Lesson 1.

Trend Spotting

Trends, Networks, and Critical Thinking in the 21st Century Culture

General Academic Strand | Humanities and Social Sciences
The emergence or
decline of trends in
society inevitably affects
people’s behavior and
thinking processes.

2
In the Philippine
context,
migration for
overseas work is
a trend that
continues to
transform
Filipino families.

3
Living in the current
century requires learning
a new set of skills to solve
problems that threaten
the existence of
populations.

4
 Learning
Competencies

Explain the process on how to spot a trend

(HUMSS_MCT12-Ia-b-2).

5
Learning
Objectives

● Define trend spotting.

● Explain the processes involved in trend

spotting.
● Evaluate the effects of trends.

6
 Analysis of a Generation
Let’s
Connect
1. Write three trends that affect your generation.
2. Explain why your chosen phenomena qualify as
trends.
3. Incorporate concepts discussed in the previous
lesson in your explanations.

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Trends, Networks, and Critical Thinking in the 21st Century Culture
General Academic Strand | Humanities and Social Sciences
 1. Describe your generation based on your
Let’s responses.
Connect

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 2. What factors did you consider in classifying
Let’s a phenomenon as a trend?
Connect

10
 3. How should members of your generation
Let’s respond to the trends you identified?
Connect

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Essential
Question

Why is trend spotting considered an essential

21st-century skill?

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 Trend Spotting

● deliberate effort
● involves the identification, analysis, and interpretation
of shifts in society
● commonly applied in business settings

13
 Trend Spotting in Business

Businesses trace and predict shifts in consumer behavior

through trend spotting.
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 Trend Spotting in Social Life

Trend spotting is also applicable in other areas of social life.

For example, it may be used to identify patterns in elections.
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 Trend Spotting Methodologies
Qualitative Quantitative

● tracing paradigm shifts ● searching for regularities

● gathering in-depth stories or irregularities in
and accounts of everyday patterns
life ● analysis of time-series
graphs

16
Check Your
Progress

Is it possible to combine the two trend spotting

methodologies? Explain your answer.

17
The Process of Trend Spotting

1. Formulating the questions

2. Determining the time frame
3. Gathering data
4. Tracing the patterns
5. Analyzing sources and consequences of trends

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 The Process of Trend Spotting

1. Formulating the questions

In this stage, a trend spotter Trend spotters

poses relevant questions about are curious
an aspect of social life. and
inquisitive.

19
The Process of Trend Spotting

2. Determining the time frame

Two points in history are

Time is a
identified for comparison.
crucial factor
that must be
considered.

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 The Process of Trend Spotting

3. Gathering data

This stage calls for the application

The main
of the appropriate tool aligned
objectives
with the methodology.
determine the
appropriate
methodology.

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The Process of Trend Spotting

4. Tracing the patterns

Numbers and
descriptions The trend spotter identifies a
cannot speak pattern and attaches meaning to it.
for
themselves.

22
 The Process of Trend Spotting

5. Analyzing the sources and

consequences of a trend
The trend spotter examines the Trends are
causal mechanisms and the influential.
future effects of a trend.

23
Check Your
Progress

Why do trend spotters follow a process?

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Trend Spotting and Critical Thinking

Trend spotting challenges a

person to confront uncomfortable
truths in society.

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 Possible Responses to Trends

1. Acceptance
● embracing the trend
1. Rejection
● challenging the trend
1. Negotiation
● not fully accepting or
rejecting the trend

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 Evaluating Trends

Ask the following questions:

● Does the trend have the consequence of promoting

human rights and the common good?

● Does the trend reinforce or create inequalities and

stereotypes?

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Check Your
Progress

Why do some people seem to embrace a trend

unquestioningly?

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 True or False. Determine if the statement is true or
false.
Try This!

1. Trend spotting starts with asking questions

about any aspect of social life.

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 True or False. Determine if the statement is true or
false.
Try This!

2. Tracing the shift in people’s behavior

requires comparing two points in history.

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 True or False. Determine if the statement is true or
false.
Try This!

3. The evaluation of a trend comes before the

identification of the purpose of trend
spotting.

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 True or False. Determine if the statement is true or
false.
Try This!

4. Trend spotting is the process of countering

existing trends to create new ones.

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 True or False. Determine if the statement is true or
false.
Try This!

5. Causal mechanisms refer to the factors that

led to the emergence of a trend.

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Wrap- ● Trend spotting is the process of tracing the
Up
changes in social patterns.

● Quantitative and qualitative methodologies

are commonly used to spot a trend. The
purpose of trend spotting determines the
appropriate method.

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Wrap-
Up ● The process of trend spotting involves
formulating a set of questions about an aspect
of social life, determining the time frame of the
occurrence of a phenomenon, gathering data,
tracing the shifts over time, and analyzing their
origins and consequences.

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Wrap- ● Critical thinking allows a trend spotter to
Up
analyze the meanings and mechanisms behind
the emergence of trends.

● Accepting or rejecting a trend depends on how

the new phenomenon promotes human rights
and the common good and facilitates
eradicating existing inequalities and
stereotypes.
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Wrap-
The Process of Trend Spotting
Up

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Challenge
Yourself Follow the steps in trend spotting to identify a
trend in the Philippine setting. Explain what
you will do in each step in the table below.
Write the name of the trend in the explanation
about tracing the patterns.

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 STEP EXPLANATION

Challenge Formulating Questions

Yourself

Determining the Time Frame

Gathering Data

Tracing the Patterns

Analyzing Sources and

Consequences of Trends

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