Annual growth rate*
0%
-2%
-4%
-6%
-8%
-8%
-10%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Note(s): Worldwide
Further information regarding this statistic can be found on page 37.
2 Source(s): L’Oréal; ID 297070 Global overview
Leading cosmetics, fragrances and personal care products markets worldwide in 2018, by revenue (in billion U.S.
dollars)
Leading cosmetics & personal care products markets worldwide 2018, by revenue
Revenue in billion U.S. dollars
United States 89.5
China 62
Japan 37.5
Brazil 30
Germany 20.2
United Kingdom 17.4
France 15.3
India 14.1
South Korea 13.5
Italy 11.8
Note(s):2018
3 Source(s): Euromonitor; Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos; ID 717673 Global overview
Size of the global skin care market from 2012 to 2025 (in billion U.S. dollars)*
Global skin care market size 2012-2025
200
189.3
180.3
180 171.7
163.5
160 155.8
148.3
141.3
134.5
Market size in billion U.S. dollars
140
128.1
122
120 116.2
110.7
99.6 103
100
80
60
40
20
0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Worldwide; 2019

4 Source(s): Trefis.com; ID 254612 Global overview
Brand value of the leading 10 cosmetic brands worldwide in 2021 (in billion U.S. dollars)
Brand value of the leading 10 cosmetic brands worldwide 2021
Brand value in billion U.S. dollars
0 2 4 6 8 10 12
L'Oréal Paris 10.22
Gillette 7.55
Nivea 6.19
Guerlain 5.69
Brand
Estée Lauder 5.69
Pantene 5.19
Dove 5.09
Clinique 5
Garnier 4.09
Head & Shoulders 4.01

5 Source(s): Brand Finance; ID 243722 Global overview
Leading countries of origin for exports of hair care products worldwide in 2020 (in million U.S. dollars)
Global exporters of hair preparations in 2020
Exports in million U.S. dollars
0 200 400 600 800 1,000 1,200 1,400 1,600
Germany 1,339.34
United States 1,334.9
Italy 1,048.75
France 1,011.99
Netherlands 627.09
Spain 578.76
Poland 568.88
Mexico 539.64
Japan 533.1
Belgium 522.61

6 Source(s): UN Comtrade; ID 871227 Global overview
Indian market
Fast moving consumer goods (FMCG) market share of personal care products in India in 2015 and 2020
Personal care products share in the Indian FMCG market 2015-2020
30%
25% 24%
23%
20%
Share of FMCG market
15%
10%
5%
0%
2015 2020*
Note(s): India; 2015

8 Source(s): TechSci Research; ASSOCHAM; ID 742818 Indian market
Market size of the cosmetics industry across India from 2010 to 2025 (in billion U.S. dollars)
Market size of the cosmetics industry across India 2010-2025
25
20
20
15
11.16
10
6.5
5
3
0
2010 2015 2017 2025*
Note(s): India; 2010 to 2025

9 Source(s): Redseer; ID 876609 Indian market
Market size of the cosmetics industry across India from 2012 to 2017, with a forecast for 2022, by category (in billion
U.S. dollars)
Market size of the cosmetics industry in India 2012-2022, by category
Men's grooming Fragrance and deo Makeup Cosmetics Others Skin care Oral care Hair care Bath and shower
25.0
20.0 4.4
4.8
15.0
3.4
2.9
10.0 3.3
3
2.2 1.9
2.3
5.0 2.1 1.8
1.1 2.1
1.5
1 1.1
0.9 1.7
0.4 0.9
0.4
0.4 0.7 1.2
0.0
2012 2017 2022*
Note(s): India; 2012 and 2017

Market share of the cosmetics industry across India in 2018, by channels
Market share of the cosmetics industry in India 2018 by channels
80%
75%
70%
60%
50%
Market share
40%
30%
25%
20%
10%
0%
Unorganized Organized

Value of the beauty and personal care market across India from 2010 to 2020 (in billion U.S. dollars)
Market value of beauty and personal care in India 2010-2020
25
22.5
19.8
20
17.4
Market value in billion U.S. dollars
15.2
15
13.4
11.7
10.3
10 9
7.6
6.5
5.5
5
0
2010 2011 2012 2013 2014 2015 2016* 2017* 2018* 2019* 2020*

12 Source(s): Euromonitor; Bloomberg; Statista estimates; ID 670390 Indian market
Market size of personal care products in India in 2015 to 2020 (in billion U.S. dollars)
Market size of personal care products in India 2015-2020
30
24.71
25
19.7
Values in billion U.S. dollars
20
16.07
15
13.38
11.35
9.91
10
0
2015 2016* 2017* 2018* 2019* 2020*

13 Source(s): TechSci Research; ASSOCHAM; ID 744164 Indian market
Value of the men's grooming product market across India from 2011 to 2016 (in billion Indian rupees)
Market value of men's grooming products in India 2011-2016
100
90.43
90
80 75.42
Market value in billion Indian rupees
70
63.89
60 55.01
50
44.68
40 36.76
30
20
10
0
2011 2012 2013 2014 2015 2016*

14 Source(s): Euromonitor; Quartz; Statista; ID 670333 Indian market
Demand and trade

Production volume of creams and lotions across India from financial year 2015 to the financial year 2020 (in 1,000
metric tons)
Production volume of creams and lotions in India FY 2015-2020
6
6
Production volume in thousand metric tons
2
2
1 1
1
0.24
0
FY 2015 FY 2016 FY 2017 FY 2018 FY 2020
Note(s): India; FY 2015 to FY 2020

16 Source(s): CARE Ratings; Centre for Monitoring Indian Economy; ID 761198 Demand and trade
Production volume of hair dye across India from financial year 2015 to financial year 2020 (in 1,000 metric tons)
Production volume of hair dye in India FY 2015-2020
10
9
9
8
8
7
7
6
6
3 2.76
0
FY 2015 FY 2016 FY 2017 FY 2018 FY 2020

Production volume of hair oil across India from financial year 2015 to financial year 2020 (in 1,000 metric tons)
Production volume of hair oil in India FY 2015-2020
160
146 145
140 137
121
120 114
100
80
60
40
20
0
FY 2015 FY 2016 FY 2017 FY 2018 FY 2020

Production volume of toothpaste across India from financial year 2015 to the financial year 2020 (in 1,000 metric
tons)
Production volume of toothpaste in India FY 2015-2020
300
251 251
250
217
200
160
150 141
100
50
0
FY 2015 FY 2016 FY 2017 FY 2018 FY 2020

Production volume of hair shampoo across India from financial year 2015 to financial year 2020 (in 1,000 metric tons)
Production volume of hair shampoo in India FY 2015-2020
300
257
250
212
203
200 194
188
150
100
50
0
FY 2015 FY 2016 FY 2017 FY 2018 FY 2020

Export value of cosmetics, soap and toiletries, and essential oils from India from financial year 2016 to financial year
2020 (in million U.S. dollars)
Export value of cosmetics, soap and toiletries, and essential oils India 2016-2020
2,500
2,000 1,914
1,848
1,801
Export value in million U.S. dollars
1,567
1,472
1,500
1,000
500
0
FY 2016 FY 2017 FY 2018 FY 2019 FY 2020

21 Source(s): DGCI&S (CHEMEXCIL); ID 652439 Demand and trade
Market players
Leading personal care companies in India as of February 2021, based on net sales (in billion Indian rupees)
Leading personal care companies in India based on net sales 2021
Net sales in billion Indian rupees
0 50 100 150 200 250 300 350 400 450
HUL 382.24
Dabur India 62.73
Marico 59.71
Godrej Consumer 56.79
Sanwaria Consumer 53.17
Colgate 44.62
Emami 24.83
P and G 24.55
Godrej India 21.44
Jyothy Labs 17.69
Note(s): India; as of February 2021; based on BSE standings.

23 Source(s): Moneycontrol; ID 1200639 Market players
Gross sales value of Hindustan Unilever Limited from financial year 2013 to 2021 (in billion Indian rupees)
Hindustan Unilever's gross sales value FY 2013-2021
500
453.11
450
400 376.6 382.73
338.95 346.19
350 329.29
Value in billion Indian rupees
320.86
300 289.47
266.8
250
200
150
100
50
0
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021
Note(s): India; FY 2013 to FY 2021; sales before excise duty charge.

24 Source(s): HUL (India); ID 763888 Market players
Revenue share of Dabur India Limited's products in financial year 2021, by category
Dabur India's product revenue share India FY 2021, by category
Revenue share
0% 5% 10% 15% 20% 25%
Health supplements 23.4%
Hair care 18.8%
Oral care 18.3%
Food and beverage 13.1%
OCT and Ethicals 10%
Digestive 5.6%
Home care 5.6%
Skin care 5.2%
Note(s): India; FY 2021

25 Source(s): Dabur; ID 1068060 Market players
Net worth of Marico Limited from financial year 2009 to 2021 (in billion Indian rupees)
Marico net worth FY 2009-2021
35
32.4
29.75 30.23
30
25.23
25 23.26
19.82 20.17
20 18.25
15 13.61
11.43
10 9.16
6.54
4.54
5
0
FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

26 Source(s): Marico; ID 1005829 Market players
Profit/loss of Godrej Consumer Products between financial year 2015 and financial year 2020 (in billion Indian
rupees)
Profit/loss of Godrej Consumer Products FY 2015-2020
20
18 17.55
16
14
11.8
12
10
10
8.48
8 7.4
6.46
6
0
FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020

27 Source(s): The Economic Times; ID 1065609 Market players
Net sales of Colgate-Palmolive India Limited from financial year 2014 to 2021 (in billion Indian rupees)
Colgate-Palmolive India net sales FY 2014-2021
60
50 48.45
44.62 45.25
41.62 41.88
39.82 39.82
40
35.79
30
20
10
0
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

28 Source(s): The Economic Times; ID 990920 Market players
Domestic revenue growth rate of Fair and Handsome brand by Emami Limited from financial year 2017 to financial
year 2021
Emami's domestic revenue growth rate of Fair and Handsome FY 2017-2021
10%
8%
8%
7%
6%
4.3%
4%
3%
Annual growth rate
2%
0%
-2%
-4%
-6%
-6%
-8%
FY 2017 FY 2018 FY 2019 FY 2020* FY 2021*

29 Source(s): HDFC Securities; Emami; ID 1075118 Market players
COVID-19 impact
Opinion about the coronavirus (COVID-19) lockdown impact on purchasing non-essential goods in India in April 2020,
by channel
Opinion on impact of COVID-19 lockdown on purchasing non-essentials India 2020
Share of respondents
Online retail Local retail
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Not applicable (nothing else needed) 36% 44%
Home supplies 33% 23%
Others 15% 11%
Electonics (for online classes/work from home) 8% 8%
Can't say 4% 7%
Mobile phones 4% 5%
Books 2% 0
Note(s): India; April 2020; 8,000 + respondents

31 Source(s): LocalCircles; ID 1109640 COVID-19 impact
Impact of coronavirus (COVID-19) on consumer spending behavior in India in May 2020
Impact of COVID-19 on consumer spending behavior India 2020
40% 38%
35%
35%
30%
25%
25%
Share of respondents
20%
15%
10%
5%
2%
0%
Stay calm, carry on Save and stockpile Cut deep Hibernate and spend
Note(s): India; May 2020; 1,046 respondents; Among respondents were mostly from urban areas
32 Source(s): EY; ID 1195838 COVID-19 impact
Impact of coronavirus (COVID-19) on average monthly value sales of skin care in India between December 2019 and
June 2020
Impact of COVID-19 on average monthly value sales of skin care in India 2019-2020
120
100
100
87
82
80
Value sales
60
48
40
20
0
Dec 2019 to Feb 2020 Pre-Covid March Lockdown 3 and 4 Unlock 1.0 June
Note(s): India; December 2019 to June 2020

33 Source(s): Nielsen; BloombergQuint; ID 1195703 COVID-19 impact
Impact of coronavirus (COVID-19) on average monthly value sales of hair colors in India in 2020
Impact of COVID-19 on average monthly value sales of hair colors in India 2020
120
100 100 102

100
80
Value sales
60
43
40
20
0

34 Source(s): BloombergQuint; Nielsen; ID 1195693 COVID-19 impact
Impact of coronavirus (COVID-19) on average monthly value sales of deodorants in India in 2020
Impact of COVID-19 on average monthly value sales of deodorants in India 2020
140
120
120
100 100
100
80
Value sales
60
40
19
20
0

35 Source(s): Nielsen; BloombergQuint; ID 1195678 COVID-19 impact
References
Annual growth of the global cosmetics market from 2004 to 2020
Growth rate of the global cosmetics market 2004-2020
Description
Source and methodology information
This statistic shows the annual growth rate of the global cosmetics market from 2004 to 2020. In 2020, the
Source(s) L’Oréal global cosmetics market shrank by an estimated 8 percent compared to the previous sales year.
Conducted by L’Oréal
Survey period 2004 to 2020 Global Cosmetics Market
Region(s) Worldwide
Number of respondents n.a. Since the early twentieth century, the production of cosmetics has been controlled by a handful of multi-
national corporations. The global cosmetics industry is broken down into six main categories; skin care being
Age group n.a.
the largest one out of them all, accounting for 36.4 percent of the global market in 2016.
Special characteristics n.a.
Published by L’Oréal
In recent years, consumers have been spending higher levels of disposable income on cosmetics than they had
Publication date March 2021 in the past. Unfortunately, the global financial crisis has put a damper on the market and during those years,
more affordably priced merchandise and do it yourself at home products were key in the beauty market.
Original source L'Oréal - Annual Report 2020, page 18 However, in recent years as Generation Y has really entered the job market, they have become a big driver of
the cosmetics market; especially in the United States. The United States is the biggest cosmetic market in the
Website URL visit the website world, with an estimated total revenue of about 62.46 billion U.S. dollars and employing about 63,816 people by
2016.
Notes: * L'Oréal estimates of worldwide cosmetics market based on net manufacturer
prices excluding soap, toothpaste, razors and blades. Excluding currency
fluctuations.
In the coming years, global cosmetic companies will continue to focus their efforts on product innovation in
order to attract new consumers and keep existing consumers loyal to specific brands .
Back to statistic
37 References
Leading cosmetics, fragrances and personal care products markets worldwide in 2018, by revenue (in billion U.S.
dollars)
Leading cosmetics & personal care products markets worldwide 2018, by revenue
Description
In 2018, the United States was the leading market for cosmetics, fragrances, and personal care products
Source(s) Euromonitor; Associação Brasileira da Indústria de Higiene Pessoal, worldwide, with a revenue of 89.5 billion U.S. dollars. China, ranked second, generated 62 billion U.S. dollars in
Perfumaria e Cosméticos the given year.
Conducted by Euromonitor
Survey period 2018
Region(s) Worldwide North America and Asia–Pacific as market leaders
Number of respondents n.a.
Age group n.a. The Asia–Pacific region made up almost 40 percent of the global cosmetics market in 2018 , followed by North
America with a market share of 25 percent. These two regions have been the main drivers of growth for years,
Special characteristics n.a. starting global beauty trends, and setting standards that are followed around the world.
Published by Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e
Cosméticos
Publication date June 2019

Global advancements in the beauty and personal care industry
Original source Panorama do Setor de Higiene Pessoal, Perfumaria e Cosméticos 2019,
page 6
Website URL visit the website

The beauty and personal care market has been experiencing continuous growth across the world. The
industry’s global revenue, which was valued at 420 billion U.S. dollars in 2018, is forecast to exceed 716 billion
Notes: n.a.
U.S. dollars by 2025. There are several drivers that play an essential part in this development: growing demand
for men’s grooming products, steadily increasing beauty product marketing across online platforms, as well as
the advancements of the prestige beauty industry to attract more customers who are willing to pay higher
prices for more high-quality products.
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38 References
Size of the global skin care market from 2012 to 2025 (in billion U.S. dollars)*
Global skin care market size 2012-2025
Description
This statistic depicts the estimated size of the global skin care market from 2012 to 2025. By 2025, the global
Source(s) Trefis.com skin care market is estimated to be 189.3 billion U.S. dollars.
Conducted by Trefis.com
Survey period 2019 Global Skin Care Market
Region(s) Worldwide
Number of respondents n.a. The skin care industry has witnessed a shift from demand from older consumers to a growing younger
consumer base. People are beginning to use skin care at an increasingly young age in a bid to delay the signs of
Age group n.a.
aging, while the number of older consumers is beginning to fall. Skin care companies may adapt their marketing
strategies to correct this balance and hold on to their older consumer base.
Published by Trefis.com
Publication date March 2019 The U.S. skin care and toiletries market in general is benefiting from rising demand for natural and organic
products , with a faster growth rate than that of the overall market. In 2016, 57 percent of U.S. women said it
Original source trefis.com was important to buy all-natural skin-care products. Therefore companies continue to offer consumers
innovative products, concentrating on developing environmentally friendly products either made locally or
Website URL visit the website using locally sourced ingredients. Anti-aging products also represent a strong growth area in the US cosmetics
and toiletries market. In 2014, the leading skin care brand in the United States was Olay Regenerist, a facial anti-
Notes: * All figures are Trefis estimates. This refers to the total sales of Skin Care aging brand that is owned by Procter & Gamble, with sales that amounted to approximately 103 million U.S.
products globally at the retail selling price (the price to the consumer). dollars. The U.S. anti-aging skin care market generated about 2.11 billion U.S. dollars in 2013, with that figure
expected to decrease to 2.05 billion U.S. dollars by 2015.
In light of falling consumer confidence, companies operating in the skin care product market are concentrating
on offering consumers cheaper alternatives to their usual skin care regimes. Own-brand products also rose in
popularity as consumers sought to continue caring for their skin while limiting their spending on non-essential
items.
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39 References
Brand value of the leading 10 cosmetic brands worldwide in 2021 (in billion U.S. dollars)
Brand value of the leading 10 cosmetic brands worldwide 2021
Description
This statistic shows the brand value of the leading 10 cosmetic brands worldwide in 2021. In that year, L'Oréal
Source(s) Brand Finance Paris was at the top of the list, with a brand value worth of about 10.22 billion U.S. dollars. Cosmetics worldwide
Since the early twentieth century, the production of cosmetics has been controlled by a handful of multi-
Conducted by Brand Finance national corporations. The global cosmetics industry is broken down into six main categories; skin care being
the largest one out of them all, accounting for 37 percent of the global market in 2017. In recent years,
Survey period 2021 consumers have been spending higher levels of disposable income on cosmetics than they had in the past.
Unfortunately, the global financial crisis has put a damper on the market and during those years, more
Region(s) Worldwide affordably priced merchandise and do it yourself at home products were key in the beauty market. However, in
recent years as Generation Y has really entered the job market, they have become a big driver of the cosmetics
Number of respondents n.a. market; especially in the United States . The United States is the biggest cosmetic market in the world, with an
estimated total revenue of about 62.46 billion U.S. dollars and employing about 63,816 people by 2016. In the
Age group n.a.
coming years, global cosmetic companies will continue to focus their efforts on product innovation in order to
attract new consumers and keep existing consumers loyal to specific brands .
Published by Brand Finance
Publication date April 2021
Original source Cosmetics 50 2021, page 13
Notes: n.a.
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40 References
Leading countries of origin for exports of hair care products worldwide in 2020 (in million U.S. dollars)
Global exporters of hair preparations in 2020
Description
Germany was the leading country of origin for hair product exports in 2020, with an export value of nearly 1.34
Source(s) UN Comtrade billion U.S. dollars. That year, the only non-European countries in the top ten of global hair preparation
exporters were the United States, Mexico, and Japan.
Conducted by UN Comtrade
Survey period 2020
Region(s) Worldwide
Age group n.a.
Published by UN Comtrade
Original source comtrade.un
Notes: The source does not provide the exact date of publication. Release date is the
date of access. Figures were rounded.
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41 References
Fast moving consumer goods (FMCG) market share of personal care products in India in 2015 and 2020
Personal care products share in the Indian FMCG market 2015-2020
Description
This statistic depicts the market share of the personal care products market within the Indian fast moving
Source(s) TechSci Research; ASSOCHAM consumer goods (FMCG) market in 2015 with a forecast for 2020. The personal care products market was
forecasted to account for 24 percent of the FMCG market, up from about 23 percent in 2015.
Conducted by TechSci Research
Survey period 2015
Region(s) India
Age group n.a.
Published by TechSci Research; ASSOCHAM
Publication date November 2016
Original source Indian FMCG Market 2020, page 7
Notes: *Forecast.
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42 References
Market size of the cosmetics industry across India from 2010 to 2025 (in billion U.S. dollars)
Market size of the cosmetics industry across India 2010-2025
Description
As of 2017, the market size of the cosmetic industry across India had a value approximately eleven billion U.S.
Source(s) Redseer dollars. The market size of the cosmetic industry recorded a year on year growth and was forecast to reach a
value of 20 billion U.S. dollars in 2025.
Conducted by Redseer
Survey period 2010 to 2025
Region(s) India
Age group n.a.
Published by Redseer
Publication date September 2020
Original source India Cosmetics Industry Analysis: By Product(Fragrances, Skin Care,

Make-Up, Hair Care, Hygiene, Oral Cosmetics), By Pricing, By Gender, By
Distribution Channel With COVID-19 Impact | Forecast Period 2017-2030
Notes: *Forecast.
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43 References
Market size of the cosmetics industry across India from 2012 to 2017, with a forecast for 2022, by category (in billion
U.S. dollars)
Market size of the cosmetics industry in India 2012-2022, by category
Description
In 2017, bath and shower had the highest market size in the cosmetic industry amounting to 3.4 billion U.S.
Source(s) Redseer dollars. Hair care expected to surpass bath and shower in 2022, with a market size of 4.8 billion U.S. dollars.
Survey period 2012 and 2017
Region(s) India
Age group n.a.
Publication date May 2018
Original source redseer.com
Notes: n.a.
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44 References
Market share of the cosmetics industry across India in 2018, by channels
Market share of the cosmetics industry in India 2018 by channels
Description
At the end of fiscal year 2018, approximately 75 percent of the market share of the Indian cosmetic industry
Source(s) Redseer was from the unorganized sector.
Survey period 2018 The revenue of the beauty and personal care market of the south Asian nation was forecast to reach 27 billion
U.S. dollars by 2020.
Region(s) India
Age group n.a.
Original source redseer.com
Notes: n.a.
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45 References
Value of the beauty and personal care market across India from 2010 to 2020 (in billion U.S. dollars)
Market value of beauty and personal care in India 2010-2020
Description
The beauty and personal care industry across India were estimated to grow almost twice its value of over 11
Source(s) Euromonitor; Bloomberg; Statista estimates billion U.S. dollars in 2015 by 2020. One of India’s fastest growing consumer product sectors, the beauty and
personal care market was estimated to grow over 22 billion U.S. dollars in 2020, almost double its market size in
Conducted by Euromonitor; Statista estimates 2015.
Region(s) India Growth opportunities

Age group n.a.

The beauty and personal care market in India could be widely classified into five categories - body care, hair
care, face care, hand care and color cosmetics. Body care products accounted for the highest market share ,
while color cosmetics and hair care had high growth opportunities. Unilever was the key player in the beauty
Published by Statista and personal care market with the largest sales share owing to its extensive product ranges in all categories.
Overall, the fastest growing segment was the premium segment , which was mainly dominated by the
Publication date November 2016 international brands.
Original source n.a.
Website URL visit the website Shift in distribution channels
Notes: * Forecast. Figures have been estimated. Note: One U.S. dollar is equal to
67.13 Indian rupees (as of February 2017).
Traditional channels remained as the main distribution channel in the BPC market. However, the projected
steep rise in share of online distribution would drastically change the shares of the other channels while rapidly
increasing the value of the market. Even though, the online retailers had the highest penetration rate in the
market, physical stores are projected to remain relevant in the country as the retailers continue to improve the
shopping experience of the consumers.
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46 References
Market size of personal care products in India in 2015 to 2020 (in billion U.S. dollars)
Market size of personal care products in India 2015-2020
Description
This statistic depicts the market size of personal care products in India in 2015 with a forecast until 2020. In
Source(s) TechSci Research; ASSOCHAM 2015, the personal care market size amounted to approximately ten billion U.S. dollars and was forecasted to
reach about 25 billion U.S. dollars in 2020.
Conducted by TechSci Research
Survey period 2015
Region(s) India
Age group n.a.
Published by TechSci Research; ASSOCHAM
Original source Indian FMCG Market 2020, page 9
Notes: *Forecast. One U.S. dollar is equal to 63.78 Indian rupees (as of August 2017).
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47 References
Value of the men's grooming product market across India from 2011 to 2016 (in billion Indian rupees)
Market value of men's grooming products in India 2011-2016
Description
This statistic represents the market value of men's grooming products across India from 2011 to 2016. For
Source(s) Euromonitor; Quartz; Statista instance, in 2015, the market for grooming and cosmetic products among Indian men amounted to about 75.42
billion Indian rupees. The value of this market has consistently increased through the years.
Conducted by Euromonitor; Statista estimates
Region(s) India
Age group n.a.
Published by Statista
Original source n.a.
Notes: * Figures have been estimated. Note: One Indian rupee is equal to 0.015 U.S.
dollars and 0.014 euros (as of February 2017).
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48 References
Production volume of creams and lotions across India from financial year 2015 to the financial year 2020 (in 1,000
metric tons)
Production volume of creams and lotions in India FY 2015-2020
Description
In the financial year 2020, about 240 metric tons of creams and lotions was produced, compared to 1000 metric
Source(s) CARE Ratings; Centre for Monitoring Indian Economy tons in the financial year 2018. This could be attributed to the coronavirus (COVID-19) pandemic, which led to a
fall in the discretionary spending of the consumers in the financial year 2020.
Conducted by Centre for Monitoring Indian Economy; CARE Ratings
Survey period FY 2015 to FY 2020
Region(s) India
Age group n.a.
Published by CARE Ratings
Publication date July 2020
Original source FMCG Industry Research, page 5
Notes: India's financial year begins in April and ends in March. For example, FY 2020
started in April 2019 and ended in March 2020. Data was not available for FY
2019.
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49 References
Production volume of hair dye across India from financial year 2015 to financial year 2020 (in 1,000 metric tons)
Production volume of hair dye in India FY 2015-2020
Description
The production volume of hair dye amounted to almost three thousand metric tons in the south Asian country
Source(s) CARE Ratings; Centre for Monitoring Indian Economy of India during fiscal year 2020. This was a significant decrease from about nine thousand metric tons of hair
dye in fiscal year 2015.
Region(s) India
Age group n.a.
Original source FMCG Industry Reseacrh, page 5
2019.
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50 References
Production volume of hair oil across India from financial year 2015 to financial year 2020 (in 1,000 metric tons)
Production volume of hair oil in India FY 2015-2020
Description
The hair oil of over 120 thousand metric tons was produced in the south Asian country of India during fiscal
Source(s) CARE Ratings; Centre for Monitoring Indian Economy year 2020. This was a decrease from about 145 thousand metric tons of production volume in fiscal year 2018.
Region(s) India
Age group n.a.
2019.
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51 References
Production volume of toothpaste across India from financial year 2015 to the financial year 2020 (in 1,000 metric
tons)
Production volume of toothpaste in India FY 2015-2020
Description
The production volume of toothpaste amounted to almost 141 thousand metric tons in the south Asian country
Source(s) CARE Ratings; Centre for Monitoring Indian Economy of India during the financial year 2020. This was a significant decrease from the production volume in the
financial year 2015.
Region(s) India
Age group n.a.
2019.
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52 References
Production volume of hair shampoo across India from financial year 2015 to financial year 2020 (in 1,000 metric tons)
Production volume of hair shampoo in India FY 2015-2020
Description
The hair shampoo of over 250 thousand metric tons was produced in the south Asian country of India during
Source(s) CARE Ratings; Centre for Monitoring Indian Economy fiscal year 2020. A linear rise in production volume of shampoo was seen over the years from financial year
2015, except for the fall in financial year 2017.
Region(s) India
Age group n.a.
2019.
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53 References
Export value of cosmetics, soap and toiletries, and essential oils from India from financial year 2016 to financial year
2020 (in million U.S. dollars)
Export value of cosmetics, soap and toiletries, and essential oils India 2016-2020
Description
The export value of cosmetics, soap and toiletries, and essential oils from India amounted to nearly 1.9 billion
Source(s) DGCI&S (CHEMEXCIL) U.S. dollars in the financial year of 2020. This was a significant increase compared to 1.5 billion dollars in the
financial year 2016.
Conducted by DGCI&S (CHEMEXCIL)
Region(s) India
Age group n.a.
Published by DGCI&S (CHEMEXCIL)
Publication date October 2020
Original source 57th Annual Report 2019-2020
started in April 2019 and ended in March 2020. One Indian rupee is equal to
0.011 euros and 0.014 U.S. dollars as of January 2021.
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54 References
Leading personal care companies in India as of February 2021, based on net sales (in billion Indian rupees)
Leading personal care companies in India based on net sales 2021
Description
As of February 2021, Hindustan Unilever was the leading company in the personal care segment with a net
Source(s) Moneycontrol sales of approximately 382.24 billion Indian rupees. Dabur India came in second with a net sales of
approximately 62.73 billion Indian rupees.
Conducted by Moneycontrol
Survey period as of February 2021
Region(s) India
Age group n.a.
Special characteristics based on BSE standings.
Published by Moneycontrol
Publication date February 2021
Original source moneycontrol.com
Notes: One Indian rupee is equal to 0.011 euros and 0.014 U.S. dollars as of
February 2021. Values have been rounded for clarity. Date of release
corresponds to the date of access
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55 References
Gross sales value of Hindustan Unilever Limited from financial year 2013 to 2021 (in billion Indian rupees)
Hindustan Unilever's gross sales value FY 2013-2021
Description
In financial year 2020, Hindustan Unilever Limited reported a gross sales value of about 453 billion Indian
Source(s) HUL (India) rupees, up from about 266 billion Indian rupees in fiscal year 2013. Hindustan Unilever is a subsidiary of the
British-Dutch FMCG company Unilever and it is headquartered in Mumbai.
Conducted by HUL (India)
Region(s) India
Age group n.a.
Special characteristics sales before excise duty charge.
Published by HUL (India)
Original source HUL Annual Report 2020 - 21, page 9
0.011 euros and 0.014 U.S. dollars as of January 2021. Values have been
rounded for clarity.
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56 References
Revenue share of Dabur India Limited's products in financial year 2021, by category
Dabur India's product revenue share India FY 2021, by category
Description
Dabur India Limited's health supplements had the highest share among all its products in fiscal year 2021. This
Source(s) Dabur accounted for around 23 percent, while its food category made up around 13 percent of its net sales. The
Indian FMCG company manufactures products based on Ayurveda and features nature-based ingredients with
Conducted by Dabur nearly 6.7 million retail outlets across rural and urban areas in the country.
Survey period FY 2021
Region(s) India
Age group n.a.
Published by Dabur
Original source Dabur India annual report FY 2021, page 126
started in April 2016 and ended in March 2017.
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57 References
Net worth of Marico Limited from financial year 2009 to 2021 (in billion Indian rupees)
Marico net worth FY 2009-2021
Description
In the financial year 2021, Marico had a net worth of about 32 billion Indian rupees, up from about nine billion
Source(s) Marico rupees in the financial year 2011. Marico is one of India’s leading consumer products company in beauty and
wellness sector.
Conducted by Marico
Region(s) India
Age group n.a.
Published by Marico
Publication date August 2021
Original source Financial highlights
Notes: Values have been rounded for clarity. India's financial year begins in April and
ends in March. For example, FY 2017 started in April 2016 and ended in
March 2017. One Indian rupee is equal to 0.013 U.S. dollars and 0.011 euros
(as of August 2021)
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58 References
Profit/loss of Godrej Consumer Products between financial year 2015 and financial year 2020 (in billion Indian
rupees)
Profit/loss of Godrej Consumer Products FY 2015-2020
Description
The profits made by Godrej Consumer Products amounted to over 11 billion Indian rupees at the end of the
Source(s) The Economic Times financial year 2020. There was a decrease in the profits as compared to the previous financial year. Some of the
leadings brands of Godrej Consumer Products were HIT, Goodknight, Cinthol and Ezee.
Conducted by The Economic Times
Region(s) India
Age group n.a.
Published by The Economic Times
Publication date December 2020
Original source economictimes.indiatimes.com
Notes: Note: India's financial year begins in April and ends in March. For example, FY
2016 started in April 2015 and ended in March 2016. One Indian rupee is
equal to 0.014 U.S. dollars and 0.013 euros (as of October 2019). Values have
been rounded. The source did not provide a release date, date displaye [...] For
more information visit our Website
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59 References
Net sales of Colgate-Palmolive India Limited from financial year 2014 to 2021 (in billion Indian rupees)
Colgate-Palmolive India net sales FY 2014-2021
Description
Colgate-Palmolive India Limited reported a net sales value of over 48 billion Indian rupees in fiscal year 2021.
Source(s) The Economic Times There was a consistent increase in net sales since fiscal year 2017. This company is the subsidiary of Colgate-
Palmolive, an American multinational consumer products company.
Conducted by The Economic Times
Region(s) India
Age group n.a.
Published by The Economic Times
Publication date October 2021
Original source economictimes.indiatimes.com
0.013 U.S. dollars and 0.012 euros (as of October 2021). Values have been
rounded for clarity.
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60 References
Domestic revenue growth rate of Fair and Handsome brand by Emami Limited from financial year 2017 to financial
year 2021
Emami's domestic revenue growth rate of Fair and Handsome FY 2017-2021
Description
In financial year 2019, the revenue earned by Emami's Fair and Handsome brand in India, grew at a rate of
Source(s) HDFC Securities; Emami three percent which was a deceleration from the rate of revenue growth recorded in financial year 2018. Yet,
the rate of revenue growth is expected reach seven percent in fiscal year 2021. Emami is one of the leading
Conducted by HDFC Securities; Emami personal and health care brands in India. Established in 1974, the Kolkata-based company manufactures
products using Ayurvedic formulations.
Region(s) India
Age group n.a.
Published by HDFC Securities
Original source Emami, page 6
Notes: *Estimate India's financial year begins in April and ends in March. For
example, FY 2017 started in April 2016 and ended in March 2017.
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61 References
Opinion about the coronavirus (COVID-19) lockdown impact on purchasing non-essential goods in India in April 2020,
by channel
Opinion on impact of COVID-19 lockdown on purchasing non-essentials India 2020
Description
According to a survey about the impact of the coronavirus (COVID-19) on Indians in March 2020, a majority of
Source(s) LocalCircles respondents had no critical non-essential purchases during the lockdown. About 56 percent needed home
supplies, and most of these needed them ordered online. In contrast, about eight percent each for online and
Conducted by LocalCircles local purchases required electronics in order to attend online classes or be able to work from home.
Survey period April 2020
Region(s) India India implemented a lockdown for 21 days, announced on March 24, 2020. This was after the "Janata Curfew"
on March 22, 2020 - a so-called practice lockdown. Panic-buying commenced among consumers days before
Number of respondents 8,000 + the lockdown was announced, much like in other countries. This lockdown was the largest in the world ,
restricting 1.3 billion people.
Age group n.a.
Published by LocalCircles For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures
page .
Publication date April 2020
Original source localcircles.com
Notes: Survey questions: "Other than essential goods (rice, flour, sugar, spices, pulses,
vegetables, medicines, etc.) what are the other products that you critically need
to order during lockdown via eCommerce apps?" "Other than essential goods
(rice, flour, sugar, spices, pulses, vegetables, medicines, e [...] For more
information visit our Website
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62 References
Impact of coronavirus (COVID-19) on consumer spending behavior in India in May 2020
Impact of COVID-19 on consumer spending behavior India 2020
Description
In a survey conducted in May 2020, regarding the impact of coronavirus (COVID-19) on consumer spending
Source(s) EY behavior in India, 38 percent of the respondents showed concern about the pandemic and preferred to
hibernate and spend. About 35 percent of the respondents were hit quite hard by the pandemic and as a result
Conducted by EY decided to cut down their spending by a large extent.
Survey period May 2020
Region(s) India
Number of respondents 1,046
Age group n.a.
Special characteristics Among respondents were mostly from urban areas
Published by EY
Original source COVID-19 and emergence of a new consumer products landscape in

India
Notes: n.a.
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63 References
Impact of coronavirus (COVID-19) on average monthly value sales of skin care in India between December 2019 and
June 2020
Impact of COVID-19 on average monthly value sales of skin care in India 2019-2020
Description
In the financial year 2020, the average monthly value sales of skin care fell to 87 during pre-COVID March,
Source(s) Nielsen; BloombergQuint compared to their baseline value of 100 during December 2019 to February 2020 in India. Their value further
fell to 48 during Lockdown three and four. The month of June experienced some recovery in value sales.
Conducted by Nielsen
Survey period December 2019 to June 2020
Region(s) India
Age group n.a.
Published by BloombergQuint
Original source bloombergquint.com
Notes: Average monthly value sales for skin care for pre-COVID period of December
2019, January 2020 and February 2020 are taken as baseline (100) and
subsequent periods are indexed with baseline.
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64 References
Impact of coronavirus (COVID-19) on average monthly value sales of hair colors in India in 2020
Impact of COVID-19 on average monthly value sales of hair colors in India 2020
Description
In the financial year 2020, the average monthly value sales of hair colors fell drastically to 43 during the
Source(s) BloombergQuint; Nielsen lockdown three and four (April to May), compared to their baseline value of 100 during pre-Covid in India.
However, the average monthly value sales picked up to 102 in the month of June.
Conducted by Nielsen
Region(s) India
Age group n.a.
Notes: Average monthly value sales for hair colors for pre Covid period of December
Back to statistic
65 References
Impact of coronavirus (COVID-19) on average monthly value sales of deodorants in India in 2020
Impact of COVID-19 on average monthly value sales of deodorants in India 2020
Description
In the financial year 2020, the average monthly value sales of deodorants fell drastically to 19 during the
Source(s) Nielsen; BloombergQuint lockdown three and four (April to May), compared to their baseline value of 100 during pre-Covid in India. The
impact of coronavirus (COVID-19) on consumer purchase of deodorants was clearly visible. The month of June
Conducted by Nielsen saw a massive recovery in the average monthly value sales to 120.
Region(s) India
Age group n.a.
Notes: Average monthly value sales for Deodorants for pre-Covid period of December
Back to statistic
66 References

Study - Id59062 - Cosmetics Industry in India

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Beauty industry in India

BEAUTY INDUSTRY IN INDIA

03 Demand and trade

Emami's domestic revenue growth rate of Fair and Handsome FY 2017-2021 29

Revenue in billion U.S. dollars

United States 89.5

United Kingdom 17.4

South Korea 13.5

Note(s): Worldwide; 2019

Brand value in billion U.S. dollars

L'Oréal Paris 10.22

Estée Lauder 5.69

Head & Shoulders 4.01

Note(s): Worldwide; 2021

Exports in million U.S. dollars

0 200 400 600 800 1,000 1,200 1,400 1,600

United States 1,334.9

Note(s): Worldwide; 2020

Note(s): India; 2015

Note(s): India; 2010 to 2025

Note(s): India; 2012 and 2017

Note(s): India; 2018

Note(s): India; 2010 to 2015

Note(s): India; 2015

Note(s): India; 2011 to 2016

Demand and trade

Note(s): India; FY 2015 to FY 2020

Note(s): India; FY 2015 to FY 2020

Note(s): India; FY 2015 to FY 2020

Note(s): India; FY 2015 to FY 2020

Note(s): India; FY 2015 to FY 2020

Note(s): India; FY 2015 to FY 2020

Net sales in billion Indian rupees

0 50 100 150 200 250 300 350 400 450

Dabur India 62.73

Godrej Consumer 56.79

Sanwaria Consumer 53.17

Godrej India 21.44

Jyothy Labs 17.69

Note(s): India; as of February 2021; based on BSE standings.

400 376.6 382.73

Note(s): India; FY 2013 to FY 2021; sales before excise duty charge.

0% 5% 10% 15% 20% 25%

Health supplements 23.4%

Hair care 18.8%

Oral care 18.3%

Food and beverage 13.1%

OCT and Ethicals 10%

Home care 5.6%

Skin care 5.2%

Note(s): India; FY 2021

Note(s): India; FY 2009 to FY 2021

Note(s): India; FY 2015 to FY 2020

Note(s): India; FY 2014 to FY 2021

Note(s): India; FY 2017 to FY 2019

Online retail Local retail

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Not applicable (nothing else needed) 36% 44%

Home supplies 33% 23%

Others 15% 11%

Electonics (for online classes/work from home) 8% 8%

Note(s): India; April 2020; 8,000 + respondents