Business Skills

Week 4 & 5

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 Planning

• Where do we want to be?

• What is the mission of the business?
• What objectives should be set for the
next year?
• What strategy will be adopted in order to
achieve those objectives (for example,
should the company go for a high
price/low volume strategy, or a low
price/high volume one)?

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 1. Company Profile

• Name
• Founder
• Founded in
• Number of employees –
• Product and Services
• Address
• Contact

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• Set Vision, Mission and Objectives of
your selected organisation
• Vision (Where do you want to be in
the future?)
• Mission (How will you achieve it?)

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The goal must be SMART

• Specific (Who? What? Where? Why? Which?)

• Measurable (How will you know? Quantitative?)

• Attainable (How will you meet the target?)

• Realistic (Does it matter? Is it possible?)

• Time Based (When?)

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Marketing
Objectives

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Activity Time
• Create a SMART objective of you?

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 Organizational Structure

• Organizational Structures can be categorized according to the Functional Units OR Task

• The organization is divided into fragments according to the functions they perform.

• Responsible for certain activities with the resulting benefits of experience and expertise.

• As the organization grows in size, it may further sub-divide the activities into region.

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 Finance
• Set budgets early in the financial year (profitability targets, Cost allocation)

• Pricing to cover costs and profit

• Dealing with customers with proven credit records

• Financial record keeping of transactions involving monetary inflows or outflows

• Preparing financial statements (the income statement, balance sheet, cash flow statement) for reporting to
external parties such as shareholders.

• Starting point for calculating any tax due on business profits

• Payroll administration; paying wages and salaries and maintaining appropriate income tax and national insurance
records. (social security contribution)

• Preparing management accounting information and analysis to help managers to plan, control and make decisions.
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 IT (Information Technology)
• Providing the infrastructure for automation

• Implements the governance for the use of network and operating systems,

• Assists the operational units by providing them the functionality they need

• It's important to note that although the IT department implements and

facilitates the flow of information, it doesn't create the policy that defines
which information is correct or accessible to others.
Production
• Long production runs of standardized items, together with finite sales forecasting for planning
processes.

• Control and supervision of the production workforce (H&S, working hours, skills training, etc.)

• Managing product quality (including process control and monitoring) e.g. technology to detect
defects.

• Maintenance of plant and equipment (must consider maintenance time)

• Control of inventory (warehouse arrangement, stock management, transportation, etc.)

• Deciding the best production methods (e.g. technology replaces human) and factory layout

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Operation
• Responsible for managing the process of creation of goods and services

• Involves planning, organizing, coordinating, and controlling all the resources needed to
produce a company’s goods and services

• E.g. managing people, equipment, technology, information, and all the other resources
needed in the production of goods and services

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 Human Resource
• Recruitment and selection: Ensuring that the right people are recruited to the right jobs.

• Training and development: Enabling employees to carry out their responsibilities effectively and
make use of their potential.

• Employees relations: Including negotiations over pay and conditions.

• Grievance procedures and disciplinary matters: Dealing with complaints from employees or from
the employer.

• Health and Safety matters: Making sure employees work in a healthy and safe environment.

• Redundancy procedures: Administering a proper system that is seen to be fair to all concerned
when deciding on redundancies and agreeing redundancy payments.
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 Research and Development
• Emphasize a need for pure research, for experimentation and greater
accuracy and development time.

• Developing new products or processes and improving existing

products/processes.

• Ensure organization is providing exactly what its customers want in the

most efficient, effective and economical way.

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 Purchasing (Procurement)
• Acquiring goods and services for use by the organization

• Include, e.g. raw materials and components for manufacturing and production
equipment

• Buying goods and services for the entire organization (e.g. office equipment,
furniture, computer equipment and stationery)

• Must take into account a number of factors (Quantity, Quality, Price, Delivery)

• Sometimes, after-sales service is vital in purchase decision (installation, guarantees,

technical training, etc.)
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Marketing Department Organisation Chart
Marketing Department Organisational Structure Outline
• Marketing
• Branding and Strategy
• Content Marketing
• Market Research and Analysis
• Product Management
• Programs and Campaigns
• Public Relations (PR)

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