Professional Documents
Culture Documents
Early Stage Pitch Deck
Early Stage Pitch Deck
How?
- deck should tell its own story.
- do *not* rely on builds, intricate slides.
- make the file size manageable for email.
- PDF or secure URL are great alternatives to PPT.
Suggested Structure.
(remember: 10-15 slides)
The Flow
Why you?
The ask
Remember: 10-15 Slides
http://www.businessinsider.com/this-is-the-first-pitch-deck-foursquare- http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-
ever-showed-investors-2011-12?op=1 pitch-deck-2011-9#-1
2. The Team
Why are you the right team for the problem?
Think an expanded
AngelList team profile
http://angel.co/visually
3. The Market…
4. The Opportunity
- Customer / consumer pains?
The current problem - How are they solving today?
- How will they solve with you?
Your solution - How is it different than market?
I want to know:
- is the product resonating?
- is it trending in the right direction?
- engagement, engagement, engagement
engagement data > user acquisition!
- What are your KPIs? Goals?
ReadyForZero: Product Traction
ReadyForZero showed
user activity as
measure of product
efficacy: