Prayer

Philippine National Anthem

Settings, Processes, Methods and
Tools in Communication
Disciplines and Ideas in the Applied Social Sciences
Objectives:
• At the end of the lesson, the students should be able to :
• Describe the communication in the following setting:
• Government setting
• Private sector setting
• Civil society setting
• School setting
• Community setting
Think, Pair, Share
1.In your Own Understanding What is
Communication?
2.Describe the settings, processes,
methods, and tools in communication
in your own understanding regarding
the topic.
Express yourself!!
• Take a few minutes to reflect on your experience in sending and
receiving Communication.
1. What is your preferred method of sending communication or
expressing your opinions?
2. Why do you personally prefer that method?
3. How about your preferred method of receiving communication?
4. If you were to lead, how would you want others to communicate
with you? Why is it your preferred way?
Share your thoughts in the Class
Now Let’s Explore and Dig Deeper!
Communication is an integral aspect in everyone’s
It underlies all human behaviour and
Communication has three
life.
activities. In general, professions and
types ofhave
industries clienteles
grown around andthe its
needs
communication process.
 First,
Second, Individuals
Groups andwho needs
Organizations
Lastly, Communities that good
communication
that needs more skills to
knowledge
needs to gain access to be
andable to
understanding
establish goodtorelationship
be able to arrive
withat
communication
aothers.
infrastructure
decision or course of action.
and technologies.
The settings of communication may be defined as
the physical surrounding of a communication event
which may be made up of the location where the
communication occurs, environmental conditions,
time of the day, or day of the week, as well as
proximity of the communicators (Alberts,
Nakayama, & Martin 2007).
What is critical regarding the
setting is to know the audience and
understand what they need to hear
and how they need to receive
information.
The process of communication accounts for
what happens between the source of message
and the recipient, the skills employed in giving
and receiving information, and conveying our
ideas and opinions with those around us.
The methods of communication involves:

1. The Verbal
i.e., sounds, language, and tone of voice

2. The Aural

i.e., listening and hearing

Non-Verbal
i.e., facial expressions, body language, and posture

The Written
i.e., letters, memos, journals, emails, blogs, and text
messages
The Visual

i.e., signs, symbols, illustrations, and

pictures
Tools in communication include all that we use in
both communicating with others and interpreting the
information received from others.
They range from language in all its forms, from tone
of voice, to performing, reenacting, television,
storytelling, telephone, cell phones, movie, radio,
photographs, cartoon, cyberspace, digital and social
platforms, and the Internet.
 Communication in Various Settings
1. Communication in Government Setting

The
The government
governmentrefers
dealstowith
the institutions,
communicates andthe
to inform
citizens
group
the of people,
public
particularly aboutthe processes,
national
deliver and
socialplans,
and the
public
public
authority
services, that runs
security our society
situation, according
opportunities,
services that ensure peaceful and orderly to a
set of rules.
and to give general direction to people as a
living.
nation.
Traditionally, the government relied on mass media to disseminate
public information and propaganda. With the emergence of new
media, the government has also incorporated much of new
technological tools.
It is more common than less to find even local government units
maintaining a website and communicating with their communities
and general public using social media.
For example, class and work suspensions during typhoons and
storms in the Philippines are posted through social networking sites
and informed through texts, in addition to traditional radio and TV
announcements.
Private Sectors Setting
The private sector refers to business community, the
people who are involved in the delivery of public
services that include job creation and employment
provision but are not government.
Essentially, this sector exists for profit.
For this broad description ot their
existence, communication for them is
largely advertisement, to inform the
public, individuals, groups, and
communities about available goods and
services for sale.
On the other hand, they need information from the
public to understand the demand they have to supply.
As the private sector engages with the public, they
want to remain relevant, profitable, and accepted.
Therefore, the concept of corporate social
responsibility (CSR) is important to foster the goal of
maintaining a positive public perception
Civil Society Setting
This sector of society sees itself as the "third force." It comes to
complement government and business action.
It includes various groups of non-government organizations,
charities, foundations, people's organizations, and other pressure
groups that exist to advocate the causes of social justice on
behalf of the marginalized sectors, disenfranchised, minorities,
and even on behalf of biodiversity.
They do not exist to make profit or to serve as
government but they do perform a number of
functions that belong to the government. In many
cases, they also engage in business to raise funds
needed to respond to problems affecting the
represented sector or issue.
Communication in this sense is defined by the
mission and actions chosen by the civil society.
They can draw almost all forms of tools available in
communication.
To highlight issues, they do produce documentaries
and even inspire movies.
They are using new and social media to bring their
case to a wide audience possible and effectively.
Community Setting

The community is where all sectors interact:

government, business, Civil society, and just about
all individuals and groups.
In general, communication with communities has
tended to favor a one directional pattern of mass
media.
Sectors of a community announce their offering to the wider
community and government agencies would also inform
communities in this fashion regarding what they want the
community to know.
But there is also within community, Visual-to-individual, group-
to-group, and group to general Environment Communication.
Various tools and methods are appropriately drawn to achieve
community setting communication goals. On this level, a face-to-
face Communication and tarpaulin as well as graffiti are very
common.
Different communication media channels
Mass media
means technology that is intended to reach a mass
audience. It is the primary means of communication
used to reach the vast majority of the general public to
provide information regarding political issues, social
issues, entertainment, and news in pop culture.
The most common platforms for mass media are
newspapers, magazines, radio, television, and the
Internet.
Evolution of Mass Media

1. Newspaper - The original platform for mass

media is the newspaper. For a long period of
time, the general public relied on local
newspapers to provide them with the latest
news in current events.
2. Radio - Centuries later (1890), came the
invention of the radio. The radio soon replaced
the newspaper as the most relevant source for
mass media. People would gather around the
radio and listen to their favorite radio station
programs, latest news regarding politics, social
issues, and entertainment.
3. Internet
4. Television- The- The television
Internet would
is the most soon form
pertinent supersede
of
mass media
the radio fortoday. Sinceeffective
the most the evolution of the to
platform Internet, it
reach the
has become
general public.a major tool for news outlets. The general
public is now able to access information in an instant with
just a click of a mouse, instead of having to wait for
scheduled programs.
 Characteristics of Mass Media
• Communication is mostly one way
• Audience has great deal of choice
• Reach large and vast audiences
• Aim messages to attract largest audience
possible
• Influence society and are, in turn, influenced
by society
Group work, Let’s get in on!!
Group 1 SHARE
On the importance of mass media, new media
and social media, and telecommunications.
WHAT HAVE YOU LEARN?
WHAT HAVE YOU REALIED?
Group 3
Using the graphic organizer, differentiate the
communication media channels by giving specific
settings and situations where the communication
media channels are used.
Group 2: Investigating
What new learning did you develop
about the communication media
channels?
Group 4: Creating
This can be achieved by collaborating with
your classmate to create something new: You
may create,
a written piece,  a song, a pamphlet, an
infographic
Assessment
True or False. Directions: Read each item carefully. Write T if the
statement is true and F if the statement is false.
______ 1. Communication in school settings take place to
inform, persuade and mobilize various stakeholders such as
parents, faculty and students.
______ 2. Feedback ultimately provides an opportunity for the
sender to take corrective action to clarify a misunderstood
message.
______3. For communication to happen, it is always in
verbal form.
______4. Through constant communication, communities
are able to share and foster not only cultural identity but
also a vision of what is good for the community.
______5. Mass media can reach large and vast audiences.
JUMBLED WORDS
Instructions: Arrange the jumbled words below to
form a meaningful word.

1.AASLMIDOCEI
2.LBAREV
3.SEDASMIAM
4.WNETTIR
Answers
1. T 1. SOCIAL MEDIA
2. T 2. VERBAL
3. F 3. MASS MEDIA
4. T 4 WRITTEN
5. T 5. BONUS
 THANK YOU FOR GIVING YOUR
FULL ATTENTION AND COOPERATION