PURPOSIVE

COMMUNICATION

Instructor:
Sylvester m. suhayon
 Module 13
At the end of the lesson, the students should be able to:

create clear, coherent, and effective materials;

present ideas persuasively using appropriate language registers, tone, facial
expressions, and gestures; and,
adopt awareness of audience and context in presenting ideas.
 Features of an application letter

Qualifications- you need to make clear why you’re interested in the

position or the organization, to indicate what skills you
possess that matches what the company is looking for
or to stipulate why the person you’re writing to should
at least want to meet you.
Pleasing Tone- you need to go beyond simply stating your
accomplishments. Through your words, you need to
demonstrate that you will be the kind of employee the
organization wants. Presentation is also important.
- your letter should be neat and error-free.
Format- application letter typically follows a prescribed format, which is a
conventional businesslike format. The most common is the block
format. It includes the writer’s address, the date, the recipient’s name
and address, a salutation, the message, a closing, and a signature.
 GUIDELINES FOR WRITING AN APPLICATION LETTER

FOCUS- application letter is not personal and should not be chatty.

Keep it focused. Don’t make your audience wade through
irrelevant side issues.
STAY ON TOPIC- state the reason for the letter.
THINK OF YOUR LETTER AS AN ARGUMENT- when you’re asking for a job,
you’re making an ARGUMENT. You’re making a claim– that you’re
qualified for a certain position- and you need to support your claim with
reasons and evidence.
CHOOSE AN APPROPRIATE SALUTATION- if you know the person’s name and
title, use it: “Dear Attorney Lim.” If you don’t know the person’s title, one
good salutation is to address him/her by first and last name: “Dear Jean
Chaves.” If, as sometimes happens, you must write to an unknown reader,
use “Dear Sir/Madam.”
PROOFREAD- few writing situations demand greater perfection than professional
letters—especially application letters.
 References

Purposive communication book authored by Geraldine S. Wakat, PhD, et.al

https://www.slideshare.net/shinpaiwa/employment-application-letter-77061445