Cisco Dna Software For Switching BDM

Cisco DNA Subscription Software
—Switching
Monisha Rajasekaran
Enterprise Networking Changelog
FY22
Agenda
Introduction: Cisco Digital Network Architecture
Cisco DNA Software Subscription for Switching
Pricing
Cisco DNA Enrollment for an Enterprise Agreement
Technical Support Model
Smart Accounts and Smart Licensing Overview

© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential
Introduction:
Cisco Digital Network
Architecture
3
Digital transformation drives new business priorities
Transform processes Empower workforce Personalize
and business models with efficiency and innovation customer experiences
Foster innovations Increased productivity Greater insights
Decrease time to market Better retention Increased loyalty
But new priorities raise IT and network complexity
Mobility IoT Cloud Security

5-7X business mobile traffic 28.5 billion networked 93% of public cloud users 50-70% of web malware
growth through 20221 devices and connections have two or more providers.2 will be encrypted.3
will exist by 2022.1
1
2019 Cisco VNI: Global Fixed and Mobile Internet Traffic Forecasts
2
2019 Gartner survey: Why choose multiple clouds
3
2017 Gartner: Gartner Predicts 2017: Network and Gateway Security, Dec 13 2016, ID G00317597
C97-743703-00 © 2020 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 4
Key challenges for traditional networks
Difficult to segment Complex to manage Slower issue resolution

• Ever-increasing number of • Many types of users, difficult • Separate user policies
users and endpoint types to configure for wired and wireless
• Ever-increasing number of • Multiple steps and complex networks
VLANs and IP subnets interactions • Unable to find users when
troubleshooting
Today’s networks can’t address the growing needs

Traditional methods to secure access do not scale
Account Door locks
manager
Cameras
New challenges
Loan Agent
Identify and group all users,

Financial Point of
analyst
devices, and connected things
sale
Provide granular access privileges

H
R Billing
Protect users and

Guest applications from threats
Internet
Security Client records
Customer requirements for digital-ready network
Insights and experiences Automation and assurance Security and compliance
Gain visibility and insights with Increase automation Ensure security and compliance
context to inform business for speed, scale, and with real-time threat defense
decisions accuracy
Cisco is rewriting the network playbook
Traditional network The new network
The era of the new
Hardware centric Software driven network
Manual Automated
Fragmented security Built-in security
Network data Business insights Powered by Cisco DNA
Cisco DNA is intent-based networking for the campus,
branch, and SD-WAN
Lets you focus on business innovation rather than the network
Define policy Optimize

Automate Defend against
and segment Ensure performance application
for simplicity security threats
network experience
67% 60% 38% 80% 45%
savings in network faster user-onboarding faster ROI from Cisco’s reduction in time for issue reduced application latency5
provisioning times1 times2 integrated security detection and resolution1
architecture3
1
Internal Cisco TCO analysis with large enterprise customers | 2 Cisco IT analysis | 3 The total Economic Impact of Cisco Integrated Security Architecture: A Forrester Study |
4
IDC Business Value Study of Cisco SD-WAN
Cisco DNA automates device management lifecycle
Lowers costs and increases IT productivity
Optimize Day Day

Install
Gather telemetry data, and improve n 0 Onboard device, and
performance apply initial configurations
Reduce IT OpEx
by up to
Operate
Maintain, update,
Day
2
Day
1
Configure
Enable and
80% 1
and troubleshoot activate services
1
Automation: The Total Economic Impact™ Of Cisco TrustSec - A Forrester Total Economic Impact™ Study
Cisco DNA seamlessly onboards users,
devices, and things
Recognizes and classifies users, configures devices, and segments network
Before: box by box After: user/IoT access
Manual | Error prone Scalable | Simple
Cameras Lighting Phones Suppliers
Sales Marketing Printers Guest
Finance Executives Contractors
Design1 2 15 Policy1 4 5 Provision1 5 5

hours minutes hours minutes hours minutes
Mass scalability | Users, device and IoT segmentation | Policy-based automation

1
Cisco internal estimates based on customer usage observations
Cisco DNA protects against security threats
Based on visibility, zero-trust, and constant protection
Network visibility of all Group policy for users and

hosts and conversations devices to trusted services
Continuous visibility
Zero-trust access
Constant protection
Enforcement fabric from Enforcement fabric across
WAN to cloud edge wired and wireless access
38% faster ROI from moving to Cisco’s integrated

38% security
*The Total Economic Impact™ Of Cisco’s Integrated architecture
Security vs. Total Economic Impact™ Study, November 2016
Architecture, A Forrester
going to disparate security vendors 1 25% 25% OpEx cost savings and 20%
CapEx cost savings1
1
Forrester Total Economic Impact Study of Cisco’s Integrated Security Architecture
Cisco DNA improves network performance
Cisco DNA Assurance identifies issues proactively and suggests remediations
Network telemetry and contextual Complex event Suggested
Correlated insights
data processing remediation
Traceroute
Syslog NetFlow
AAA Router DHCP
Telnet Wireless CLI

DNS Complex Metadata Visibility: Personalized
OID IPSLA Ping extraction Clients Baseline baselining
MIB
correlation
SNMP IPAM
AppD
CMX
Insight: Intelligent
analysis
Action: Accelerated
Stream AI/ML Application Network
remediation
Knowledge Base processing techniques
Over 100+ actionable insights

Client | Applications | Wireless | Switching | Routing
Cisco DNA Assurance aided by AI/ML reduces noise
for greater IT efficiency
~8000 1192 303

Issues generated
anomalies
using common
issues detected
using correlated
core issues
pinpointed
75%
for 11 customers
statistical
models
analytics with ML and
optimized issue
reduction
over 3-month period
suppression
in alerts
Traditional NMS
Cisco DNA Assurance Fewer issues = less troubleshooting
Cisco DNA Assurance with Cisco AI Network Analytics Relevant issues = big events first
Cisco Catalyst 9000 Family Switches
Integrated security Mobility ready
• Find and contain threats fast with real-time • Simplify BYOD onboarding
monitoring • Manage and secure wire and wireless from
• Threat detection for encrypted traffic one device
IoT ready Cloud ready

• Instantly onboard IoT devices • Build applications through programmability
• Automatically segment IoT traffic for better • Improve applications performance—user to cloud
security
Future-proofed with
Cisco UADP and open and
programmable Cisco IOS EX
Cisco DNA Center
Command and control center for intent-based networking
Cisco DNA Center

Automate provisioning, device
Automation updates, and device lifecycle
management.
Improve network performance and

Analytics &
spend less time troubleshooting with
Assurance
Cisco DNA Center Appliance AI and Machine Learning.
AI/ML
Physical and virtual infrastructure Create user and group policies and
Security & increase security threat protection.
Policy
Cisco and third party
Cisco DNA Software Subscriptions Available
Across Entire EN Portfolio
SD-WAN and Routing Switching Wireless
Cisco DNA Premier Cisco DNA Expansion Pack (add on) Cisco DNA Expansion Pack (add on)
Cisco Umbrella SIG Essentials, Cisco Threat Grid, Cisco Secure Network Analytics (Stealthwatch), ISE 3.0, Cisco Secure Network Analytics (Stealthwatch), ISE 3.0,
Cisco DNA Advantage DNA Spaces, ThousandEyes, Services, Appliances DNA Spaces, ThousandEyes, Services, Appliances
Learn more Learn more
Cisco DNA Advantage Cisco DNA\\ Advantage Cisco DNA\\Advantage

Cloud OnRamp for IaaS and SaaS, vAnalytics, IoT, SD-Access, Assurance, Analytics, Security, IoT, Assurance and Analytics, Advanced Automation,
Cisco Advanced Malware Protection, Cisco DNA Telemetry, Cisco ThousandEyes Network and Cisco DNA Spaces See + Extend, aWIPs,
Essentials Application Synthetics, Cisco DNA Essentials Cisco DNA Essentials
Cisco DNA Essentials Cisco DNA Essentials Cisco DNA Essentials

Simplified management Centralized management, Base automation and Base automation and management,
and security protection monitoring Cisco Prime
Integrated Services Routers,

Cisco Catalyst® Wireless LAN Controllers and
ASR 1000, IR1101, vEdge, ENCS,
3000, 4000, 6000, 9000 Access Points
Cisco Catalyst® 8000
WAN
Access
Cisco DNA Software Subscription
for Switching
Why subscription matters to customers
Continuous access
Enhanced agility Optimized financial planning
to innovation
Make IT nimble again Sharpen your IT spending
Keep your network savvy
Have the latest features at your Renew and scale your network Benefit from linear, predictable
fingertips on demand expenditures
Enjoy evergreen security

Port your licenses at will Shift from CapEx to OpEx
protection
Refresh software independently Cost-effectively troubleshoot

Shorter planning cycles
of hardware the network
Why subscription matters to partners
Grow your business profitability Strategic relevance
Predictable and higher revenue streams Through customer lifecycle management
Higher customer lifetime value and

Align with mega-trends of cloud and SaaS
revenue per deal
Continuous value delivery = Continuous Land deals faster and gain an easier
revenue opportunity entry point
Free up time to expand and drive adoption Tap into the move to OpEx and line-of-business
through services buying centers
New SaaS Value Incentive Program (VIP) and

lifecycle incentives
Cisco Catalyst 9000 family: Simplified packaging
Legacy three-tier packaging Simplified two-tier packaging
IP Services Cisco DNA Advantage

SD-Access, assurance, and security
Full Layer 3 and core differentiators
Added features solution package
Feature parity Network Advantage

IP Base Full Layer 3 with flexible segmentation and
Routed access and access differentiators network resiliency
Cisco DNA Essentials

Simplified network operations
solution package
LAN Base
Layer 2 features and competitive parity Added features
Network Essentials
Feature parity Competitive parity with full Layer 2 and
routed access
For more details, see the EN Software Subscription Matrix for Switching
Cisco DNA subscriptions required (minimum 3-year term) at time of Cisco Catalyst 9000 order
EA customers will receive a free upgrade from IP Base to IP Services on their legacy devices as part of the Enterprise Agreement. The upgrade of LAN Base to IP Base is available at 50% of the
cost.
Switching: Offer Structure
Cisco DNA Advantage Cisco DNA Expansion Pack
SD-Access capable, with policy-based An add-on to DNA Advantage or DNA
automation and assurance for small Essentials
to midsize customers
Cisco DNA Essentials • ISE 3.x licenses
Simplified management and base automation Single SKU 3/5/7 Year Subscriptions • Cisco Secure Networking Analytics
and monitoring for (Stealthwatch)
entry-level customers • DNA Spaces
Flexible Network Segmentation
• ThousandEyes
Single SKU 3/5/7 Year Subscriptions Assurance and Analytics
• Appliances
• Services
Centralized Management Cisco Prime Infrastructure*
Click here for more details.
Base Automation and Monitoring Cisco ThousandEyes Network
and Application Synthetics**
Cisco DNA Spaces If you choose not to renew the subscription,
See & Extend*** the box will continue to function with the
+ perpetual
Network Essentials Cisco DNA Essentials license features
(Network Essentials/Advantage).
(Layer 2 Routed Access) +Network Advantage (Full Layer 3 Routing)
Cisco Software Support Service (SWSS) included in all subscriptions *PI licenses included for
customers currently using PI
© 2020 Must Attach
Cisco and/or its affiliates. All rights reserved. Cisco Cisco
Partner DNA Premier, Cisco DNA Advantage or Cisco DNA Essentials
Confidential to help them transition to
Cisco DNA Center
as Subscription with Cisco Catalyst 9000 switches
Cisco DNA Advantage Offer Details
Cisco DNA Advantage
Advanced Automation Assurance and Analytics
3,5,7 Year Terms
• SD-Access • Compliance and Reports Single SKU 3/5/7 Year Subscriptions
• Application policy creation • Device 360 and Client 360
• Encrypted Traffic Analytics* • Network Health Insights
Cisco DNA • Cisco Wide Area Bonjour** • Cisco AI Network Analytics, AI Endpoint
Analytics, Group-based Policy Analytics
Cisco Prime Infrastructure*
• Application hosting*
Advantage Element Management
• ThousandEyes Network and Application
Synthetics**** Cisco DNA Essentials
(Inclusive of Cisco Patch/SMU Lifecycle Management • Cisco DNA Spaces See & Extend*
DNA Essentials) Telemetry and Visibility
• ERSPAN**,AVC (NBAR2)***,Wireshark*
Enhanced Security Controls Flexible Network Segmentation

MACsec-256** VRF, VXLAN, LISP, SGT, MPLS**,
Perpetual
BGP-EVPN with VXLAN**
Patch/SMU Lifecycle
High Availability and Resiliency
Network Management
NSF**, GIR, HSRP, Stackwise
Manual/CLI operations or through
Advantage WebUI only
Virtual**, ISSU/eFSU**
Catalyst 9000 switches with
Optimize Bandwidth
(Inclusive of Full L3 Routing Functionality Utilization (Advanced Multicast)
Network Advantage
Network Essentials) BGP**, OSPF, IS-IS RP Discovery, PIM BI-DIR
*PI licenses included for customers currently using PI to help them transition to
* Not available on Catalyst 9200, 9500, 9600 Cisco DNA Center
** Not available on Catalyst 9200 ***Not available on Catalyst 9500, 9600
Customer needs to buy ISE and Stealthwatch to Enable full Cisco DNA capability
Cisco DNA Essentials Offer Details
Cisco DNA Essentials
Basic Automation Basic Assurance
3,5,7 Year Terms
• Network Plug and Play (PnP) Health Dashboards—Network, Single SKU 3/5/7 Year Subscriptions
provisioning application Client, Application
• LAN Automation
Telemetry
Cisco DNA • Cisco Local Area Bonjour
Full Flexible NetFlow Cisco DNA Essentials
Essentials Element Management

Software Image Management (SWIM)
Enhanced Security Controls • Programmability,

Perpetual Layer 2, Routed Access, OSPF, PBR, NETCONF/RESTCONF/gRPC/YANG
PIM Stub Multicast, PVLAN, VRRP, • Zero Touch Provisioning
Cisco Discovery Protocol, QoS, FHS, • MACsec encryption
Network 802.1X, Mac-sec 128, CoPP, SXP, IP • Advanced telemetry SPAN, RSPAN
SLA Responder, SSO, Stackwise
Essentials (9200/9300)
•
•
Streaming telemetry and visibility
Cisco trustworthy solutions Catalyst 9000* switches
L3 Routed Access
• Software image management (SWIM) OR legacy platforms with
RIP, EIGRP Stub, OSPF (1000 Network Essentials
routes)
*Network Essentials/Cisco DNA Essentials is not available on C9600
Enable base automation and monitoring with centralized management

Catalyst 9000 Switches—Advantage vs. Essentials
C9200, C9300, C9400, C9500, C9600
Advantage Essentials
Advanced Automation
• SD-Access
Assurance and Analytics
• Compliance and Reports
Essentials
3,5,7 Year Terms • Cisco Catalyst 9800 Series • Device 360 and Client 360 3,5,7 Year Terms • Network Plug and Play (PnP) Health Dashboards –
provisioning application Network, Client, Application
embedded wireless controller • Network Health Insights
• LAN Automation
• Application policy creation • Cisco AI Network Analytics, AI
Cisco DNA • Encrypted Traffic Analytics* Endpoint Analytics, Group- Cisco DNA • Cisco Local Area Bonjour Telemetry
Full Flexible NetFlow
• Cisco Wide Area Bonjour** based Policy Analytics
Advantage • Application hosting* • ThousandEyes Network and Essentials Element Management
Software Image Management
Element Management Application Synthetics****
(SWIM)
• Cisco DNA Spaces See &
(Inclusive of Cisco Patch/SMU Lifecycle Management
Extend*
DNA Essentials) Telemetry and Visibility
• ERSPAN**
• AVC (NBAR2)***
• Wireshark*
Enhanced Security Controls Flexible Network Segmentation Essential Switch Capabilities • Programmability,
MACsec-256** VRF, VXLAN, LISP, SGT, MPLS**, Layer 2, Routed Access, OSPF, NETCONF/RESTCONF/gR
Perpetual BGP-EVPN with VXLAN**
Perpetual PBR, PIM Stub Multicast, PC/YANG
PVLAN, VRRP, Cisco Discovery • Zero Touch Provisioning
Patch/SMU Lifecycle Protocol, QoS, FHS, 802.1X, Mac- • MACsec encryption
Network Management
High Availability and Resiliency
NSF**, GIR, HSRP, Stackwise Virtual**,
Network sec 128, CoPP, SXP, IP SLA • Advanced telemetry
Responder, SSO, Stackwise SPAN, RSPAN
Advantage Manual/CLI operations or
through WebUI only
ISSU/eFSU**
Essentials (9200/9300) • Streaming telemetry
and visibility
L3 Routed Access
(Inclusive of Full L3 Routing Functionality
Optimize Bandwidth
RIP, EIGRP Stub, OSPF
• Cisco trustworthy solutions
Utilization (Advanced Multicast)
Network Essentials) BGP**, OSPF, IS-IS RP Discovery, PIM BI-DIR (1000 routes)
• Software image management
(SWIM)
• © 2020
Catalyst Cisco
9000 and/orHW
switching its includes
affiliates.theAll rights reserved.
perpetual Cisco PartnerEssentials
network stack—Network Confidential
or Network Advantage Network Essentials/Cisco DNA Essentials is not available on C9600
• Mandatory to attach Cisco DNA license when ordering Catalyst 9000 switches * Not available on Catalyst 9200, 9500, 9600
• Cisco DNA License includes switch and Cisco DNA Center features ** Not available on Catalyst 9200 ***Not available on Catalyst 9500, 9600
Previous Gen Catalyst—Advantage vs. Essentials
C2K,CDB, C3K,C4K,C6K
Advantage Essentials
Advanced Automation Assurance and Analytics Essentials
 SD-Access*  Global Insights, Trends  PnP Application  Health Dashboards –
3,5,7 Year Terms  Compliance, Custom Reports
3,5,7 Year Terms
 Application Policy*  LAN Automation Network, Client,
 DNA Service for Bonjour*  Switch & Wired Client 360 Application
 SD-Access* and Switch  Basic Switch & Wired
Cisco DNA Insights Cisco DNA Client Health Monitoring
 Application Health, Application
Advantage 360*, Performance* (Loss, Essentials Element Management
 Software Image Management
Latency, Jitter)  Discovery, Inventory, Topology
(Inclusive of Cisco Element Management
DNA Essentials) Patch Lifecycle Management
*Not supported on all platforms or Caveats Apply. Refer to Product Datasheet for details
 Existing Network Stack (e.g., LAN Base, IP Base, IP Services, Enterprise Services and Advanced Enterprise Services, depending on the switch model) remains unchanged and is
Perpetual.
 DNA Essentials, Advantage or C1 Advantage is Term-based (3,5,7-yr). Optional attach when ordering HW.
 DNA licenses don’t contain any Switch Features for legacy Catalyst families.
EA customers will receive a free upgrade from IP Base to IP Services on their legacy devices as part of the Enterprise Agreement. The upgrade of LAN Base to IP Base is available at 50% of the cost.
Cisco DNA Subscriptions Term Length
Standard duration for DNA subscription term length is 3, 5, or 7 years.

However, customers can order for a period of any monthly increments between
3 and 7 years. Please note that non-standard terms are not available to
distributors or for partners buying through distributors due to a disti tool
limitation.
DNA Subscriptions Renewal
All Cisco DNA subscriptions previously For quoting renewals in CCW-R, use these
purchased can be renewed using the PIDs and then select Cisco DNA
CCW-R tool subscriptions tiers and terms:
Renewals will have 1Y, 3Y, 5Y and 7Y options DNA-CAT-RENEW for all switching
Note, the 1Y option will not be visible in CCW, but DNA-AIR-RENEW for all wireless
will be at the time of renewal in CCW-R.
L-LIC-DNA-RENEW for all SD-WAN
(ETA end of Q2 FY20)
DNA Portability Policy
Building Flexibility in our Sales
Unlike portability of perpetual licenses where the promise is to provide licenses at no cost
when moving within same tier, portability of subscriptions almost always involves a cost
Our license portability policy allows “moving” from any subscription to any other while
making them whole for the remaining term of subscription (i.e., offset the value of
remaining subscription towards purchase of new subscription), as follows:
Enterprise Agreements: value shift i.e., unused portion of Transactional: cancel old subscription for credit and
old subscription will be offset for any new subscriptions purchase new subscription (respecting minimum term
consumed requirements)
Advanced
Security
Customer software-defined journey

Cisco Secure
Network Analytics
Full L3, policy-basic (Stealthwatch)
automation and ISE 3.0
assurance
Essential switch capabilities, basic
automation, and monitoring DNA Spaces
Full Routing
Capability
Cisco Expansion Pack
Flexible Network (add on to DNA Advantage
Segmentation or Essentials) Learn more
Cisco DNA
Easy QoS Full NetFlow, Assurance
IPv6 Tunnel
Layer 2, Monitoring, Client/Device image and patch
Routed Access Capabilities, PnP, management
360
NetFlow
Cisco DNA Advantage

Cisco DNA Essentials (SD-Access Capable)
Partner value-add opportunity at every step

Timeline of Cisco DNA Innovations for Access
Cisco DNA Software Features Added to the Subscription Tiers at no Additional Cost to Customers
Streaming telemetry Prime to DNAC migration tool Netflow.automation for Stealthwatch ETA Active Sensor
Path trace support Enhancements
SD-Access extension for IOT
Network time travel Access Control Application (ACA) Samsung client
IPv6 endpoint support
analytics
Guided remediation ROMMon support for SWIM AI-driven anomaly detection
WiFi 6 Dashboard
iOS Wifi client analytics AI-drive proactive insights
Cisco DNA Spaces
AI-driven comparative benchmarking
. AI driven machine reasoning
2018 2019 2020
Device replacement (RMA) Meraki Wireless Provisioning Read blog

. Cisco AI Network Analytics
Firewall integration for automation ENVF 3rd party service
AI-driven baselining (on-prem) orchestration Key
PMP bulk update (Day 0)
Application policy support for SD-Access Executive summary report
Extended application visibility to Assurance
Intelligent capture switch and wireless controllers Custom network health scores Automation
Media application monitoring Multiple ISE (AAA) support Stackwise Virtual support
Zero Trust (Security)
URL monitoring Wireless rogue management
Fog director
© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
For latest list of features: Switching Feature Matrix | Wireless Feature Matrix
DNA Upgrades, Promotions and
Migration Offers
Global
Cisco DNA Tier Upgrades
By Agreement Type
Cisco DNA Essentials Cisco DNA Advantage
Enterprise
Transactional
Agreement
Customer 50% of remaining 100 % of remaining
Entitlement term term
Co-terming across
Term Same or Longer
Cisco DNA domain
Investment protection for Cisco ONE customers
Access to ongoing innovation
FY18 FY19 onwards
Perpetual SW + SWSS Hybrid SW + Cisco DNA
Cisco DNA
Cisco ONE Advantage
Cisco ONE Cisco ONE
SWSS (Cisco ONE SWSS
Advanced required Advanced benefits included)
Net new purchase Includes Cisco
DNA Essentials
or SWSS renewal
Cisco DNA
Cisco ONE
Cisco ONE Cisco ONE Essentials
SWSS (Cisco ONE
Foundation required Foundation SWSS benefits
Perpetual Subscription included)
(Software Support included)
SWSS subscription
Cisco DNA subscription will include Cisco DNA Advantage Customer retains
Cisco ONE SWSS benefits software is SD-Access capable perpetual software
Customers will receive both Cisco DNA and SWSS in a single subscription, at the SWSS price. This embedded support in
Cisco DNA software will cover all C1 perpetual components. Smartnet is required for hardware support.
Cisco ONE Transition to Cisco DNA Software
I am…
You will receive entitlement to Cisco If your customer has fully
An active Cisco ONE DNA or at your upcoming SWSS transitioned to the Cisco DNA
renewal at no additional cost as a one-
customer with a SWSS time promotion.
model and no longer has Cisco
ONE on their devices, they can
renewal coming up. renew Cisco DNA at this time
instead of purchasing the hybrid
DNAC1 solution.
I am… Cisco ONE SWSS is no longer
orderable. Purchase the DNAC1
license, which includes all the
Buying Cisco ONE on benefits of SWSS support, as well as
enabling access to the Cisco DNA
my new device.* capabilities on our older platforms.
*Cisco ONE is available only on legacy

I am… platforms (no Cisco Catalyst 9000 devices
Cisco ONE SWSS is no longer are included)
renewable, so you will need to
Renewing my DNAC1 renew the DNAC1** subscription **DNAC1 is a hybrid solution that
provides all the previous benefits of SWSS
license (second-time at the current listed price.
for the Cisco ONE perpetual license, as
renewals) well as access to a Cisco DNA entitlement.
FREE DNA Center Appliance
When ordering $100K+ (Net Price in USD)
Cisco DNA Center
EA or A-la-Carte
Essentials or Advantage *
DNA subscription
Additional promotions: cs.co/enpromotions
* Excludes SD-WAN Cloud-based DNA Subscriptions

© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Globally available and valid until end of 2H of FY2021
Questions? dna-offers-pm@cisco.com
Catalyst 9000 priced right
Delivering more value 7 year
SD-Access
ready
IP services 5 year
IP base
7 year
N/W Advantage and
5 year Cisco DNA
Advantage
(3 year)
N/W Essentials and
LAN base Cisco DNA
Essentials (3 year)
Existing platforms Essentials on Advantage on

Catalyst 9000 Catalyst 9000
Lower TCO for Catalyst 9000 with Cisco DNA Advantage for 3 years vs. the Catalyst 2K/3K/4K.
Cisco Enterprise Agreement
One Experience
All architectures under a single, co-termed agreement
with simplified legal terms and one management tool
Easier expansion
Add additional products to your existing contract without
enterprise-wide commitment
Networking Collaboration
Infrastructure
Lower barrier to entry

Cisco Get all the benefits of the Cisco Enterprise Agreement for as
Enterprise little as $100K total contract value
Agreement
Applications Security
Infrastructure Comprehensive solutions
Seamlessly add Security and Services to any agreement
Services
Value Shift with DNA & Meraki
Ability to transfer license value within and between
Cisco DNA Software & Meraki
© 2021 Cisco and/or its affiliates. All rights reserved. Cisco Software Buying Programs | Cisco Enterprise Agreement39
Networking Infrastructure Portfolio & Suites
Meraki
Networking Infrastructure Cisco
DNA
Software
EA 3.0 Platform TCV: $100K in Full Commitment across Platform

Cloud
Networking
1 Full Commit Suite to unlock Networking Infrastructure
Minimum Suites: Infrastructure Portfolio
Cisco
Duration: 3 or 5-year (7-year where available)
Enterprise
Agreement
Full Commit Suite: Applications Security
Enterprise-wide Infrastructure
$50K TCV for every Committed Suite
Commitment:
Partial Commit Suite:
No TCV minimum coverage Services
Meraki Cisco DNA Software Cloud Networking

Meraki Network Meraki Systems Meraki Camera
SD-WAN & Routing Switching Wireless Nexus Switching SAN Switching
Infrastructure Manager Systems
Enable Your Business Outcomes in One Agreement
Purchase of at least one Meraki
Access Security across
Full Commit Networking Cisco DNA
Software
Portfolios
Infrastructure Suite opens Easily attach Security to any EA
with low entry minimums
access to all Networking Cloud
Infrastructure plus Networking

Any Full Commit Suite opens
access to Security offers
Security and Services
Infrastructure
Cisco Zero
Enterprise Trust
Agreement
Applications Security
Infrastructure
Accelerate Value Outcomes Cloud &
Network
Include Support, Adoption and Security
Lifecycle Services within EA 3.0

Services Security
Any Full Commit Suite opens access Platform &
to relevant Service offers Response
Security Networking
Services Services
Collaboration Applications
Services Services
Ramp Options for Networking Infrastructure
A pricing component used to discount purchase price based on forecasted license utilization
Standard 1-Year Ramp

• Applicable for all Customer proposals
• Works identical to EA 2.0
o 6 months free for a 3-year or 5-year term for Networking Programmatic Ramp Example- Networking
Infrastructure
• Option set up at a Suite level Ramp Schedule Sample, set by BE,
not customizable by deal
• Applied as a purchase adjustment on the EA Bill of Materials
(BOM)
Programmatic Ramp
• Minimum TCV eligibility >$500k TCV per committed suite
• Allows for any number of pre-set ramp schedules to be created
by the BE
• Can be selected at the time of proposal
• Customer receives full entitlement at beginning of subscription
• Discounts are applied at beginning of ramp schedule and
partially expire during the ramp period
• At the End of Ramp schedule, full amount charged
Free Appliance Benefit
Eligible Suites: Cisco DNA Software for Switching & Wireless Eligible Suites: Nexus Switching
(Minimum $100k Suite purchase required) (Minimum $250k Suite purchase required)
EA TCV Threshold DNAC Appliance EA TCV Threshold SE Appliance
$100K-$199K Standard (44-core)

$250K+ on DCN Premier,
$200K-$399K Large (56-core) Services Engine Performance
Day2Ops
cluster (3 x appliances)
$400K+ Extra-Large (112-core) And Advantage
Lifecycle Starters At-A-Glance
$7,500 Solution Starter per Full Commit Suite with minimum $100k Suite purchase
• Already supported
for Cisco DNA
Software & Cloud
Networking Suites
today
• Extending to SAN
Switching Suite
within the new EA.
Current Incentive
What is a Value Shift?
• When unconsumed value from original license purchases are Commitment Flexibility
Value Shift transferred to other licenses Customers can shift unconsumed value of fully
Within Suites • License values cannot be shifted across Portfolios Key committed software from one product to another
Benefits Product Refresh

Value Shift • License residual values can be shifted across Suites Whether a hardware refresh or next-gen software
Across Suites upgrade, Value Shift enables Customers to easily address
business needs within the EA
(currently available for Cisco DNA Software-> Meraki only)
Portfolio: Networking Infrastructure Applications Collab Security
Full Stack Observability

Cisco DNA Software
Security Platform &

Cloud Networking
Cloud & Network

Zero Trust
Response
Security
Meraki
Webex
Solutions:
cure Network Analytics

eraki Systems Manager
eraki Camera Systems
ecure Web Appliance

SD-WAN & Routing
Secure Workload
Nexus Switching
Secure Endpoint
Meraki Network
Secure Firewall
SAN Switching
ThousandEyes
AppDynamics
WebEx Suites
Infrastructure
Secure Email
Switching
Intersight
Hyperflex
Umbrella
Wireless
Duo
Suites:
ISE
Service Offering Not Available

Networking Infrastructure Summary
Meraki Meraki Meraki SD-WAN & Routing Switching Wireless Nexus Switching SAN Switching
Network Infrastructure Systems Manager Camera Systems
Cisco DNA Software
Premier
Advantage
Requirements Customer benefits for Portfolio
1. Minimum TCV: $100K net at Program level Standard EA benefits Portfolio Specific benefits
2. Minimum Suites: 1 Full Commit Suite • Annual payments • Ramp (1-year/Programmatic)
3. Duration: 3 or 5-year (7-year where available) • True Forward • Free Cisco DNA-C/SE appliance
• Co-termination per Full Commit Suite with
4. Coverage Requirements: minimum $100k/$250k Suite
• Not to Exceed Pricing (NTE)
• Enterprise-wide & $50k TCV for every Full Commit Suite purchase
• Single EA Workspace
• No coverage or TCV for Partial Commit Suites • $7,500 Solution Starter per Full
• Partial Commit Suites Commit Suite with minimum
• Programmatic Discounts $100k Suite purchase
• Value Shift • Multi-Suite programmatic
discounts up to 10%
EA Workspace — One Place To:
Fulfill
View
Manage
Renew
Enabled by Smart Account | Access the portal via Cisco Software Central software.cisco.com
Resources & Support
Available Now
EA 3.0 Offer Network Infra Applications Inf Collaboration Security Portfoli Services Portfoli Software Buying
& Construct Portfolio ra Portfolio Portfolio o o Programs
EA 3.0 Offer DNA, Meraki, Intersight, Hyperflex, Webex Calling and Zero Trust, Cloud CX Services for EA 3.0 on
Construct & Data Center ThousandEyes, AppD Meetings Networking & EA 3.0 SalesConnect
Capabilities Switching Security, Security
Platform & Response
Cisco DNA
TS Product Level Support
Essentials/Advantage
Embedded support also included

Embedded Cisco Software Support for ISE/Stealthwatch licenses
Service (SWSS) ISE purchased
Plus a la carte
With Subscription
TAC, knowledge base access, software
ISE Base
downloads
Cisco DNA Essentials/Advantage
Solution Support,
Smart Net Total Care Hardware with Network
or Essentials/Advantage
Partner Support Service (Catalyst 9000)
(Optional)
E-LLW & Support Options
What’s Covered and What Isn’t
Catalyst 9K Switches
Cisco SNTC for Network Stack Cisco DNA Software Subscription Cisco Solution Support -
Service Features Enhanced Limited Lifetime
Warranty / BU Policy only (optional) License Support Subscription and Network Stack
Warranty: 90 days of Cisco TAC support; local business
hours, 8x5
Warranty: Hardware replacement (next business day
where available)
Warranty: Duration is lifespan of hardware product
Operating system software updates and upgrades
Global 24x7 product-level technical support
24-hour access to Cisco® online resources
Hardware replacement (2- and 4- hour, next

business day)
Proactive diagnostics/immediate alerts on devices
through Cisco Smart Call Home
Web-based user community for self-service support of

smart capabilities
Primary point of contact with solution-level expertise
Accountability for issue resolution, no matter where it

resides
Coordination between Cisco TAC and solution partner
product support teams
Case management from first call to resolution
Differentiated delivery experience and JumpStart

Onboarding
https://www.cisco.com/c/en/us/products/collateral/switches/catalyst-9000/bulletin-c25-740149.html
Ordering experience
Single hardware SKU for Cisco DNA simplifies distributor stocking
Distributor motion
Direct Ship
Cisco DNA Cisco DNA

Essentials Advantage
(3/5/7 year term) (3/5/7 year term)
Catalyst 9300-E with Network

SNTC Catalyst 9300-A with Network Stocked
Essentials with Universal Image
Advantage with Universal Image
Smart Licensing and Smart
Accounts
Introduction to Smart Licensing
Easy Activation Unified Management License Flexibility
Smart Licensing establishes a pool of My Cisco Entitlements (MCE) Your software is not node-locked to your
software licenses that can be used provides a complete view into all of hardware, so you can easily use and
across the entire organization— your Cisco products and services in an transfer licenses as needed.
no more PAKs (Product Activation easy-to-use portal, so you always know
Keys). what you have and what you are using.
For a more detailed overview on Cisco Licensing, go to cisco.com/go/licensingguide
© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Partner
Confidential
How to get a Smart Account
For a more detailed overview on Cisco Licensing, go to
cisco.com/go/licensingguide
Request a Request access

Smart Account to an existing SA
Go to Cisco Software Central at Go to Cisco Software Central –
1 software.cisco.com 1 software.cisco.com
Select “request access to an

2 Editable profile appears 2 existing smart account”
Automatic email is sent to Customer Enter Domain to notify

3 SA administrator 3 administrators
Access smart licensing, classic PAK licensing & Enterprise Agreement licensing through the
normal licensing portals
Access and Manage Cisco Software Licenses
Use your Smart License with a Smart Account

A Smart Account allows you to centrally organize your licenses,
devices, and specific license agreements based on your business
needs
Cisco Smart Software Manager (CSSM)

CSSM is an intuitive portal where you can activate and manage all of
your Cisco licenses. An On-Prem version is available for security-
sensitive customers
© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential For a more detailed overview on Cisco Licensing, go to
cisco.com/go/licensingguide
Resources
Resources
cs.co/dnalicensing (Salesconnect)
Cisco DNA Software for Switching Feature Matrix
cisco.com/go/dnaswitching
cisco.com/go/dnasoftware

Cisco Dna Software For Switching BDM

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Cisco DNA Subscription Software

Cisco DNA Software Subscription for Switching

Cisco DNA Enrollment for an Enterprise Agreement

Technical Support Model

Smart Accounts and Smart Licensing Overview

But new priorities raise IT and network complexity

Mobility IoT Cloud Security

Difficult to segment Complex to manage Slower issue resolution

Today’s networks can’t address the growing needs

Identify and group all users,

Provide granular access privileges

Protect users and

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Network data Business insights Powered by Cisco DNA

Define policy Optimize

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Design1 2 15 Policy1 4 5 Provision1 5 5

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Over 100+ actionable insights

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IoT ready Cloud ready

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Improve network performance and

Cisco DNA Advantage Cisco DNA\\ Advantage Cisco DNA\\Advantage

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Integrated Services Routers,

Enjoy evergreen security

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Higher customer lifetime value and

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IP Services Cisco DNA Advantage

Feature parity Network Advantage

Cisco DNA Essentials

Enhanced Security Controls Flexible Network Segmentation

Essentials Element Management

Enhanced Security Controls • Programmability,

*Network Essentials/Cisco DNA Essentials is not available on C9600

Enable base automation and monitoring with centralized management

Standard duration for DNA subscription term length is 3, 5, or 7 years.

Customer software-defined journey

Cisco DNA Advantage

Partner value-add opportunity at every step

. AI driven machine reasoning

2018 2019 2020

Device replacement (RMA) Meraki Wireless Provisioning Read blog

Cisco DNA Essentials Cisco DNA Advantage

*Cisco ONE is available only on legacy

* Excludes SD-WAN Cloud-based DNA Subscriptions

Existing platforms Essentials on Advantage on

Lower barrier to entry

EA 3.0 Platform TCV: $100K in Full Commitment across Platform

Meraki Cisco DNA Software Cloud Networking

Infrastructure plus Networking

Lifecycle Services within EA 3.0