MMR Project McDonalds

Presented to Prof. Nandini Maam

GROUP MEMBERS
Names Manisha Peshwa Ajit Nishad Saumil Parekh Aditya Rane Roll no. 330 325 328 334

Hypothesis
Is McDonald created an impact on people ?

OBJECTIVES OF RESEARCH
1 To know about the problems and challenges faced and facing by company. 2 To identify what factors made the customers dissatisfied with McDonald's and why it leads to allegations.

3 4

To know the views of people about McDonalds What are the factors about Mc Donalds that makes customers happy and dissatisfied?

5 6

To find the current corporate image of McDonald. To determine whether the statements McDonalds makes are part of McDonalds

7 8

Is McDonalds serves a range of high-quality foods Is McDonalds provide the right balance between the energy they consume as food and the energy they burn in physical activity

Research processes for McDonalds

Our research question is What are the factors about Mc Donalds that makes customers happy and dissatisfied? Is McDonalds serves a range of high-quality foods? To determine whether the statements McDonalds makes are part of McDonalds? So we have made the research plan for this in this way. Designing the study Sampling design Resource allocation and budget Valuing research information Pilot testing Data collection Analysis and interpretation Reporting the results

ABOUT McDonalds
Brief History of McDonalds
The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac) in San Bernardino California. The McDonald brothers realized that hamburgers were their most profitable menu item, and changed their business to serve a limited menu. In 1955 Ray Kroc was the first to start the chain of McDonalds since 1955. During the next yr, 12 restaurants are added. In 1972 McDonalds becomes a billion dollar corporation.

ABOUT McDonalds
They employ 447,000 people. They have over 3,200 restaurants in over 119 countries. The majority of the McDonalds franchises are owned by individual franchises. Their primary competitors are other fast food chains such as Burger King and Wendys. The competition can get pretty intense to build customer loyalty to their food. McDonalds has 132 restaurants in India of which 79 are in North & East India and 53 in West & South India. The McDonalds Brand is one of the most well known Brands in the world.

1971 McDonalds really starts going global The first McDonald s Drive-Thru opened in Sierra Vista, Arizona in 1975 Happy Meals were added to McDonald s menu in 1979 McDonald s launched the new worldwide Balanced Active Lifestyles public awareness campaign in 2005 McDonald s celebrated its 50th Anniversary on April 15, 2005

SWOT Analysis
Strengths
Huge target market Commercial area Perfect location Quality foods Friendly services

Opportunities
Newer products More franchises - less risk Job opportunities Scope for expansion

Threats
Strong competitors, Competition - global, national, regional, and local. Commodity Growing health conscious population Food safety bacteria, e. coli, 41 -150

Weakness
Disposing waste Management of service

Pest Analysis
y Political y Ecological/environmental issue
y

Fast food industry giants such as Wendy's, Pizza Hut, and McDonalds are some of the largest consumers of paper products in the US. "Every year millions of pounds of food packaging waste litter our roadways, clog our landfills and spoil our quality of life.

Economic
y McDonalds must consider economic challenges when expanding internationally. y y Low set up costs = rapid expansion y One of the challenge for fast food industry is that to keep the price is low for the customer. y Franchising facilitates set ups y y McDonalds corporation provides financing assistance and training for new franchise owners to manage cash flow and keep businesses profitable. y The main reason is the consumers worries had greatly increased with health fears so customers now opted for more healthier options like subway which offered more of a variety for health conscious customers

y International pressure-groups
y

Pushing for increased regulations to make companies more responsible

y Wars and conflicts

y y

war between countries where the company operates. They have also become a symbol of capitalism and Americanism meaning that they have now become the target of terrorist group and attack.

Social Challenges
The consumers worries had greatly increased with health fears.

Technological Advantages
McDonalds has taken advantage of technology to streamline their processes and improve efficiency. Touch Order Allows You To Place Order At McDonalds Via Handset McDonalds has also implemented technology to improve supply chain management, and allows customers to access this information to make more informed decisions about what they eat.

Social Consideration McDonalds changed its image

vastly by evaluating the menu. Range of high-quality foods Emphasis on food safety

Visit Age of the participants Speed, predictability and convenience

Result of the survey

Reason for visiting McDonalds. frequently placed order McDonalds serves a range of high-quality foods Health related issues Balanced diet. Corporate image Responsibility

McDonalds Strategies

MATURATION STAGE IN THE BUSINESS CYCLE

Recommendations for McDonalds

More Healthy Choices
McDonalds should develop menu choices that are healthy and socially acceptable.
It is possible to develop a menu that people will enjoy and that also fits into the original Speedy Service model the company introduced in the 1950s. Use local food sources where possible. Using local sources decreases the time to market, and also decreases the use of fuel to transport goods.

Locally focused menu choices

McDonalds in India has specific menu items
For the vegetarian market;